Canada
Edison Motors is a British Columbia-based electric vehicle company building purpose-built heavy-duty trucks for demanding industrial work, with a particular focus on logging applications.
Total Followers +3.0%
809K
Across Instagram, YouTube
Primary Platform
202K followers · 25% of audience
Engagement
6.0%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4K–$10K / IG post
MotorBiscuit and New Atlas both covered Edison Motors' BDE R12 — a 500,000-lb-rated tri-drive winch tractor built for oilfield and heavy-haul work — highlighting its rugged recovery-first design and Cummins X15 powertrain.
Federal approval allows Edison to build both diesel and hybrid-electric heavy-duty trucks at its new Donald, B.C. facility, which is expected to be completed in Q3 2026 with capacity for up to 125 vehicles annually.
The company filed an updated offering memorandum and reported raising approximately CAD $12 million (later updated to ~$14M by May) through an ongoing non-brokered private placement at $55/share to fund facility construction and vehicle production.
Edison Motors announced its prototype series-hybrid pickup truck is complete, marking a step toward offering diesel-electric conversion kits for existing light- and heavy-duty trucks.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +829 +0.4% | +2K +0.3% | +0 +0.0% | +3K |
| Last 30 days | +14K +6.8% | +10K +1.7% | +0 +0.0% | +24K |
| Last 90 days | +23K +11.4% | +20K +3.2% | +0 +0.0% | +43K |
| Last 365 days | +23K +11.4% | +20K +3.2% | +0 +0.0% | +43K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| On Shape Sponsorship | Sponsored content | YouTube | May 2026 | — |
| BetterHelp Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Brooklyn Bedding Sponsorship | Sponsored content | YouTube | Aug 2025 | — |
Edison Motors is a British Columbia-based electric vehicle company building purpose-built heavy-duty trucks for demanding industrial work, with a particular focus on logging applications. Their 'Built by Truckers, for Truckers' tagline signals working-class insider credibility that separates them sharply from consumer-facing EV brands. The company documents its development process openly — walkthroughs of their flagship BDE truck, live log-hauling runs, and hands-on build footage form the backbone of their content across Instagram and YouTube. Equity crowdfunding campaigns have made followers literal stakeholders in the company, deepening audience loyalty well beyond typical creator-audience dynamics.
_Edisonmotors reaches an audience concentrated in Canada primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As an automotive creator they map naturally to brands targeting that space. Demonstrated partners include On Shape and BetterHelp. Engagement on Instagram runs around 6.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows automotive content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Canada-focused brands in automotive and related categories, _Edisonmotors offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at _Edisonmotors's tier (Mid, 809K combined followers, Canada). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
BDE stands for Big Diesel Energy, a name Edison Motors coined to nod to the raw power culture of heavy-duty diesel trucking while positioning their vehicles toward cleaner drivetrain technology. The truck is also nicknamed "Big D," and Edison Motors debuted a full walkthrough video of it on their YouTube channel.
Edison Motors published content titled "We Won't Sell Our Soul," which strongly implies the company has declined acquisition or corporate buyout interest to stay independent and community-owned. Their repeated use of equity crowdfunding through the #communitycapital model reinforces that this is a deliberate ownership stance, not just a slogan.
Yes — Edison Motors has used equity crowdfunding, tagging campaigns under #communitycapital and #equitycrowdfunding, which lets everyday supporters own a stake in the company rather than relying on institutional venture capital. This approach fits directly with their "Built by Truckers, for Truckers" identity and community-first brand.
Edison Motors regularly posts content showing their trucks loading and hauling logs, making the forestry and logging sector a clear primary use case for their vehicles. Their focus on heavy-duty vocational work in rugged Canadian terrain is a major point of differentiation from passenger-focused EV brands.
Yes, Edison Motors is a Canadian manufacturer and leans heavily into that identity through the hashtag #canadianmanufacturing and their association with InnovateBC, a British Columbia innovation support program. Interestingly, despite being Canadian-made, their single largest audience is in the United States.
Edison Motors uses the hashtag #mudmountainhaulers alongside #greatpacificmedia, suggesting their trucks have been featured in or are associated with that trucking-focused media production out of the Pacific region. The crossover has likely amplified their reach among working truckers and vocational hauling enthusiasts who follow that content.
BetterHelp, an online therapy platform, sponsored Edison Motors' YouTube channel in early 2026 — a pairing that reflects the candid, human-centered tone of their content and the very real mental health pressures faced by truckers and tradespeople. Edison Motors' honest "Built by Truckers" voice makes non-automotive sponsors a natural fit with their community.
Edison Motors has partnered with OnShape, a cloud-based CAD and product development platform widely used by manufacturing startups and engineering teams. The sponsorship is a direct reflection of the hands-on engineering work that goes into designing purpose-built commercial trucks.
Edison Motors is significantly larger on YouTube, where they have grown well past half a million subscribers, compared to a smaller but fast-growing Instagram following. Their YouTube engagement rate runs well above the vehicle and manufacturing category average, which is unusual for a niche industrial brand.
Edison Motors builds heavy-duty commercial trucks with advanced drivetrain technology designed for demanding vocational work like logging, hauling, and off-road industrial applications. Unlike most EV companies chasing the passenger car market, Edison is specifically focused on the working-trucker segment across Canada and North America.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@_edisonmotors · Instagram
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