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The blue floor is one of her most-talked-about home DIY projects — a striking blue laminate floor she documented installing, including the problems she hit along the way. In a now-typical move, she refused to bring in a professional and instead turned to YouTube tutorials to fix it herself, which is pretty much her whole brand in one moment.

She's genuinely both — her Instagram bio describes her as an Interior Design consultant, so there are real professional credentials behind the content. What makes her stand out is that she also gets her hands dirty herself, tackling everything from laminate flooring to wallpapering rather than just speccing jobs out.

It's the personality tag she put in her own bio, and it sums up her dry, no-nonsense sense of humour that runs through everything she posts. Whether she's reacting to a DIY disaster mid-project or poking fun at husband life, that eye-roll energy is basically her signature.

She leans hard into doing it herself — one caption literally reads "I refuse to pay someone to fix it." That DIY-or-die attitude, paired with her honesty about the inevitable hiccups, is central to why her audience keeps coming back.

Yes — a garden pod is one of her notable home projects and #gardenpod is among her top hashtags, suggesting she's documented the whole build process. It fits neatly alongside her other hands-on projects like flooring and bedroom styling as part of a bigger ongoing home transformation.

She captured one of those rare DIY wins where an entire strip of wallpaper came off in a single clean pull — what she called "it came off in a one-er." It's a perfect example of how she balances genuine interior content with the kind of relatable, process-driven satisfaction that gets shared.

She keeps his identity deliberately low-key — he shows up in her #wifelife and #husbandproblems content more as a comedic co-star than as a named personality. The vibe is best summed up by her own caption: "Wouldn't change him though" — affectionate, but with an eye roll firmly baked in.

Her content spans laminate flooring, bedroom wallpaper, bedroom styling, and garden pods, with occasional plant care and kitchen tips mixed in. The through-line is always a professional eye for design combined with a very honest, sometimes chaotic, hands-on approach to actually getting the work done.

She's based in the United Kingdom, and the bulk of her audience is also UK-based. Her projects and the tone of her content have a very recognisable British home-improvement feel to them.

She sits in the Micro creator tier with a following in the low-to-mid tens of thousands on Instagram. What's notable is that her engagement rate runs well above the category average, which points to a tightly connected community rather than a passive one.