100caloriesclub is a nutrition-education channel built around a single repeatable concept: showing viewers exactly what 100 calories of a given food looks like in practice.
Total Followers -0.4%
116K
Across TikTok
Primary Platform
YouTube
116K followers · 100% of audience
Engagement
3.4%
vs. 1.5% category median
Sponsorship Tier
Mid
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| TikTok | 115,900 | -464 | 3.4% | — | 8 months ago |
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -116 -0.1% | +0 +0.0% | +0 +0.0% | -116 |
| Last 30 days | -464 -0.4% | +0 +0.0% | +0 +0.0% | -464 |
| Last 90 days | -1379 -1.2% | +0 +0.0% | +0 +0.0% | -1379 |
| Last 365 days | -1379 -1.2% | +0 +0.0% | +0 +0.0% | -1379 |
Daily follower snapshots from CreatorDB's longitudinal index.
100caloriesclub is a nutrition-education channel built around a single repeatable concept: showing viewers exactly what 100 calories of a given food looks like in practice. Operating primarily on YouTube, with a TikTok presence that funnels traffic back to the main channel, the creator uses visual portion-size comparison — a format that generates consistent surprise and shareability. Content spans a wide range of foods, from cherry tomatoes to pasta, making abstract calorie figures concrete and accessible. The channel sits firmly in the diet and weight-management space, but a show-don't-preach approach keeps the tone inclusive rather than prescriptive.
Despite a mid-tier following, engagement runs well above the category median, indicating an audience that finds the content genuinely useful rather than passively entertaining. Notably, the viewer base splits evenly between male and female — unusual for diet-adjacent content, which typically skews female — suggesting the calorie-visualization format attracts health-curious viewers broadly. TikTok activity appears to have lapsed as of late 2026, pointing to a possible platform consolidation or a period of reduced output. Should consistent posting resume, the channel is naturally positioned for partnerships with nutrition apps, meal-tracking platforms, low-calorie food brands, and wellness services — categories that align directly with the audience's evident interest in structured, informed eating.
100caloriesclub reaches its audience primarily through YouTube, and is best activated via TikTok branded content. As a food creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in food and related categories, 100caloriesclub offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at 100caloriesclub's tier (Mid, 116K combined followers, —). Pulled from CreatorDB's category benchmarks.
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100caloriesclub is built around a single repeatable visual concept: showing exactly what 100 calories of a specific food looks like as a real, measured portion. Each video presents a different food — from cherry tomatoes to pasta — so viewers can develop an intuitive feel for calorie density without memorizing nutrition labels. The format is designed to make portion awareness feel concrete rather than abstract.
As of late 2026, 100caloriesclub has been quiet on TikTok for roughly eight months without a new upload. YouTube is their primary platform and the one they direct followers to for subscriptions, so that is the best place to watch for any new releases.
100caloriesclub featured baby tomatoes as one of their most reaction-generating portion comparisons, and the visual clearly shocked viewers — hence the double-shock emoji in the post title. Baby and cherry tomatoes are extremely low in calorie density, meaning the 100-calorie portion adds up to a surprisingly large pile. The channel's own video is the definitive reference for the exact count they measured.
Yes — the channel is directly aimed at people managing a calorie deficit, which is reflected in hashtags like #caloriedeficit, #fatloss, and #weightloss used consistently across posts. Rather than offering generic diet tips, 100caloriesclub focuses on the visual reality of portions, which many viewers find more actionable than reading calorie numbers on a food label.
The format relies on a reveal: viewers almost always expect 100 calories of a given food to look either bigger or smaller than it actually does, and seeing the real portion reframes their assumptions in a memorable way. The channel's engagement rate runs well above the category average for nutrition content, which suggests the surprise element drives genuine interaction rather than passive scrolling.
Yes — pasta has appeared in their content alongside a wide range of other foods. The channel's own bio describes its goal as covering "a range of food," meaning both high-volume, low-calorie options like vegetables and denser foods like carbs and snacks feature as comparisons.
The 100caloriesclub audience is split almost exactly 50/50 between men and women, which is notably even for a nutrition and calorie-counting channel where heavily female-skewed audiences are more common. The non-prescriptive, purely visual format appears to appeal across gender lines rather than targeting a specific demographic.
100caloriesclub is present on both platforms, but YouTube is their primary home and the one they explicitly direct followers to for full content in their TikTok bio. TikTok is where their short-form clips have circulated, though new posts on that platform slowed significantly heading into late 2026.
100caloriesclub has grown to over 100,000 followers across platforms, placing them in the Mid-tier range for nutrition and food content creators. What stands out beyond the size is their engagement rate, which runs more than double the category median — a signal that the audience is genuinely invested in the content.
Instead of telling viewers how many calories a food contains, 100caloriesclub shows them what that calorie amount physically looks like as a portion — turning an abstract number into something you can visualize on a plate. This approach targets people who find traditional calorie tracking overwhelming or unsustainable, making it practical for anyone learning the basics of nutrition, managing their intake, or simply curious about how different foods compare.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@100caloriesclub · YouTube
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