United States
Thestradman is James, a Utah-based automotive YouTuber whose channel name traces directly to his origin obsession: the Ferrari Challenge Stradale, abbreviated to "Strad." He began documenting his…
Total Followers -0.0%
10.4M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
4.5M followers · 44% of audience
Engagement
5.9%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $23K–$55K / IG post
TheStradman co-launched a New York-style pizzeria in Scottsdale, AZ with entrepreneur Freddy Nguyen. The launch event featured a supercar showcase and meet-and-greet that attracted thousands of fans and required a police response due to crowd size.
duPont REGISTRY covered the moment TheStradman fulfilled a long-held dream by taking the keys to the one-off pink Koenigsegg Agera S HH, one of the rarest hypercars on the planet.
The outlet spotlighted his growing collection, highlighting a standout custom build: a Jeep Gladiator converted into a 6x6 monster truck by Agility Customs, which gets roughly 9 mpg.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -1370 -0.1% | +0 +0.0% | -1370 |
| Last 30 days | +0 +0.0% | -4305 -0.2% | +0 +0.0% | -4305 |
| Last 90 days | +0 +0.0% | -15849 -0.8% | +0 +0.0% | -15849 |
| Last 365 days | +0 +0.0% | -15849 -0.8% | +0 +0.0% | -15849 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| SimpliSafe Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Upside Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| Ridge Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| Cometeer Sponsorship | Sponsored content | YouTube | Feb 2026 | — |
| Raycon Sponsorship | Sponsored content | YouTube | Jan 2026 | — |
| Anker Electronics / Tech | Sponsored content | YouTube | Long-term | — |
| Helix Sleep Home / Lifestyle | Sponsored content | YouTube | Long-term | — |
| Ruffles Food & Beverage | Sponsored content | YouTube | 2023 | — |
| The Grand Mafia Gaming / Mobile Apps | Sponsored content | YouTube | Long-term | — |
Thestradman is James, a Utah-based automotive YouTuber whose channel name traces directly to his origin obsession: the Ferrari Challenge Stradale, abbreviated to "Strad." He began documenting his life around exotic cars from Park City, Utah, building an audience through a mix of supercar vlogs, acquisition stories, and candid financial transparency — openly discussing monthly payments, trade decisions, and the real economics of hypercar ownership. That honesty distinguishes him from pure aspiration channels; recent posts referencing a Koenigsegg "he'll never truly own" and trading a hypercar to exit debt signal a creator who treats his fleet as both content and autobiography. His content spans YouTube Shorts, long-form vlogs, and lifestyle integrations, keeping the channel active across formats.
His audience is overwhelmingly male and U.S.-centric, with strong representation across the 18-to-44 age range — a broad but car-passionate demographic that skews toward aspirational spending. Sponsors like Ridge, Raycon, and SimpliSafe reflect a positioning aligned with practical, premium-adjacent brands that resonate with men aged 25-45 rather than luxury marques directly, suggesting advertisers value his reach and above-median engagement over direct automotive alignment. With multi-million followings across YouTube and TikTok and engagement rates well above category norms, Thestradman is well-placed as a durable lifestyle-automotive crossover voice whose appetite for higher-ticket acquisitions — and transparent storytelling around them — should continue drawing both audience growth and mid-market brand integrations.
Thestradman's content sits squarely in the luxury and exotic automotive lifestyle vertical, built around supercar ownership, hypercar experiences, and aspirational vehicular storytelling that naturally attracts brands in automotive accessories, premium consumer tech, financial services, and lifestyle goods. The audience skews overwhelmingly male and is concentrated in English-speaking markets — the US commanding the lion's share, with meaningful secondary reach in the UK and Canada — making the channel efficient for brands targeting affluent, car-enthusiast demographics across the anglosphere. Content cadence is consistent on YouTube, where engagement runs well above category norms, signaling an active and invested viewership rather than passive consumption. Recent brand partnerships — including Ridge (premium accessories), Raycon (consumer electronics), SimpliSafe (home security), and Upside (cashback savings) — demonstrate a proven track record of integrating non-endemic sponsors into automotive content without friction. That versatility is a strong signal for DTC brands, fintech products, and premium lifestyle accessories seeking credibility with a high-intent male audience spanning early adulthood through mid-career, a cohort with both disposable income and genuine purchase intent in the aspirational consumer space.
Benchmark estimates for a creator at Thestradman's tier (Mega, 10.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Thestradman's real name is James. He mentions it openly in both his YouTube and Instagram bios, though virtually everyone knows him by his channel handle rather than his full name.
The name is a direct tribute to James's dream car, the 2004 Ferrari Challenge Stradale — he shortened 'Stradale' to 'Strad' to get 'Stradman.' It's a name he chose before he could afford anything close to a Ferrari, rooted in genuine passion rather than clout.
His stated dream car is the 2004 Ferrari Challenge Stradale, a lightweight, track-focused variant of the Ferrari 360 Modena. It matters enough to him that he literally named his entire channel after it.
His original Lamborghini is a 2006 Gallardo finished in the rare Arancio Borealis orange, which has been a recurring fixture on his channel for years. More recently his content and hashtags reference the Lamborghini Temerario, the next-generation supercar that replaced the Huracán.
Yes — James featured a Koenigsegg prominently in his content and has described it as the greatest car he'll ever own. He was candid that the monthly payments eventually became untenable, which is what prompted him to part ways with it.
He's been openly bittersweet about it, noting that while the Koenigsegg was an extraordinary machine, the ongoing monthly payments were unsustainable long term. He framed the decision as trading one hypercar for three Lamborghinis with no debt — prioritizing financial stability over a single flagship car.
The Jeeperghini is a custom build concept James introduced as his 'dream' project, mashing up Jeep ruggedness with Lamborghini flair — the portmanteau says it all. It's the kind of wild, one-of-one build that slots naturally into his broader supercar enthusiast content.
Thestradman is based in Park City, Utah, which he mentions in his YouTube bio. The mountain scenery occasionally shows up as a backdrop in his driving and vlog content.
Yes, Ridge has sponsored content on his YouTube channel. He has also partnered with SimpliSafe, Raycon, Upside, and Cometeer — a lifestyle-adjacent mix of brands that complements his supercar audience without requiring direct automotive tie-ins.
Yes, Thestradman posts on TikTok and Instagram in addition to YouTube, where he first built his audience. YouTube remains his primary and most-engaged platform, but his combined cross-platform following puts him firmly in the Mega creator tier.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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