United States
Yumna Jawad is the Lebanese-American recipe developer and food personality behind Feel Good Foodie, a brand she built from a personal cooking blog into a…
Total Followers +0.2%
8.6M
Across Instagram, YouTube, TikTok
Primary Platform
4.8M followers · 56% of audience
Engagement
1.5%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $58K–$135K / IG post
Grand Rapids Magazine ran a feature on Yumna Jawad spotlighting her Feel Good Foodie brand and the reach she has built around Mediterranean-inspired cooking.
The Advertising Week Perspectives series spotlighted Yumna on her path from marketing professional to multi-platform food creator, cookbook author, and founder of packaged brand Oath Oats.
Yumna Jawad collaborated with meal kit company Home Chef to develop a Mediterranean recipe lineup including dishes like loaded chicken gyros and feta-baked salmon, timed to New Year healthy-eating demand.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +2K +0.0% | +0 +0.0% | +0 +0.0% | +2K |
| Last 30 days | +8K +0.2% | +10K +0.6% | +0 +0.0% | +18K |
| Last 90 days | -8179 -0.2% | +31K +1.8% | +0 +0.0% | +22K |
| Last 365 days | -8179 -0.2% | +31K +1.8% | +0 +0.0% | +22K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Oath Oats Food & Beverage | Founder / owned brand | Long-term | — | |
| Stonyfield Food & Beverage | Sponsored content | Long-term | — | |
| Red Gold Tomatoes Food & Beverage | Sponsored content | Long-term | — | |
| Danish Creamery Food & Beverage | Sponsored content | Long-term | — | |
| Carbe Diem Food & Beverage | Long-term partnership | Long-term | — |
Yumna Jawad is the Lebanese-American recipe developer and food personality behind Feel Good Foodie, a brand she built from a personal cooking blog into a multi-platform media presence with millions of followers across Instagram, YouTube, and TikTok. Her Lebanese heritage is the foundation of her culinary identity: she focuses on healthy-ish, Mediterranean-inspired recipes that are designed to be weeknight-practical without sacrificing flavor. That positioning — nutritious but not restrictive, approachable but not dumbed down — became the brand's core promise and fueled her breakout in the crowded food creator space. She has since extended the brand beyond content into a #1 bestselling cookbook and co-founded Oath Oats, a consumer packaged goods venture, signaling a deliberate move from influencer to entrepreneur.
Her audience skews heavily female and falls primarily in the 25–34 age bracket, a demographic actively looking for practical, health-conscious cooking ideas for themselves and their families — a precise fit for her content tone. Her US-concentrated following (the vast majority domestic) makes her an attractive partner for food and grocery brands seeking targeted reach, and her sponsorship history reflects that: partnerships with Stonyfield, Danish Creamery, and Red Gold Tomatoes place her squarely in the wholesome, real-ingredient tier of brand collaborations rather than the processed-food or fast-casual space. YouTube and TikTok both carry higher engagement than her Instagram, suggesting her video tutorial format converts particularly well with active home cooks. With her CPG venture in oats, a published cookbook, and a brand identity coherent enough to sustain commercial extensions, Feel Good Foodie is positioned less as a traditional influencer play and more as a food media brand with Yumna at its center.
Feel Good Foodie fits squarely within the food and wellness brand ecosystem, with Mediterranean-inspired healthy cooking content that aligns naturally with pantry staples, dairy, produce, and better-for-you CPG. Her audience is heavily domestic and English-speaking, skews strongly female, and centers on millennial women — a high-value demographic for grocery and lifestyle advertisers. Consistent posting across Instagram, YouTube, and TikTok, with meaningfully higher engagement on short-form video, gives brands multi-surface activation options. Confirmed deals include Stonyfield, Danish Creamery, and Red Gold Tomatoes, establishing a clear CPG food track record. Her founder role at Oath Oats and a number-one bestselling cookbook add product-entrepreneur credibility that elevates her well beyond a standard recipe creator.
Benchmark estimates for a creator at Yumna | Feel Good Foodie's tier (Mega, 8.6M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Feel Good Foodie's real name is Yumna Jawad. She built the Feel Good Foodie brand from a recipe blog into a Mega-tier social media presence focused on healthy, Mediterranean-inspired home cooking.
Yes, Yumna Jawad is Lebanese-American, and her heritage is central to her cooking identity. Her emphasis on olive oil, fresh vegetables, legumes, and Levantine flavor profiles reflects the Mediterranean and Middle Eastern traditions she grew up with.
Oath is a food brand Yumna founded as an entrepreneurial extension of the Feel Good Foodie philosophy, focused on wholesome, oat-based products. It's active under the handle @oathoats and represents her move from purely content creation into owning a consumer food brand.
Yes, Yumna published a cookbook under the Feel Good Foodie name that hit the number-one spot on bestseller charts. The book brings together her signature approach of easy, Mediterranean-leaning recipes designed for real families cooking on everyday schedules.
The banana coconut cookies are one of Yumna's most-shared recipes, built around ripe bananas and shredded coconut with minimal added ingredients to keep them naturally sweet and simple. The recipe spread widely enough that she created a follow-up spin-off as banana coconut bars to meet the demand.
The term is Yumna's way of signaling that her recipes lean nutritious without being restrictive or diet-coded. She draws on Mediterranean staples — whole grains, fresh produce, legumes, olive oil — but always keeps the end goal a meal a family will actually want to eat again.
Confirmed partners visible in her content include Stonyfield organic dairy, Red Gold Tomatoes, Danish Creamery, and Carbe Diem. Her brand deals tend to align closely with pantry and fridge staples that fit a from-scratch Mediterranean cooking style.
The #sogood tag is Yumna's long-running community signature, attached to her own posts and picked up by followers who make her recipes at home. It doubles as a brand catchphrase capturing her core premise that food made with good ingredients can be genuinely crave-worthy.
Yumna has accumulated well over 8 million combined followers across Instagram, TikTok, and YouTube, firmly placing her in the Mega tier of food content creators. Instagram is her largest single platform by follower count, though her TikTok and YouTube channels each independently reach millions of people.
Yumna Jawad is based in the United States, and the overwhelming majority of her audience is American. She also draws a meaningful following from the UK, Canada, and India, reflecting broad international interest in accessible Mediterranean-style cooking.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@feelgoodfoodie · Instagram
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.