Australia
Grace is a Gold Coast-based Australian lifestyle creator whose Instagram presence anchors a cross-platform footprint that also includes TikTok and YouTube.
Total Followers -0.7%
67K
Across Instagram, TikTok
Primary Platform
YouTube
59K followers · 88% of audience
Engagement
1.7%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.2K–$3K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -106 -0.2% | +0 +0.0% | +0 +0.0% | -106 |
| Last 30 days | -479 -0.8% | +0 +0.0% | +0 +0.0% | -479 |
| Last 90 days | -799 -1.4% | +0 +0.0% | +0 +0.0% | -799 |
| Last 365 days | -799 -1.4% | +0 +0.0% | +0 +0.0% | -799 |
Daily follower snapshots from CreatorDB's longitudinal index.
Grace is a Gold Coast-based Australian lifestyle creator whose Instagram presence anchors a cross-platform footprint that also includes TikTok and YouTube. While her Instagram carries a 'Nutritionist' category — likely reflecting a professional or educational background — her content stretches well beyond wellness: daily vlogs, New Zealand travel, festival and EDM culture, and candid dating commentary. Her bio's 'welcome inside my brain' framing signals an unfiltered, personality-led style over polished production values. Represented by Vive Management, a boutique Australian talent agency, she operates with commercial infrastructure that positions her for structured brand partnerships at the micro-influencer tier.
Her audience composition is notably male-skewed for a female lifestyle creator, a pattern that tracks logically with the dating and festival content threads running through her output. The core demographic sits in the 18–34 bracket, with the strongest concentration in the 18–24 cohort and meaningful secondary reach into the US and UK beyond her Australian domestic base. Engagement sits modestly above the category median — a solid indicator for a channel of this size. As she defines a clearer primary content lane — whether leaning into nutritionist credibility, festival and nightlife culture, or relationship commentary — there is genuine room to sharpen her positioning and attract category-specific sponsors in food, travel, or events.
__Gracefield reaches an audience concentrated in Australia primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a vlog creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows vlog content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Australia-focused brands in vlog and related categories, __Gracefield offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at __Gracefield's tier (Micro, 67K combined followers, Australia). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Grace lists nutritionist as her official Instagram category, indicating a background or training in the field. In practice her content stretches well beyond nutrition — daily vlogs, dating stories, festival coverage, and travel from the Gold Coast and New Zealand all feature heavily alongside any wellness messaging.
Her Instagram bio references the Gold Coast, while her TikTok bio lists Adelaide and Australia more broadly. It appears Grace has ties to both cities, which is common for younger Australian creators who study, move, or split time between different states.
The #feel100innz hashtag is linked to a New Zealand travel campaign, and Grace used it alongside #nzmustdo and #nzbucketlist, suggesting she took part in a sponsored or collaborative New Zealand tourism content series. The posts appear to spotlight bucket-list experiences and must-do destinations across New Zealand.
The majority of Grace's audience is male, which is an unusually skewed ratio for a female wellness and lifestyle creator. This likely reflects her mix of candid dating content, festival and EDM culture coverage, and Gold Coast lifestyle vlogs — content categories that tend to draw a broader, male-leaning audience compared to pure nutrition or beauty content.
Grace uses #dating alongside her day-in-my-life and daily vlog hashtags, suggesting she documents or openly discusses her dating experiences as part of her lifestyle storytelling. This kind of candid, personal content is a clear pillar of her channel and helps explain the strong audience engagement she sees relative to her tier.
Vive Management, an Australian talent agency, handles Grace's commercial work and brand collaborations. Partnership enquiries are directed through their shared contact at vivemanagement.com.au, which puts her in a professionally represented tier unusual for a micro creator.
Her first name is Grace, which she mentions directly in her Instagram bio. The handle __gracefield appears to combine her first name with her surname, making Grace Gracefield the most likely reading — though she goes simply by Grace across her content and management contacts.
Yes — #diml (Day in My Life) and #dailyvlog are among her most consistently used hashtags, making slice-of-life vlogging a core content format. These videos weave together Gold Coast living, travel snippets, social outings, and personal moments into an ongoing lifestyle diary.
Grace regularly uses #festival and #edm in her content, pointing to electronic music events and outdoor festivals as a recurring theme. This fits naturally with her Gold Coast base, where festival culture is a defining part of the local social scene for the young-adult demographic she speaks to.
YouTube is listed as her primary platform, but the bulk of her following and day-to-day activity is on Instagram, where she posts regularly. She also maintains a TikTok presence, though that audience is smaller and her posting there is less frequent.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@__gracefield · YouTube
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