United States
8by8 is a New York-based football magazine and creative studio that positions itself as a premium editorial voice for the sport in the United States — self-described as "the magazine the beautiful…
Total Followers -0.2%
45K
Across Instagram
Primary Platform
YouTube
45K followers · 100% of audience
Engagement
1.9%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.1K–$3.2K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 45,469 | -95 | 1.9% | — | 3 months ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -95 -0.2% | +0 +0.0% | +0 +0.0% | -95 |
| Last 90 days | -141 -0.3% | +0 +0.0% | +0 +0.0% | -141 |
| Last 365 days | -141 -0.3% | +0 +0.0% | +0 +0.0% | -141 |
Daily follower snapshots from CreatorDB's longitudinal index.
8by8 is a New York-based football magazine and creative studio that positions itself as a premium editorial voice for the sport in the United States — self-described as "the magazine the beautiful game deserves." The name is a reference to the eight-by-eight grid of squares on a football pitch, signaling from the outset that this is a brand built for readers who think about the sport at a deeper level than matchday scores. Operating across print and digital, 8by8 built its identity around long-form storytelling, high-end football photography, and cultural coverage that treats the sport as art. Its content sits at the intersection of sports journalism and design, drawing comparisons to European football publications that emphasize aesthetics alongside analysis.
With a micro-tier following concentrated heavily in the United States and a predominantly male audience aged 18 to 34, 8by8 occupies a well-defined niche: the culturally engaged American football fan who wants more than broadcast commentary. Engagement tracking slightly above the category median suggests a loyal core readership rather than passive followers. The brand's hashtag activity around FIFA World Cup 2026 and MetLife Stadium indicates active editorial investment in the tournament hosted on home soil — a natural moment of peak relevance for a US-based football publication. For brands seeking to reach a discerning, sports-literate male demographic during a period of surging domestic football interest, 8by8's editorial credibility makes it a targeted fit over reach-focused placements.
8by8mag reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a sport creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in sport and related categories, 8by8mag offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at 8by8mag's tier (Micro, 45K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, 8by8 covered the 2026 FIFA World Cup as a core editorial focus, posting content under both #fifaworldcup2026 and #coupedumonde2026. As a New York-based football creative studio, they were ideally positioned to cover the tournament given the United States was one of the three host nations.
8by8 covered the France vs Sweden match at MetLife Stadium in East Rutherford, New Jersey, one of the flagship FIFA World Cup 2026 venues in the New York metro area. Their use of both #francesweden and #metlifestadium in their top content signals hands-on, on-the-ground coverage at the stadium itself.
8by8 describes itself as both a football magazine and creative studio, operating across editorial storytelling and creative production. This dual identity separates them from traditional sports outlets that focus purely on news and match coverage.
'The beautiful game' is one of football's most iconic nicknames, long used to describe the artistry and global appeal of the sport. 8by8's tagline stakes a claim that football — as a cultural force — deserves more thoughtful, design-led editorial coverage than mainstream sports media typically provides.
The number 10 jersey is one of football's most storied symbols, traditionally assigned to a team's most creative and technically gifted player — worn by legends like Pelé, Maradona, and Messi. 8by8 uses #10 as a recurring content theme, reflecting their editorial focus on the artistry and cultural storytelling of football rather than raw statistics.
Football photography is a central pillar of 8by8's content, with #footballphotography among their most-used hashtags. Their creative studio background suggests an emphasis on artistic, editorial-quality imagery rather than the wire-service action shots typical of mainstream sports outlets.
Despite being based in New York, 8by8 covers football in the international sense — their World Cup 2026 content included European national teams like France and Sweden, not just American or MLS stories. Their consistent use of the word 'football' rather than 'soccer' also signals a globally-oriented editorial stance.
8by8 operates as a creative studio and magazine first, prioritizing visual storytelling, photography, and design-forward editorial over breaking news and transfer rumors. Their New York base also gives them a distinctly American-meets-global perspective in a football media landscape still dominated by UK and European publishers.
8by8 is based in New York, NY, making it one of the few premium football publications operating out of the United States. Their New York location placed them at the center of the 2026 World Cup hosting region, with MetLife Stadium — a key tournament venue — just across the Hudson River in New Jersey.
8by8 lists YouTube as its primary platform and is also active on Instagram, where it has built a following in the Micro tier. Their Instagram presence leans heavily into visual editorial content, consistent with their football photography focus and magazine identity.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@8by8mag · YouTube
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