United Kingdom
33interiorstyling is a UK-based interior design consultant and content creator who has carved out a distinct lane in the home styling space by pairing genuine DIY projects with dry, self-deprecating humour.
Total Followers -0.2%
16K
Across Instagram
Primary Platform
16K followers · 100% of audience
Engagement
4.0%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $391–$1.1K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 15,639 | -25 | 4.0% | 0.9 | 11 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -2 -0.0% | +0 +0.0% | +0 +0.0% | -2 |
| Last 30 days | -25 -0.2% | +0 +0.0% | +0 +0.0% | -25 |
| Last 90 days | -124 -0.8% | +0 +0.0% | +0 +0.0% | -124 |
| Last 365 days | -124 -0.8% | +0 +0.0% | +0 +0.0% | -124 |
Daily follower snapshots from CreatorDB's longitudinal index.
33interiorstyling is a UK-based interior design consultant and content creator who has carved out a distinct lane in the home styling space by pairing genuine DIY projects with dry, self-deprecating humour. Where much of the interior design category leans into aspirational polish, her Instagram leans into the reality: flooring mishaps solved via YouTube tutorials, the quiet satisfaction of wallpaper coming off in a single strip, and the everyday comedy of renovating a home alongside an apparently long-suffering husband. The "Queen of an eye roll" framing in her own bio signals the tone immediately — candid, relatable, and deliberately unpretentious.
Her audience skews heavily female and falls broadly in the 25–44 range, a demographic actively engaged in home ownership and renovation decisions — an unusually purchase-ready cohort for a micro-tier account. That likely explains an engagement rate sitting well above the category median, suggesting her followers treat her content as practical and trustworthy rather than purely decorative. The majority of her reach is concentrated in the UK, with a meaningful secondary audience in the US and Australia, giving her cross-market relevance for home, lifestyle, and DIY brands. Her positioning as a trained professional who still makes the relatable mistakes of a first-time DIYer makes her a credible fit for trade and consumer home improvement partnerships.
33interiorstyling reaches an audience concentrated in United Kingdom primarily through Instagram, and is best activated via Instagram Reels and Stories. As a design creator they map naturally to brands targeting that space. Engagement on Instagram runs around 4.0%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at 33interiorstyling's tier (Micro, 16K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
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The blue floor is one of her most-talked-about home DIY projects — a striking blue laminate floor she documented installing, including the problems she hit along the way. In a now-typical move, she refused to bring in a professional and instead turned to YouTube tutorials to fix it herself, which is pretty much her whole brand in one moment.
She's genuinely both — her Instagram bio describes her as an Interior Design consultant, so there are real professional credentials behind the content. What makes her stand out is that she also gets her hands dirty herself, tackling everything from laminate flooring to wallpapering rather than just speccing jobs out.
It's the personality tag she put in her own bio, and it sums up her dry, no-nonsense sense of humour that runs through everything she posts. Whether she's reacting to a DIY disaster mid-project or poking fun at husband life, that eye-roll energy is basically her signature.
She leans hard into doing it herself — one caption literally reads "I refuse to pay someone to fix it." That DIY-or-die attitude, paired with her honesty about the inevitable hiccups, is central to why her audience keeps coming back.
Yes — a garden pod is one of her notable home projects and #gardenpod is among her top hashtags, suggesting she's documented the whole build process. It fits neatly alongside her other hands-on projects like flooring and bedroom styling as part of a bigger ongoing home transformation.
She captured one of those rare DIY wins where an entire strip of wallpaper came off in a single clean pull — what she called "it came off in a one-er." It's a perfect example of how she balances genuine interior content with the kind of relatable, process-driven satisfaction that gets shared.
She keeps his identity deliberately low-key — he shows up in her #wifelife and #husbandproblems content more as a comedic co-star than as a named personality. The vibe is best summed up by her own caption: "Wouldn't change him though" — affectionate, but with an eye roll firmly baked in.
Her content spans laminate flooring, bedroom wallpaper, bedroom styling, and garden pods, with occasional plant care and kitchen tips mixed in. The through-line is always a professional eye for design combined with a very honest, sometimes chaotic, hands-on approach to actually getting the work done.
She's based in the United Kingdom, and the bulk of her audience is also UK-based. Her projects and the tone of her content have a very recognisable British home-improvement feel to them.
She sits in the Micro creator tier with a following in the low-to-mid tens of thousands on Instagram. What's notable is that her engagement rate runs well above the category average, which points to a tightly connected community rather than a passive one.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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