United States
Topper Guild is a U.S.-based entertainment creator who built one of YouTube's largest short-form presences by mastering a formula of high-concept challenges, absurdist life hacks, and collaborative skits.
Total Followers +0.1%
128.6M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
94.6M followers · 74% of audience
Engagement
1.7%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $22K–$50K / IG post
Pocket.watch added Guild's library to its distribution catalog alongside seven other creators, opening up broadcast and streaming deals beyond YouTube for his challenge and prank content.
WME will work with Guild across digital platforms while pursuing expansion into brand partnerships, animated voiceover, and film and television projects.
Guild visited Korea as part of the 'Pepero Global Reporters' campaign and produced a 'Pepero House' video for his YouTube channel, marking a major international CPG brand deal.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -2343 -0.1% | +0 +0.0% | -2343 |
| Last 30 days | +104K +0.1% | -9191 -0.5% | +0 +0.0% | +95K |
| Last 90 days | +2.4M +2.5% | -20364 -1.1% | -96600 -0.3% | +2.2M |
| Last 365 days | +2.4M +2.5% | -20364 -1.1% | -96600 -0.3% | +2.2M |
Daily follower snapshots from CreatorDB's longitudinal index.
Topper Guild is a U.S.-based entertainment creator who built one of YouTube's largest short-form presences by mastering a formula of high-concept challenges, absurdist life hacks, and collaborative skits. Titles like "It's Impossible to Make Me Sleepy" and "Infinite Money Hack" typify his approach: a simple, relatable premise pushed to its most comedic extreme, designed to land in under a minute. Collaborations with creators like Zack D. Films and engagement with disstrack culture reflect an active footing across multiple corners of the YouTube entertainment ecosystem, extending his reach well beyond his own channel output.
Topper Guild reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Mobile Gaming, Consumer Electronics / Power, a clear signal of fit for brands in those categories. Demonstrated partners include Revolut and Merge Stories. Engagement on YouTube runs around 2.0%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Topper Guild's tier (Mega, 128.6M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Topper Guild has posted diss track content connected to PackGod, the YouTube personality known for roasting and callout videos. The hashtags #disstrack and #packgod both appear across his content, pointing to a direct callout or rap battle-style video. Creator-versus-creator beef content like this is one of the formats that drives the biggest short-form engagement spikes in the entertainment space.
Rumi is a recurring on-screen personality featured in Topper Guild's challenge content, most notably in the short-form video 'It's IMPOSSIBLE To Make Rumi MAD!' The format puts Rumi through increasingly absurd or frustrating situations to test their reaction on camera. Recurring cast members like Rumi are a core part of Topper Guild's storytelling approach, giving his audience a familiar face to root for or laugh at across videos.
The 'Impossible' series is Topper Guild's signature content format, structured around premises like 'It's IMPOSSIBLE To Make Me Flinch' or 'It's IMPOSSIBLE To Get Me In The Pool.' Each video is built as a short-form Reel or YouTube Short that escalates quickly to keep viewers watching past the first few seconds. This format is the primary engine behind his growth into one of the most-subscribed channels on YouTube.
Yes, Topper Guild has collaborated with Zack D. Films on short-form videos including 'Watermelon Slice Hack!' and 'Infinite Money Hack!' Both creators specialize in fast-paced, viral-friendly Shorts content, making the pairing a natural fit. The 'life hack' title format they use together is one of the most consistently high-performing structures for YouTube Shorts and TikTok discovery.
Veshremy is a personality who appears within Topper Guild's content orbit, with #veshremy showing up as a recurring tag in his posts. The connection points to collaborative or recurring challenge-style content rather than a single one-off appearance. Topper Guild regularly builds videos around a small rotating cast of recognizable on-screen figures, and Veshremy is one of those recurring presences.
Topper Guild has tagged #ankersolix in his content, indicating a sponsored partnership with Anker Solix, the portable power station and solar energy brand. Anker Solix has been expanding its presence through entertainment-focused creators with large, broad audiences. At Topper Guild's scale, that type of branded integration reaches tens of millions of potential buyers across YouTube and TikTok.
Topper Guild is a paid partner for Merge Stories, a mobile puzzle game, with #mergestoriespartner appearing across his content. Mobile gaming app deals are a natural fit for high-reach short-form creators because the campaigns are tied to app installs, and large casual audiences convert well. His Mega-tier reach makes those campaigns significantly more valuable than a standard mid-tier placement.
Yes, Topper Guild partnered with Revolut, the digital banking and fintech app, for sponsored content on his YouTube channel. Revolut has been aggressively expanding its creator marketing to reach younger consumers who are less likely to use traditional banks. The deal puts Topper Guild in the same campaign tier as other large entertainment creators Revolut has worked with globally.
Topper Guild has surpassed 90 million YouTube subscribers, placing him among the very small group of creators who rank as genuine platform-level megastars. His growth has been driven almost entirely by short-form Shorts content rather than long-form uploads, which is a relatively unusual path to that subscriber milestone. The channel continues to grow at a rate well above the entertainment category average.
YouTube is Topper Guild's dominant platform and the home of his largest audience by a wide margin, built almost entirely through short-form Shorts. He also maintains a substantial TikTok presence with tens of millions of followers, and posts regularly to Instagram as well. His entire content strategy is optimized for short-form vertical video, which he publishes across all three platforms.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@topperguild · YouTube
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