United States
World of Vegan holds one of the most strategically valuable handles in its category — @vegan on Instagram — and has built a macro-scale following around approachable, practical plant-based cooking.
Total Followers -0.1%
1.3M
Across Instagram, YouTube, TikTok
Primary Platform
1.1M followers · 88% of audience
Engagement
1.8%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $14K–$32K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -1028 -0.1% | +0 +0.0% | +0 +0.0% | -1028 |
| Last 90 days | -19081 -1.7% | +1K +0.9% | +0 +0.0% | -18078 |
| Last 365 days | -19081 -1.7% | +1K +0.9% | +0 +0.0% | -18078 |
Daily follower snapshots from CreatorDB's longitudinal index.
World of Vegan holds one of the most strategically valuable handles in its category — @vegan on Instagram — and has built a macro-scale following around approachable, practical plant-based cooking. The content leans into recipe creativity without dogma: artichoke-based "tuna" salads, tofu ricotta, rice paper sushi rolls, and frozen watermelon sorbet are typical offerings that reframe familiar comfort foods through a plant-forward lens. A recurring series format, including "Try This Instead," signals editorial structure beyond one-off recipe posts, giving followers a consistent reason to return rather than simply saving individual clips. The tone across platforms is deliberately inclusive — framing plant-based eating as simple and doable rather than ideologically demanding.
The audience skews heavily female and concentrates in the 25–44 age range, reflecting the demographic most actively driving plant-based consumer spending in the US market. With roughly six in ten followers based domestically, the account is a natural fit for food, wellness, and lifestyle brands targeting health-conscious millennial women. A sponsored integration with Chipotle Mexican Grill is a useful positioning signal: it demonstrates the brand can credibly bridge mainstream food culture and plant-forward eating, expanding its sponsor universe well beyond dedicated vegan product companies. The YouTube channel, though smaller, carries notably strong engagement, suggesting an audience that moves beyond passive scrolling. As plant-based food continues maturing from trend to mainstream dietary category, World of Vegan is positioned as a durable content property with broad commercial appeal.
World of Vegan (@vegan) is a natural fit for plant-based food brands, health-focused CPG companies, and kitchen or cooking tool manufacturers, given its sharp focus on accessible vegan recipes, ingredient substitutions, and practical plant-based living tips delivered consistently across Instagram, YouTube, and TikTok. The Instagram engagement rate edges above the category median, and the YouTube channel punches notably higher — a signal that the core audience is genuinely invested in the content rather than passive scrollers. Posting cadence is near-daily across platforms, giving sponsors frequent, fresh touchpoints. The audience skews heavily domestic and English-language, with the United States making up the clear majority of reach, making it efficient for brands targeting North American consumers; secondary footprint in the UK and Canada extends that coverage without meaningful dilution. The demographic leans female and concentrates in the millennial-to-Gen-Z bracket — prime for wellness supplements, plant-based protein products, specialty grocery retailers, and sustainable kitchenware. A confirmed deal with Chipotle Mexican Grill on YouTube demonstrates the account has already attracted mainstream quick-service restaurant sponsors, signaling clear upside for similar food-service, meal-kit, or better-for-you snack brand partnerships.
Benchmark estimates for a creator at Vegan's tier (Macro, 1.3M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Artichoke tuna salad is a plant-based alternative to canned tuna where jarred or canned artichoke hearts are seasoned and textured to closely mimic the flakiness of fish-based tuna. World of Vegan has made it one of their signature recipes, featuring it as Episode 3 of their ongoing "Try This Instead" series. The hashtag #artichoketuna appears consistently across their content, reflecting how central the recipe has become to their brand.
"Try This Instead" is a recurring World of Vegan recipe series that presents a practical plant-based swap for a familiar non-vegan dish. Each episode frames the recipe as an upgrade rather than a sacrifice, which fits their overall philosophy of making vegan eating feel approachable. The artichoke tuna salad episode is one of the most referenced installments of the series.
World of Vegan's watermelon sorbet method involves freezing chunks of fresh watermelon and then blending them directly into a smooth, scoopable sorbet — no machine or added sugar required. They've actively urged followers to stop buying store-bought sorbet because the homemade version is this simple. The hack is a good example of their broader style: minimal ingredients, maximum payoff.
Yes — World of Vegan uses blended tofu as a dairy-free ricotta substitute and has teased the recipe on Instagram by asking followers to comment "ricotta" to receive it. Tofu ricotta is part of their wider focus on swapping animal-based proteins and dairy with whole plant ingredients. It's a recurring technique across their pasta, lasagna, and appetizer-style content.
Rice paper sushi replaces traditional nori seaweed sheets with translucent rice paper wrappers, creating a lighter roll that's easy to make at home without special equipment. World of Vegan has called rice paper "the food of the summer" and features cucumber sushi rolls made with it regularly. It lines up with their emphasis on fun, visually appealing recipes that feel accessible to anyone.
Yes — World of Vegan created sponsored content for Chipotle Mexican Grill on YouTube in early 2025. The partnership makes sense given that Chipotle's menu has extensive plant-based-friendly customization options, including sofritas and vegetable bowls. It is the only named brand sponsorship reflected in their recent campaign history.
World of Vegan was founded by Michelle Cehn, a well-known advocate and content creator in the plant-based space. She has been publicly identified as the creator behind the brand across vegan media outlets and has co-authored vegan cookbooks. The account operates as a full media brand rather than centering solely on a single on-camera personality.
World of Vegan explicitly targets people who are "vegan, plant-curious, or just" beginning to explore plant-based eating, as stated in their own YouTube description. Their recipes are framed as simple, satisfying, and doable rather than restrictive or preachy. The overall tone is welcoming to anyone who wants to eat more plants without committing to a full dietary overhaul.
World of Vegan's Instagram account (@vegan) has surpassed one million followers, putting it firmly in the Macro influencer tier. Instagram is by far their largest and most active platform, with engagement running above the category median for health and wellness accounts. They post very consistently, often daily.
Yes — World of Vegan maintains active presences on YouTube and TikTok in addition to Instagram. Their YouTube channel has crossed 100,000 subscribers and carries longer recipe and educational content, while TikTok is used for shorter-form recipe clips. Instagram remains the hub of their audience, but all three platforms are updated regularly.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@vegan · Instagram
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