United States
1320video is a creator with a presence on YouTube (3,910,000 followers), Instagram (2,822,735 followers), based in United States.
Total Followers +0.0%
6.7M
Across YouTube, Instagram
Primary Platform
YouTube
3.9M followers · 58% of audience
Engagement
4.4%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $34K–$79K / IG post
Kyle Loftis, who built 1320Video from a one-man message-board hobby in 2003 into one of the world's largest street-car media brands, died on May 5, 2026 at his Sarpy County, Nebraska home. Authorities confirmed his death was not suspicious; no cause was publicly disclosed. The automotive community paid widespread tribute, and the channel acknowledged his passing with the hashtag #smilelikekyle.
Trade outlets highlighted how Loftis grew 1320Video into a platform that helped launch careers of major automotive influencers and introduced events like TX2K, Cash Days, and Hot Rod Drag Week to a global audience.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +20K +0.5% | -847 -0.0% | +0 +0.0% | +19K |
| Last 365 days | +20K +0.5% | -847 -0.0% | +0 +0.0% | +19K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| DeleteMe Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| BetterHelp Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| PDS Debt Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| Surfshark Sponsorship | Sponsored content | YouTube | Sep 2025 | — |
| BRUNT Workwear Sponsorship | Sponsored content | YouTube | Jul 2025 | — |
1320video is a creator with a presence on YouTube (3,910,000 followers), Instagram (2,822,735 followers), based in United States. Their content sits in the automotive & racing space. Their YouTube bio reads: "1320Video provides the best street car videos across the Globe! We cover street races and automotive events all over the world, including Rocky Mountain Race Week, Streetcar Takeover, TX2K, Import vs Domestic, Sick Week, Cash Days,, and TON". The full audience and engagement breakdown is below.
1320video reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As an automotive creator they map naturally to brands targeting that space. Demonstrated partners include DeleteMe and BetterHelp. Engagement on YouTube runs around 4.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows automotive content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in automotive and related categories, 1320video offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at 1320video's tier (Mega, 6.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
"1320" refers to 1,320 feet, the exact length of a quarter mile — the universal standard for drag racing. The number is immediately recognizable to anyone in the car community as shorthand for straight-line speed culture, and the channel's name signals that focus from the start. It doubles as an identity marker that tells gearheads exactly what kind of content they're about to watch.
#smilelikekyle is a tribute hashtag that emerged within the 1320video community following the unexpected passing of someone named Kyle connected to the channel. The 1320video team posted a public update to inform fans and acknowledge the loss, and the hashtag spread as a way to honor his memory and keep his spirit alive in the community. For the full story and ongoing tributes, the 1320video YouTube channel is the most complete source.
In a video titled "Launching Cars Off the Side of a MOUNTAIN.. 300 Foot Drop!", 1320video filmed cars being driven over the edge of an Alaskan mountainside and falling roughly 300 feet — one of the most extreme automotive stunts the channel has ever captured. The clip generated major attention in the car community for its sheer scale and spectacle. It's a good example of how 1320video pushes well beyond standard drag strip coverage to find content no other channel is producing.
1320video does cover Cash Days, an underground street racing series where drivers compete for prize money on public or closed-off roads. Their coverage brings these raw, high-stakes events to a massive online audience and is one of the defining pillars of the channel's identity. It's a core reason why 1320video describes itself as the largest street car media company in the world — they document the scene as it actually exists, not just the sanctioned version.
TX2K is one of the biggest annual street car events in the United States, held in Texas and drawing some of the fastest high-horsepower imports, domestics, and exotics in the country for racing and car shows. 1320video covers TX2K as a regular fixture in their yearly content calendar, and their TX2K uploads are consistently among the channel's most-watched event videos. If you follow the channel, TX2K content is essentially guaranteed every spring.
Rocky Mountain Race Week is a multi-day road rally and drag racing event where street cars drive between tracks across the Rocky Mountain region, often covering hundreds of miles between actual race passes. 1320video covers it annually as one of the signature events in their lineup, sitting alongside Sick Week, TX2K, and Streetcar Takeover as must-attend dates. Fans love the series because it combines road trip drama with real racing action on cars that are driven — not trailered.
Sick Week is a multi-day street car event held in Florida where competitors drive their cars between drag strips and run on public roads, testing both raw speed and real-world reliability. 1320video covers it every year because it captures exactly the culture they were built around — actual street cars pushed to their limits outside of a controlled show environment. It's the kind of event that separates 1320video's coverage from what you'd find on traditional motorsport television.
1320video claims to be the largest street car media company in the world, a title backed by a following that puts them firmly in the Mega tier for automotive content creators across YouTube and Instagram. Their engagement rate runs well above the automotive category average, which signals genuine fan investment rather than passive viewership. For pure street car and drag racing content — as opposed to broader automotive channels — they are consistently at or near the top in terms of audience size and reach.
1320video has featured sponsorships from brands including BRUNT Workwear, Surfshark, BetterHelp, DeleteMe, and PDS Debt integrated into their YouTube content. The mix reflects their predominantly working-age adult male audience, with sponsors spanning workwear, online privacy, mental health, and personal finance categories. Sponsored segments typically appear as reads woven into their longer-form YouTube videos.
1320video has grown to close to four million subscribers on YouTube, placing them solidly in the Mega tier for automotive creators on the platform. Across YouTube and Instagram combined, they reach well over six million followers, with roughly eight in ten based in the United States. Their engagement rate runs significantly above the automotive category median, reflecting a tightly knit, passionate core audience rather than casual passersby.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@1320video · YouTube
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