99projects is a YouTube channel built around vehicle rescue and hands-on mechanical restoration, operated by a self-described equipment saver whose work centers on diesel-powered trucks, classic American iron, and the DIY infrastructure needed to fix them.
Total Followers +4.1%
408K
Across YouTube
Primary Platform
YouTube
408K followers · 100% of audience
Engagement
4.4%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. — / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 408,000 | +17K | 4.4% | 0.5 | 7 days ago |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +4K +1.0% | +0 +0.0% | +0 +0.0% | +4K |
| Last 30 days | +17K +4.1% | +0 +0.0% | +0 +0.0% | +17K |
| Last 90 days | +46K +11.3% | +0 +0.0% | +0 +0.0% | +46K |
| Last 365 days | +46K +11.3% | +0 +0.0% | +0 +0.0% | +46K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Sundays for Dogs Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| BRUNT Workwear Sponsorship | Sponsored content | YouTube | Jan 2026 | — |
| Upside Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| Current Sponsorship | Sponsored content | YouTube | Nov 2025 | — |
| Incogni Inc. Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| Permatex Automotive / Tools | Brand ambassador | YouTube | 2026 | — |
| EcoFlow Power / Energy | Sponsored content | YouTube | 2025–2026 | — |
99projects is a YouTube channel built around vehicle rescue and hands-on mechanical restoration, operated by a self-described equipment saver whose work centers on diesel-powered trucks, classic American iron, and the DIY infrastructure needed to fix them. The channel's signature format involves sourcing long-dormant vehicles — often Dodge Cummins trucks or vintage pickups — and documenting the full process of bringing them back to life, from first crank attempts to road-worthy condition. A recurring thread of dry, self-aware humor runs through the titles and commentary, giving the content a personality that distinguishes it from more polished, production-heavy restoration channels. Recent projects have expanded beyond individual vehicles into shop-building, including the construction of a large steel outbuilding — signaling a creator investing in a permanent home base for longer-term builds.
The channel draws a predominantly male audience skewed toward older age brackets, which aligns naturally with the subject matter: classic truck restoration and diesel mechanics tend to attract enthusiasts who grew up with these vehicles. Despite content rooted in North American truck culture, the audience shows meaningful reach across the United Kingdom, India, Brazil, and Mexico, reflecting the broad cross-cultural appeal of mechanical problem-solving content. Engagement runs well above category norms, suggesting a loyal core viewership rather than passive discovery traffic. Sponsor partnerships with BRUNT Workwear and EcoFlow are the most category-coherent fits, reinforcing a brand identity tied to tradespeople and serious hobbyists rather than a general lifestyle audience. As the channel's shop build matures and project scale grows, 99projects is well-positioned to deepen its appeal among tool, workwear, and heavy-equipment brands seeking authentic placement with an experienced, hands-on demographic.
99projects reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations. Their sponsorship history skews toward Automotive / Tools, Power / Energy, a clear signal of fit for brands in those categories. Demonstrated partners include Sundays for Dogs and BRUNT Workwear. Engagement on YouTube runs around 4.4%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at 99projects's tier (Mid, 408K combined followers, —). Pulled from CreatorDB's category benchmarks.
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Yes — one of 99projects' most talked-about videos documents him rescuing a Cummins-powered Snap-on truck that had been sitting dead for a decade. The video follows his process of diagnosing why it won't start and coaxing it back to life, which is exactly the kind of long-neglected-equipment rescue his channel is built around.
99projects documented the nerve-wracking journey of purchasing a truck and attempting a roughly 2,000-mile drive home in it — a risky move for a vehicle of unknown reliability. The video became a fan favorite because of the real uncertainty involved, fitting squarely into his pattern of taking on ambitious, anything-could-go-wrong projects.
Yes — 99projects documented the entire process of constructing a large steel building to serve as his personal workshop. It was a major milestone for the channel, giving him a dedicated space to take on bigger and more complex restoration projects going forward.
99projects has a strong focus on Dodge trucks powered by Cummins diesel engines, alongside classic trucks pulled from scrap yards and other long-neglected vehicles. His broader mission, as he puts it in his own bio, is saving old equipment and building cool stuff — so anything with a good rescue story qualifies.
Based on his video titles, 99projects sources vehicles from scrap yards, private sellers, and situations where equipment has simply sat idle for years or even decades. Part of the appeal of his channel is the hunt itself — finding something most people would write off and deciding it's worth saving.
99projects has worked with BRUNT Workwear as a sponsored partner on YouTube. BRUNT makes work boots and jobsite apparel, making it a natural fit for a creator who spends his time wrenching on trucks, building steel structures, and doing heavy hands-on work.
EcoFlow appears in 99projects' content — the brand shows up in his hashtags alongside disaster-preparedness themes, which suggests he's used or promoted their portable power products. This lines up well with his shop-build and off-grid-style projects where reliable power on a worksite matters.
Beyond BRUNT Workwear, 99projects has featured sponsorships from Upside (a cashback app), Current (a financial app), Incogni (a data-privacy service), and Sundays for Dogs. The mix reflects a mid-tier YouTube creator who attracts both niche trade brands and broader lifestyle and fintech advertisers.
99projects has grown to over 400,000 subscribers on YouTube, placing him solidly in the Mid-tier creator range. His engagement rate runs well above the category average, which signals a genuinely active and loyal audience rather than passive subscribers.
The 99projects audience skews heavily male and leans older, with nearly half of viewers aged 45 and up — a demographic that often has hands-on mechanical experience and a genuine appreciation for restoration work. The United States makes up the largest share of viewers, followed by a notable contingent from the UK.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@99projects · YouTube
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