XTB Poland (@xtbpl) is the official Polish digital presence of X-Trade Brokers, a retail investment and brokerage platform founded over two decades ago and listed on the Warsaw Stock Exchange.
Total Followers +1.0%
116K
Across YouTube, Instagram
Primary Platform
YouTube
76K followers · 65% of audience
Engagement
4.9%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $1K–$2.8K / IG post
XTB continued as title sponsor of KSW MMA at the sold-out Polsat Plus Arena in Gdynia on July 18, 2026. The @xtbpl channel posted ringside content featuring Artur Szpilka's bout, consistent with XTB's ongoing sports-marketing strategy.
CEO Omar Arnaout announced XTB is shifting its 2026 promotional budget toward Germany, aiming to compete directly with neobroker Trade Republic on its home ground.
XTB crossed 1,039,514 domestic accounts in April 2026 and launched a PLN 10.66 million share repurchase program, triggering the broker's strongest single trading session since January.
Data from Poland's Central Securities Depository (KDPW) showed XTB added 441,500 accounts in 2025, giving it roughly one-third of all Polish securities accounts and cementing its dominance over domestic rivals.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +98 +0.1% | +158 +0.4% | +0 +0.0% | +256 |
| Last 30 days | +401 +0.5% | +715 +1.8% | +0 +0.0% | +1K |
| Last 90 days | +1K +1.8% | +12K +30.6% | +0 +0.0% | +14K |
| Last 365 days | +1K +1.8% | +12K +30.6% | +0 +0.0% | +14K |
Daily follower snapshots from CreatorDB's longitudinal index.
XTB Poland (@xtbpl) is the official Polish digital presence of X-Trade Brokers, a retail investment and brokerage platform founded over two decades ago and listed on the Warsaw Stock Exchange. The channel publishes content spanning Polish and global equity markets, ETF investing, dividend analysis, and the geopolitical themes — Ukraine, Russia, China, the United States — that shape investor sentiment. The content strategy blends instructional market breakdowns with real-time commentary, positioning the channel as a practical resource for retail investors active on Warsaw's GPW and international exchanges alike.
The audience is overwhelmingly male and tilts toward older Millennial and Gen X age bands, consistent with a community of engaged, active retail investors rather than casual finance browsers. A notable thread in the content mix is XTB's sports sponsorship footprint — particularly its association with KSW, Poland's leading mixed martial arts promotion — which surfaces in posts featuring fighters like Artur Szpilka and reflects a deliberate strategy of reaching male audiences through sport as well as finance. With engagement running well above the category median for its follower band, the channel functions simultaneously as a brand awareness vehicle and a retail investor acquisition touchpoint, well positioned to grow alongside Poland's expanding retail investing culture.
Xtbpl reaches an audience concentrated in POL primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a finance creator they map naturally to brands targeting that space. Demonstrated partners include XTB. Engagement on YouTube runs around 4.9%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Xtbpl's tier (Mid, 116K combined followers, POL). Pulled from CreatorDB's category benchmarks.
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XTB (X-Trade Brokers) is a regulated, publicly listed brokerage with over 20 years of operating history and more than 2 million clients worldwide. It is supervised by financial regulators across the EU and other jurisdictions, including Poland's KNF (Komisja Nadzoru Finansowego). Its long track record and regulatory oversight make it one of the more established retail investing platforms in Central Europe.
That is a mandatory risk disclosure required by European financial regulators for any broker offering CFD products to retail clients. XTB is legally required to display what percentage of its own retail customers actually lose money on CFDs, which in their case stands at 74%. It is a transparency requirement, not a warning XTB chose to add voluntarily.
Yes, XTB Polska was a named sponsor of KSW 120, one of Poland's biggest MMA events. Their sponsorship was visible at the event and they published fighter content from the card directly on their own YouTube and Instagram channels. Sports sponsorships like KSW are a deliberate part of XTB's brand-building strategy in Poland.
Artur Szpilka is a well-known Polish professional boxer and MMA fighter who competed at KSW 120, an event co-sponsored by XTB. XTB featured his post-fight moments on their social channels as part of that sponsorship. Szpilka is one of the most recognizable combat sports personalities in Poland, making him a high-visibility ambassador for the brand's sporting presence.
Yes, GPW-listed stocks are among the instruments available on the XTB platform, and the channel regularly publishes content tagged with #gpw and #giełda aimed directly at Polish retail investors. XTB's content frequently covers dividend strategies and market analysis relevant to Warsaw-listed companies. Their app combines Polish equities with ETFs and other instruments in a single interface.
XTB has surpassed 2 million clients globally, a milestone the platform highlights in its own channel bio. The platform operates across multiple countries, though its largest and most engaged audience remains in Poland where it was founded. That international scale is part of what XTB uses to position itself as a trusted mainstream broker rather than a local niche service.
Yes, XTB's YouTube content regularly frames geopolitical developments — including the Russia-Ukraine conflict, Chinese economic shifts, and US policy moves — as market-relevant events for retail investors. Their hashtag set, including #geopolityka, #ukraina, #rosja, and #chiny, signals this editorial approach clearly. It targets the substantial share of their audience aged 35 and older who follow both current affairs and financial markets.
The XTB app covers stocks, ETFs, and CFDs, paired with real-time market analysis tools and portfolio management — all within one interface. XTB positions it as a single destination for both newer and more experienced retail investors rather than a tool built for one asset class. The platform has been developed and refined over more than two decades of operation.
XTB operates internationally and serves clients well beyond Poland, including across the EU and in other markets the brand has expanded into over its 20-plus years. Their YouTube viewership includes audiences from the United Kingdom, Germany, the United States, and elsewhere. Poland remains the core market, but the platform is built to serve a broad international investor base.
XTB uses sports sponsorships and sports-adjacent content as part of a mainstream brand strategy, blending entertainment with financial education to reach audiences who might not engage with pure investing content. Featuring household names like Zlatan Ibrahimović or covering Polish fighters at KSW events helps XTB stay visible in cultural conversations beyond the finance world. The mix is intentional — it positions XTB as a consumer lifestyle brand, not just a trading platform for specialists.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@xtbpl · YouTube
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