Singapore
The Daily Ketchup Podcast is a Singapore-produced news commentary show distributed primarily through YouTube, operating under the GRVTY Media network — the same outfit behind earlier local productions MOSG and Real Talk.
Total Followers +1.6%
263K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
162K followers · 62% of audience
Engagement
1.2%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $930–$2.6K / IG post
The podcast expanded beyond commentary into original content, filming 8 Singaporean singles in a villa in Phuket over 72 hours. The show premiered on June 18, 2026 on their YouTube channel.
The episode put the Minister for National Development in the 'Daily Ketchup Hot Seat,' tackling questions about public housing costs, BTO access, and the resale market — a notable political booking for a mid-tier creator.
With episodes released twice weekly since 2021, the show crossed 500 published episodes by early 2026, maintaining a 4.3–4.4 star rating on Apple Podcasts.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +2K +1.1% | +0 +0.0% | +0 +0.0% | +2K |
| Last 30 days | +4K +2.5% | -4 -0.0% | +0 +0.0% | +4K |
| Last 90 days | +8K +5.2% | +264 +0.7% | +0 +0.0% | +9K |
| Last 365 days | +8K +5.2% | +264 +0.7% | +0 +0.0% | +9K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Rezt n Relax Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| TakeAseat.sg Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Grey & Sanders Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
The Daily Ketchup Podcast is a Singapore-produced news commentary show distributed primarily through YouTube, operating under the GRVTY Media network — the same outfit behind earlier local productions MOSG and Real Talk. With over five hundred episodes logged and a consistent twice-weekly upload cadence, the format centres on a conversational, often comedic breakdown of trending Singaporean news stories and global oddities, packaged with what the hosts describe as 'a little bit of sauce.' That irreverent tone has helped it carve out a distinct lane in the local podcast-to-video pipeline, sitting somewhere between current-affairs commentary and casual entertainment. Cross-platform presence spans YouTube, Instagram, and TikTok, with YouTube carrying the bulk of the following and serving as the primary content destination.
The audience skews heavily toward Singaporean men aged 25–34, with a secondary reach into Malaysia — a demographic profile consistent with locally-flavoured Singlish-inflected commentary that travels well across the Causeway but holds limited appeal beyond the region. Sponsorships from home-grown lifestyle and furniture brands like Rezt n Relax and TakeAseat.sg signal that local advertisers see the channel as a credible vehicle for reaching working-age Singaporean consumers. The team has also begun experimenting with original format content, including a dating series, which suggests an appetite to broaden beyond pure news commentary. With a stable upload rhythm and growing YouTube subscriber base, the channel is positioned as a durable fixture in Singapore's English-language digital media landscape.
Thedailyketchuppodcast reaches an audience concentrated in Singapore primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an entertainment creator they map naturally to brands targeting that space. Demonstrated partners include Rezt n Relax and TakeAseat.sg. Engagement on YouTube runs around 1.2%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Thedailyketchuppodcast's tier (Mid, 263K combined followers, Singapore). Pulled from CreatorDB's category benchmarks.
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The Daily Ketchup is a Singapore-based news commentary podcast that covers the latest and quirkiest happenings in Singapore and around the world. It blends current events with humor and a conversational style, making it one of Singapore's most-watched homegrown podcast channels on YouTube.
The name is a deliberate wordplay on "sauce" — ketchup is a sauce, and the show's tagline is that it covers news "with a little bit of sauce." It signals the podcast's tone: current events commentary flavored with humor, personality, and a distinctly Singaporean point of view.
Maybe It's You is a dating series produced by The Daily Ketchup team and released on their YouTube channel. It is a spin-off from the main podcast format, leaning into relationship and dating content, with the team actively recruiting participants through their TikTok page.
MOSG is a Singapore-focused digital content channel, and the same creative team behind it went on to launch The Daily Ketchup Podcast. The podcast also credits another project called "Real Talk" as part of its origins, pointing to a group of creators who have been building Singaporean online media across multiple formats.
Yes, The Daily Ketchup featured an episode where a matchmaker revealed insider secrets about the Vietnamese bride industry, a topic that draws significant curiosity in Singapore and Malaysia. Episodes like this are characteristic of the show's style — taking sensitive or taboo social topics and unpacking them in an accessible, conversational format.
Dr Jason Leong, the Malaysian stand-up comedian and doctor, has appeared as a featured guest on The Daily Ketchup. His episode tackled the playful debate of whether Singaporeans or Malaysians are funnier, a topic that resonates strongly with the podcast's cross-border Southeast Asian audience.
The Daily Ketchup Podcast is managed by GRVTY Media, a Singapore-based digital media company. All business and sponsorship enquiries for the channel are handled through GRVTY Media's Singapore sales team.
Current sponsors of The Daily Ketchup include Rezt n Relax, TakeAseat.sg, and Grey & Sanders, all Singapore-based brands. The sponsorship mix reflects the podcast's audience profile — overwhelmingly Singapore-based young adults, making it a strong fit for local consumer brands.
The Daily Ketchup drops new episodes every Monday and Thursday at 6pm, with occasional bonus uploads on Sundays at 5pm. This consistent twice-weekly cadence has helped it build a loyal subscriber base, with YouTube being the platform where most of its audience watches.
While Singapore news and culture are central to The Daily Ketchup, the show regularly covers global stories and viral moments from around the world. It tends to frame even international topics through a local Singaporean lens, keeping the commentary relevant to its predominantly Singapore-based listeners.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@thedailyketchuppodcast · YouTube
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