France
MaryB is a French lifestyle and fashion creator based in Lille whose content spans daily outfit posts, travel moments, and candid slices of everyday life.
Total Followers -0.2%
104K
Across Instagram, TikTok
Primary Platform
YouTube
35K followers · 34% of audience
Engagement
0.3%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $877–$2.5K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -28 -0.1% | +0 +0.0% | +0 +0.0% | -28 |
| Last 30 days | -102 -0.3% | -118 -0.2% | +0 +0.0% | -220 |
| Last 90 days | -221 -0.6% | +0 +0.0% | +0 +0.0% | -221 |
| Last 365 days | -221 -0.6% | +0 +0.0% | +0 +0.0% | -221 |
Daily follower snapshots from CreatorDB's longitudinal index.
MaryB is a French lifestyle and fashion creator based in Lille whose content spans daily outfit posts, travel moments, and candid slices of everyday life. Operating across Instagram and TikTok — with a blog presence that predates both — she has carved out a space in the midsize fashion community, explicitly centering her TikTok around outfit inspiration for mid-size women. Her tone is casual and conversational, leaning into relatable, self-deprecating humor, as reflected in the French-language captions she uses to connect with her predominantly domestic audience. She also hosts a Spotify podcast, 'In Bed with MaryB', which extends her voice beyond social media into longer-form personal storytelling.
Her audience skews toward French millennial women aged 25 to 34, with strong domestic concentration — a profile that makes her well-suited to French-market lifestyle, fashion, and travel brands seeking authentic regional reach rather than broad aspirational appeal. TikTok carries notably stronger engagement than Instagram, suggesting her short-form video content resonates more actively with viewers, even as her overall follower growth has plateaued. The midsize fashion angle, still underserved relative to its audience demand, positions MaryB to attract inclusive fashion and beauty brands looking to reach engaged French-speaking consumers who value representation alongside everyday style content.
__Maryb__ reaches an audience concentrated in France primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a fashion creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 0.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For France-focused brands in fashion and related categories, __Maryb__ offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at __Maryb__'s tier (Mid, 104K combined followers, France). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
"In Bed with MaryB" is a Spotify podcast run by the French lifestyle creator __Maryb__. The title points to an intimate, personal conversation format that fits naturally alongside her broader "moments of life" content on Instagram and TikTok. She links it directly from her Instagram bio, making Spotify the primary place to find it.
__Maryb__ openly identifies as midsize and centers that identity in her TikTok presence, tagging content with #midsizegals and #midsizegirlz. Her daily outfit posts are specifically aimed at women who fall outside straight-size fashion, offering accessible style inspiration for that community.
__Maryb__ is based in Lille, a city in northern France, which she mentions directly in her Instagram bio. She regularly features the city in her content, using hashtags like #lille and #vieuxlille to highlight her local area.
Yes, travel features regularly in __Maryb__'s content. She has documented trips to London and to Rome and Italy, blending outfit ideas with lifestyle moments from each destination. These locations are consistently among her most-used hashtags.
__Maryb__'s TikTok is built around daily outfit (OOTD) content created specifically for midsize women. Her TikTok bio explicitly says "Daily outfit - Midsize girlz," and her hashtags like #outfitidea and #fashiontiktok reflect that tight focus on wearable, body-inclusive style.
Yes, __Maryb__ creates content primarily in French. Her captions are written in French and the vast majority of her audience is based in France, making her channel most relevant to French-speaking followers rather than an international English-speaking audience.
__Maryb__ identifies as a blogger in her Instagram category and maintains a dedicated blog contact email listed across her social profiles. Her blogging roots sit alongside her Spotify podcast and social channels as part of a broader personal lifestyle brand.
On TikTok, __Maryb__ focuses tightly on daily outfit content for midsize women, while her Instagram takes a wider "moments of life" approach — mixing fashion, travel, and personal lifestyle moments. Her TikTok also delivers considerably stronger audience engagement than her Instagram.
__Maryb__ has a combined following of over 100,000 across TikTok and Instagram, placing her in the mid-tier creator category. Her TikTok is the larger of the two platforms by audience size and outperforms Instagram on engagement.
__Maryb__'s audience is predominantly French, with France making up the large majority of her followers. Her core demographic skews toward adults in their mid-twenties to early forties, with a near-even gender split that leans slightly more female.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@__maryb__ · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.