India
The MriDul is a Hindi-language comedy creator based in India whose YouTube channel built a multi-million subscriber following on scripted-style sketches rooted in desi family life.
Total Followers -0.3%
26.9M
Across YouTube, Instagram
Primary Platform
YouTube
20M followers · 74% of audience
Engagement
3.2%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $83K–$193K / IG post
In a housemate-led vote, Mridul emerged as the top choice over fellow contestant Pranit More, taking on the captain role responsible for maintaining discipline and managing daily duties inside the house.
He secured entry into the Colors TV/JioHotstar reality show via a public-vote showdown called 'Fans Ka Faisla,' defeating Shehnaaz Gill's brother Shehbaz Badesha. Host Salman Khan confirmed his entry at the grand premiere on 24 August 2025.
The vehicle was being driven by another individual during a test drive when it struck two labourers in Noida. Authorities investigated, seized the vehicle, and the injured workers were reported out of danger.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -31779 -0.5% | +0 +0.0% | -31779 |
| Last 30 days | +0 +0.0% | -75994 -1.1% | +0 +0.0% | -75994 |
| Last 90 days | +202K +1.0% | -194130 -2.8% | +0 +0.0% | +8K |
| Last 365 days | +202K +1.0% | -194130 -2.8% | +0 +0.0% | +8K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Probo Sponsorship | Sponsored content | YouTube | Apr 2025 | — |
| Binomo Sponsorship | Sponsored content | YouTube | Feb 2025 | — |
| Zupee Sponsorship | Sponsored content | YouTube | Jun 2024 | — |
The MriDul is a Hindi-language comedy creator based in India whose YouTube channel built a multi-million subscriber following on scripted-style sketches rooted in desi family life. His channel's guiding tagline — "आप हँसते रहो, हम हँसाते रहेंगे" ("You keep laughing, we will keep making you laugh") — sets the tone for content that dramatizes everyday domestic situations: visiting relatives, household misunderstandings, and the generational friction of Indian middle-class culture. Videos feature a recurring cast of collaborators including Pragati, Nitin, and Gaurav Khanna, giving the channel a consistent ensemble feel closer to a sitcom than a vlog. His appearance on the reality television series Bigg Boss 19 marked a notable crossover into mainstream Hindi entertainment, expanding his name recognition well beyond the YouTube ecosystem.
His audience skews male and young-adult, concentrated heavily in India and Pakistan — the natural footprint for Hindi-language comedy — with above-average engagement rates suggesting a loyal rather than passive viewership. Sponsorships from Zupee, Probo, and Binomo place him firmly within the Indian casual gaming and fintech advertising market, categories that actively target the 18–34 demographic his channel attracts. The combination of television exposure through Bigg Boss, a dedicated ensemble cast format, and strong cross-border Hindi-speaking reach positions The MriDul as a reliable vehicle for brands seeking broad, culturally resonant access to the Indian subcontinent's digital-native audience.
Themridul_ reaches an audience concentrated in India primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a comedy creator they map naturally to brands targeting that space. Demonstrated partners include Probo and Binomo. Engagement on YouTube runs around 3.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows comedy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For India-focused brands in comedy and related categories, Themridul_ offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Themridul_'s tier (Mega, 26.9M combined followers, India). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, The MriDul was associated with Bigg Boss Season 19, which he references directly in his Instagram bio — a major moment for a creator whose fame was built entirely on family comedy YouTube sketches. Bigg Boss is one of India's biggest reality TV franchises, so the crossover put him in front of an audience well beyond his existing subscriber base.
Pragati and Nitin are core recurring cast members who appear across The MriDul's desi family comedy sketches, often alongside collaborator Gaurav Khanna. Their on-screen dynamic with Mridul drives the relatable household situations — dramatic moms, unexpected guests, family arguments — that have become the channel's signature format.
'Ram Ram ji' is a traditional North Indian greeting and The MriDul's consistent on-screen signature. Using it as an opener signals his deep roots in desi culture and builds an immediate sense of warmth and familiarity with his Hindi-speaking audience across India and Pakistan.
The phrase translates to 'You keep laughing, we'll keep making you laugh' and appears at the top of his YouTube channel bio. It functions as a direct promise to his audience — a commitment that comedy and family entertainment will always be at the center of whatever he puts out.
'Videshi Babu' translates roughly to 'Foreign Man' or 'Foreign Gentleman,' and Natalia is the foreign character featured in that recurring series alongside the regular cast of Pragati and Nitin. The concept mines comedy from a foreigner navigating desi family customs and expectations — a format that resonates strongly with Indian and Pakistani audiences who enjoy cultural-clash humour.
'Hamari Dusri Mummy' means 'Our Second Mom' and is one of The MriDul's recurring video series built around the dramatic, funny dynamics of extended Indian family life. It features his regular on-screen cast and leans into the kind of relatable desi household tension that has driven the channel to over 20 million subscribers.
Zupee, the Indian real-money Ludo gaming app, has sponsored content on The MriDul's YouTube channel — and the tie-in goes deep enough that Zupee's own campaign phrase 'India ka apna game Ludo' shows up in The MriDul's hashtags as #indiakaapnagameludo. The partnership makes clear sense given his massive Hindi-speaking audience in India and Pakistan, which overlaps heavily with Zupee's core market.
More than 30% of The MriDul's audience comes from Pakistan — an unusually high cross-border split for an Indian creator. His content is in Hindi/Urdu, centers on joint-family situations that feel identical on both sides of the border, and his 'Ram Ram ji' warmth travels just as well in Lahore as it does in Lucknow.
His Instagram bio leads with 'Artist' before 'Youtuber,' and his channel is classified under both Comedy and Music niches. While family comedy sketches are what the vast majority of his fans know him for, he has produced musical content as a secondary creative outlet alongside his main videos.
The MriDul has crossed over 20 million subscribers on YouTube, a milestone he highlights in his own channel bio and Instagram profile. That puts him firmly in the Mega tier among Indian creators and makes him one of the most-followed desi family comedy channels on the platform.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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