Mexico
Xiye Bastida is a Mexican-Chilean climate justice activist of Otomi-Toltec indigenous heritage, raised in San Pedro Tultepec, Mexico before relocating to…
Total Followers +3.5%
94K
Across Instagram
Primary Platform
94K followers · 100% of audience
Engagement
6.8%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.9K–$4.7K / IG post
The optimistic nature documentary, directed by Fredi Devas, is set for a UK theatrical release before a global YouTube launch later in 2026. Bastida joins field biologist Dan O'Neill and former White House chef Sam Kass as key contributors.
Speaking at TED's flagship conference, Bastida reframed climate doom through an Indigenous lens, arguing communities are already rising from past collapse rather than heading toward apocalypse.
The feature highlights Re-Earth Initiative's work supporting frontline activists in 27 countries, primarily across Latin America and the Global South, as a model for next-generation climate organizing.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 93,716 | +3K | 6.8% | 0.7 | 4 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +2K +2.5% | +0 +0.0% | +0 +0.0% | +2K |
| Last 30 days | +3K +3.5% | +0 +0.0% | +0 +0.0% | +3K |
| Last 90 days | +4K +4.0% | +0 +0.0% | +0 +0.0% | +4K |
| Last 365 days | +4K +4.0% | +0 +0.0% | +0 +0.0% | +4K |
Daily follower snapshots from CreatorDB's longitudinal index.
Xiye Bastida is a Mexican-Chilean climate justice activist of Otomi-Toltec indigenous heritage, raised in San Pedro Tultepec, Mexico before relocating to New York City as a teenager. She rose to prominence through the Fridays for Future movement in New York and has since become one of the more visible indigenous voices in the global youth climate space, speaking at multiple UN climate conferences including COP events and, as reflected in her recent posts, UNFCCC sessions in Bonn. She graduated from the University of Pennsylvania in 2024 and serves as Executive Director of Re-Earth Initiative, an organization she co-founded. Her recognition as a TIME100 Next honoree and a Planetary Guardian through the Planetary Guardians initiative reflects her standing beyond social media — she operates primarily as an organizer and policy advocate who uses Instagram as a communication tool rather than as a content-first platform.
Her Instagram presence is bilingual (Spanish and English), which mirrors the cross-border nature of her work and explains an audience spread across the United States, Ecuador, Mexico, and the United Kingdom. Her hashtag usage — spanning #descoloniza, #madretierra, #crisisclimática, and campaign-specific tags like #salvemosmahahual — signals a content approach that ties decolonization theory to concrete environmental campaigns. Despite a micro-tier following, her engagement rate runs well above category norms, a pattern typical of activist accounts where followers are ideologically motivated rather than passively interested. With no traditional consumer sponsors in evidence, her brand positioning sits firmly in the NGO, foundation, and media-partnership space — organizations like AJ+ have already collaborated with her — and her involvement in projects such as the "How to Live on Earth" series suggests a trajectory toward documentary and editorial work that could expand her reach without compromising her advocacy-first identity.
Xiye Bastida reaches an audience concentrated in Mexico primarily through Instagram, and is best activated via Instagram Reels and Stories. As an education creator they map naturally to brands targeting that space. Engagement on Instagram runs around 6.8%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Xiye Bastida's tier (Micro, 94K combined followers, Mexico). Pulled from CreatorDB's category benchmarks.
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Xiye Bastida is of Otomi-Toltec indigenous descent, with roots in San Pedro Tultepec in the State of Mexico. Her indigenous identity is central to her activism — she consistently frames climate justice through a decolonial lens, connecting environmental destruction to centuries of extractivist and colonial systems.
Xiye Bastida grew up in San Pedro Tultepec, a community near Mexico City that experienced severe flooding and droughts linked to climate disruption, eventually pushing her family to relocate to New York City. That childhood experience of climate displacement made the climate crisis personal rather than abstract, and it became the foundation of her advocacy.
Yes — Xiye Bastida became one of the most prominent Fridays for Future organizers in New York City, helping coordinate student strikes and marches across the United States. She has represented the youth climate movement at international UN climate negotiations and spoken alongside other global youth leaders.
Re-Earth Initiative is a youth-led climate justice organization that Xiye Bastida co-founded and currently leads as Executive Director. The organization centers frontline and indigenous communities in climate solutions and pushes for systemic policy change rather than individual-behavior fixes.
Xiye Bastida is a vocal advocate for a global Fossil Fuel Treaty — an international agreement that would commit governments to phasing out the production of oil, gas, and coal at the source. She argues that existing climate frameworks focus too narrowly on emissions targets without directly limiting extraction, which she sees as the root of the crisis.
The #SalvemosMahahual campaign calls for the protection of Mahahual, a coastal community and coral reef area in Quintana Roo, Mexico, from development and environmental degradation. Xiye Bastida has used her platform to amplify local voices defending this marine ecosystem, tying it to her broader ocean and biodiversity advocacy.
Descoloniza is an AJ+ series that examines the ongoing legacies of colonialism and connects historical land dispossession to present-day crises, including the climate emergency. Xiye Bastida has been featured in an episode that links that colonial history directly to current environmental injustices affecting indigenous and frontline communities.
How to Live on Earth is a documentary project that Xiye Bastida promoted on her platforms, sharing the first-look trailer with her followers and describing it as a major global resource on living sustainably with the planet. It aligns with her broader mission of making climate solutions accessible and grounded in both science and indigenous knowledge.
TIME magazine recognized Xiye Bastida on its TIME100Next list, which spotlights emerging leaders shaping the future across industries and causes. The recognition reflects her profile as one of the most influential youth climate justice voices operating at the intersection of indigenous rights, decolonial politics, and international climate policy.
Xiye Bastida attended the University of Pennsylvania, graduating in 2024. She balanced her undergraduate studies with leading the Re-Earth Initiative, representing youth climate movements at UN conferences, and building her advocacy platform — making her one of the few student activists operating at a global policy level simultaneously.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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