United States
1mo_Smith is a South Mississippi-based creator whose TikTok presence centers on DIY event styling — specifically balloon installations, custom backdrops, and the kind of elaborate party setups that turn a living room into a celebration venue.
Total Followers +7.1%
202K
Across TikTok
Primary Platform
TikTok
202K followers · 100% of audience
Engagement
9.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. — / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| TikTok | 201,600 | +14K | 9.1% | 4.2 | 14 days ago |
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +6K +2.7% | +0 +0.0% | +0 +0.0% | +6K |
| Last 30 days | +14K +7.1% | +0 +0.0% | +0 +0.0% | +14K |
| Last 90 days | +30K +14.7% | +0 +0.0% | +0 +0.0% | +30K |
| Last 365 days | +30K +14.7% | +0 +0.0% | +0 +0.0% | +30K |
Daily follower snapshots from CreatorDB's longitudinal index.
1mo_Smith is a South Mississippi-based creator whose TikTok presence centers on DIY event styling — specifically balloon installations, custom backdrops, and the kind of elaborate party setups that turn a living room into a celebration venue. Operating under the framing of a wife and mom sharing her everyday life, she builds content around the full arc of an event: the planning, the assembly, the stress-test moments (she's documented putting her backdrops through durability challenges in response to follower questions), and the finished result. Her hashtag ecosystem — heavy on #diy, #balloongarland, #backdrop, and #babyshower — points to a creator who has carved a specific lane within the broader DIY and home-events space, appealing to people who want to replicate high-production party aesthetics on a personal budget.
Her audience skews heavily female and trends young, with the bulk of viewers falling in the 18-to-34 range — a demographic that indexes strongly for life-stage purchases like baby showers, bridal showers, and milestone birthday parties, all categories she covers directly. An engagement rate well above category norms suggests her following is active and participatory rather than passive, which makes her a credible fit for party supply brands, home décor retailers, and craft-supply platforms. Geographically, her audience is predominantly U.S.-based with secondary clusters in the UK, Canada, and Australia, giving her modest but real cross-market appeal. With consistent upload cadence and strong recent growth, she is well-positioned to expand her footprint in the event-styling and DIY gifting category as she builds toward a larger following.
1mo_Smith reaches an audience concentrated in United States primarily through TikTok, and is best activated via TikTok branded content. As a diy creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on TikTok runs around 9.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their TikTok-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows diy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in diy and related categories, 1mo_Smith offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at 1mo_Smith's tier (Mid, 202K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
In her TikTok captions, 1mo_Smith shares that she believes Maeghan visits her through songs like "On Time" and "I Wanna Dance," suggesting Maeghan is a loved one she has lost and continues to honor. These glimpses of grief sit alongside her crafting and party content, giving her page an emotional depth that resonates far beyond balloon tutorials. Many of her followers relate to finding signs of lost loved ones in everyday moments like a song playing at exactly the right time.
1mo_Smith's TikTok bio includes a direct invitation to email for collaborations, signaling she is open to working with clients or brands beyond sharing tutorials. Her page features real events — baby showers, birthday parties, bridal showers — that appear to be live builds rather than just practice setups. Anyone interested in booking or partnering with her can reach out through the contact link in her bio.
Yes — 1mo_Smith shared a video where she reused backdrop materials, describing it as doing something she never does, and put the setup through what she called the "ultimate test" to see if it would hold up for a new event. The video became a practical reference point for DIY party decorators looking to stretch their budget across multiple celebrations. Her honest take on the results is part of why her audience trusts her recommendations.
1mo_Smith built a Christmas in July–themed birthday backdrop, blending holiday décor and birthday party elements in a combination she herself described as unusual — something she doesn't typically do. The video stood out among her more traditional baby shower and bridal shower content for its creative, unexpected seasonal mashup. Viewers praised the concept for feeling festive and original rather than like a generic party setup.
"Over the top events" is the phrase 1mo_Smith uses in her own TikTok bio to describe her signature style — elaborate, high-impact balloon installations and backdrops that go far beyond what you'd find at a basic party supply store. Her setups for baby showers and birthdays typically feature full garland arches, multi-layered backdrop builds, and coordinated color palettes. The phrase captures her philosophy that milestone celebrations deserve a genuine wow moment.
1mo_Smith posts process videos on TikTok showing how she assembles balloon garlands and backdrops from scratch, tagging her work with hashtags like #diybackdrop, #balloongarland, and #ballooninstallation so viewers can find specific tutorials easily. She focuses on techniques her mostly-young, female audience can replicate at home for real events. Her comment sections are full of follow-up questions about supplies, sizing, and how to hang the finished installations.
1mo_Smith creates balloon installations and backdrops for baby showers, birthday parties, and bridal showers, which appear consistently across her TikTok hashtags and captions. She leans toward elaborate, layered builds rather than minimal styling, making her a go-to reference for anyone planning a statement-piece event. Her content follows the full build from concept through the finished, styled setup.
Alongside her balloon and event content, 1mo_Smith shares home improvement and DIY projects on TikTok, fitting her bio description of someone who shares "her life" as a wife and mom in South Mississippi. A recent post showed her wrapping up a home makeover she described as turning out "SO much better." Her page blends crafting, parties, and everyday family life rather than locking into a single decorating niche.
1mo_Smith is based in South Mississippi, which she pins right at the top of her TikTok bio as part of her identity. She posts about everyday life as a wife and mom alongside her event and crafting content, and the majority of her following is based in the United States. Her Southern roots surface in the community feel of her page and the real, local events she documents.
1mo_Smith has grown to over 200,000 followers on TikTok, placing her in the mid-tier creator range. What sets her apart is an engagement rate that runs well above what is typical for her content category, meaning her audience of mostly young women actively comments, shares, and saves her balloon and DIY videos rather than passively scrolling past. Her following has been on a steady upward climb in recent months.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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