United States
Views on the road (@viewsontheroad) is a U.S.-based food and travel YouTube channel focused on authentic, on-location food discovery — restaurant…
Total Followers +0.0%
1.7M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1.2M followers · 72% of audience
Engagement
6.7%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $3.8K–$9.5K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -285 -0.1% | +0 +0.0% | -285 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +0 +0.0% | -2339 -1.2% | +0 +0.0% | -2339 |
| Last 365 days | +0 +0.0% | -2339 -1.2% | +0 +0.0% | -2339 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Wildgrain Sponsorship | Sponsored content | YouTube | Nov 2025 | — |
| HelloFresh Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| DoorDash Sponsorship | Sponsored content | YouTube | Aug 2025 | — |
| Made In Cookware Sponsorship | Sponsored content | YouTube | May 2025 | — |
| Dreo Sponsorship | Sponsored content | YouTube | May 2025 | — |
Views on the road (@viewsontheroad) is a U.S.-based food and travel YouTube channel focused on authentic, on-location food discovery — restaurant walkthroughs, street-food tours, and regional cuisine deep-dives that prioritise cultural context over polished studio production. The channel built its Macro-tier following largely through YouTube long-form, supplemented by short-form clips on TikTok and lifestyle posts on Instagram. Its grounded, experience-led format has resonated strongly with audiences who treat food as a window into place and culture. With engagement running far above the category norm and a consistent cadence of brand integrations, the channel is positioned as a durable mid-tier YouTube property in the food-discovery space.
Benchmark estimates for a creator at Views on the road's tier (Macro, 1.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Views on the road is a food and travel YouTube channel focused on authentic, on-location food discovery. Content typically features restaurant walkthroughs, street-food tours, and deep-dives into regional cuisine, with an emphasis on cultural context rather than at-home recipe tutorials.
The channel has approximately 1.2 million subscribers on YouTube as of mid-2026, making it a Macro-tier creator. Across all platforms — including Instagram and TikTok — the combined following sits at roughly 1.7 million.
Recent confirmed sponsors include HelloFresh, Wildgrain, DoorDash, Made In Cookware, and Dreo. All five deals were YouTube integrations, reflecting the channel's YouTube-first content strategy and audience concentration on that platform.
Yes. The channel's sponsor history spans meal-kit subscriptions, food delivery, premium cookware, and home appliances, indicating strong resonance with food-adjacent lifestyle brands. Its audience skews toward older adults who are typically household decision-makers, which adds appeal for brands targeting considered purchases.
At 6.6% across YouTube — against a Food & Cooking category median of roughly 1.5% — Views on the road's engagement runs at approximately four times the category baseline. TikTok engagement is even higher at 7.2%, and Instagram sits at 5.0%.
The creator is active on YouTube, TikTok, and Instagram. YouTube is the primary platform with 1.2 million subscribers; TikTok has around 273K followers and Instagram around 190K. Content volume and sponsorship activity are heaviest on YouTube.
The audience is female-leaning and older-skewing, with the largest cohort being viewers 45 and above. The following is concentrated in the U.S. market, with secondary reach in English-speaking Western markets and smaller pockets in Southeast Asia and South Asia.
Made In Cookware sponsored the channel in May 2025, and Dreo — a home appliance brand — also partnered with the channel during the same period. Both were YouTube dedicated-integration placements, consistent with the channel's longer-form cooking and kitchen-focused content.
Yes. The channel maintains a TikTok presence at around 272,900 followers with a 7.2% engagement rate, which is notably high for the food niche on that platform. TikTok appears to serve a secondary distribution role rather than the primary growth driver, which remains YouTube.
Views on the road is classified as a Macro-tier creator, sitting in the 1–10 million total-follower band. At 1.7 million combined followers and an engagement rate far above the Food & Cooking category median, the channel punches above its follower count in terms of audience responsiveness.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@viewsontheroad · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.