Japan
@28_Sawa is a creator with a presence on TikTok (537,400 followers), based in Japan. Their content sits in the lifestyle & entertainment space.
Total Followers +0.3%
537K
Across TikTok
Primary Platform
537K followers · 100% of audience
Engagement
8.2%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. — / IG post
She joined the graduation arc of the popular ABEMA teen romance reality show as a continuing member for the third consecutive season, filming in Dubai. The season drew strong viewer engagement and mainstream entertainment press coverage.
Japanese entertainment outlet Real Sound published a dedicated episode recap spotlighting Sawa's storyline interactions in the extended 15-minute special episode.
Via her official X account, she confirmed her second appearance on the show, filming in Chuncheon, South Korea — marking her growth as a recurring cast figure on ABEMA's flagship youth reality series.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| TikTok | 537,400 | +2K | 8.2% | 5.6 | 7 days ago |
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +484 +0.1% | +0 +0.0% | +0 +0.0% | +484 |
| Last 30 days | +2K +0.3% | +0 +0.0% | +0 +0.0% | +2K |
| Last 90 days | -914 -0.2% | +0 +0.0% | +0 +0.0% | -914 |
| Last 365 days | -914 -0.2% | +0 +0.0% | +0 +0.0% | -914 |
Daily follower snapshots from CreatorDB's longitudinal index.
@28_Sawa is a creator with a presence on TikTok (537,400 followers), based in Japan. Their content sits in the lifestyle & entertainment space. Their Instagram bio reads: "seju所属 今日、好きになりました。卒業編2026 @さわび". The full audience and engagement breakdown is below.
28_Sawa reaches an audience concentrated in Japan primarily through Instagram, and is best activated via TikTok branded content. As an entertainment creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 8.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows entertainment content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Japan-focused brands in entertainment and related categories, 28_Sawa offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at @28_Sawa's tier (Mid, 537K combined followers, Japan). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — her TikTok bio explicitly states "今日、好きになりました。卒業編2026," confirming she is a participant in the show. 今日、好きになりました (often called Kyou Suki) is a popular Japanese youth dating show where strangers spend time together and then decide whether to confess their feelings.
卒業編 (Graduation Edition) is a school-graduation-themed season of 今日、好きになりました. Sawa's own TikTok bio names the 2026 edition specifically, making her participation in this run a central part of her public identity and a primary reason many fans discovered her account.
"seju所属" in her bio means she is officially affiliated with or represented by seju, a Korean-style photo booth brand that has become a fixture of Japanese youth culture. This is a formal brand affiliation rather than casual usage, which is why the term appears directly in her bio alongside her show credit.
One of her recent posts is captioned "今日から教育実習生です" — meaning "Starting student teaching today" — indicating she is a university student completing the teaching practicum required for Japanese teacher certification. This gives her content a relatable coming-of-age dimension beyond just her show appearances.
Yes — her TikTok bio links to @さわび as a secondary account. Running a sub-account is common among Japanese creators, typically used for a more casual or niche style of content that sits separately from their main presence.
She has posted about attending a game from the inner seats (内野席観戦) and directly tagged @埼玉西武ライオンズ, suggesting genuine fandom rather than a sponsorship appearance. The Seibu Lions are a Nippon Professional Baseball team based in Tokorozawa, Saitama, with a large following across the greater Kanto area.
Korean photo booth culture is a consistent thread in her content — she uses hashtags for both seju and photoism, two of the most popular Korean-style print club brands in Japan, and her classified niches explicitly include Korean-market categories. This reflects the deep embedding of Hallyu aesthetics in Japanese youth creator culture.
Multiple Sawa posts carry the hashtags #viby, #viby_gotcha, and #viby_ガチャ alongside the #pr tag, which in Japan signals a paid promotion. Viby appears to be a photo or gacha-style app or service, and the pairing with #pr indicates this is a sponsored brand collaboration rather than organic content.
Her content is classified under the 大阪難波 (Osaka Namba) location niche, linking her to one of Japan's most famous youth entertainment and fashion districts. Whether this reflects her base of operations or a regular filming location, Osaka Namba appears as a recurring part of her content geography.
@28_Sawa has grown to over half a million followers on TikTok, placing her firmly in the Mid-tier creator category in Japan. More notable than her raw count is her engagement rate, which runs several times above the category median — a strong signal that her audience, built around 今日好き and seju content, is actively invested rather than passive.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@28_sawa · Instagram
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