Japan
10shk12 is a Japan-based university student creator whose content sits at the intersection of academic discipline and intentional, aesthetic living — a…
Total Followers +0.2%
58K
Across Instagram, YouTube, TikTok
Primary Platform
8K followers · 14% of audience
Engagement
4.2%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $204–$572 / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +80 +1.0% | +0 +0.0% | +0 +0.0% | +80 |
| Last 30 days | +38 +0.5% | +100 +0.2% | +0 +0.0% | +138 |
| Last 90 days | +0 +0.0% | +200 +0.4% | +0 +0.0% | +200 |
| Last 365 days | +0 +0.0% | +200 +0.4% | +0 +0.0% | +200 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Shein Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| Sudio Sponsorship | Sponsored content | YouTube | May 2025 | — |
10shk12 is a Japan-based university student creator whose content sits at the intersection of academic discipline and intentional, aesthetic living — a combination she summarizes in her TikTok bio as 「勉強 × 丁寧な暮らし」, roughly translated as "studying × mindful living." The ⚖️ emoji threaded through her profiles suggests a legal or law-track academic background, and her vlogs reflect that structured mindset: ten-hour study sessions during summer break, morning routines that begin at 5 a.m., pilates, café work sessions, and careful self-cooking logs. Her YouTube channel is her largest platform, carrying a following in the tens of thousands, while Instagram functions as a visual companion for shorter-form content like matcha latte recipes and bag-in-bag breakdowns. Despite a modest total footprint across platforms, her engagement rate sits well above the category median, signaling that her audience is genuinely invested rather than passive.
10shk12 reaches an audience concentrated in Japan primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an education creator they map naturally to brands targeting that space. Demonstrated partners include Shein and Sudio. Engagement on Instagram runs around 4.2%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at 10shk12's tier (Micro, 58K combined followers, Japan). Pulled from CreatorDB's category benchmarks.
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The phrase translates roughly as 'studying × living with care' — it captures 10shk12's entire content concept of pairing serious academic work with a slow, intentional daily lifestyle. It appears across her YouTube, Instagram, and TikTok bios as her defining brand identity.
Her bios consistently pair the ⚖️ scales emoji with the graduation-cap emoji, which strongly signals she is studying law or a legal field at a Japanese university. She documents her student life candidly, including long study sessions, internship screenings, and the pressures of Japan's academic calendar.
10shk12 shared a recipe that starts by making a matcha concentrate — mixing one to two teaspoons of matcha powder with honey to form a base — before combining it with milk. The post became one of her most-requested pieces of content, with followers repeatedly asking her to share the full method.
10shk12 frames early rising as one of her core productivity habits, and she documented a full day starting at 5:00 a.m. in a vlog centered on 'ten habits for raising your quality of life.' Morning routines and 朝活 (morning activity sessions) are a recurring theme throughout her channel.
10shk12 featured her favorite keyboard in a study vlog covering the start of her autumn semester, though she has not publicly confirmed the exact model or brand in her available content. Her desk setup and study tools appear regularly in her vlogs as part of her aesthetic, productivity-focused workspace content.
Yes — Pilates comes up repeatedly in her vlog captions alongside study sessions and home cooking, making it a consistent part of the lifestyle she documents. It fits her broader focus on 丁寧な暮らし as a physical and mental complement to heavy academic schedules.
10shk12 has partnered with Sudio, the Swedish audio brand, in a YouTube sponsored segment in 2025, and with Shein for a YouTube collaboration later that same year. Both deals align naturally with her student lifestyle and visually polished content aesthetic.
10shk12 lists INFJ-T in her YouTube and TikTok bios — the 'Advocate' type, known for being deeply introspective and idealistic. It's a personal detail that resonates with her community-minded audience, particularly given her reflective, study-meets-slow-living content style.
Yes — one of her summer study vlogs includes a candid update on her internship screening status, giving viewers an honest look at Japan's competitive job-hunting process alongside a 10-hour study session. This real-life career content adds a relatable, unfiltered dimension beyond purely aesthetic vlogs.
Although Instagram is her listed primary platform, 10shk12 has built her largest audience on YouTube, where she posts longer-form study vlogs and lifestyle content. She actively cross-promotes YouTube uploads through Instagram posts and Reels, treating the two platforms as complementary parts of the same channel.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@10shk12 · Instagram
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