Singapore
The Daily Ketchup is a Singapore-based digital media and podcast collective whose name plays on the idea of 'catching up' on the conversations that matter to everyday Singaporeans.
Total Followers +0.0%
63K
Across TikTok
Primary Platform
YouTube
63K followers · 100% of audience
Engagement
2.1%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. — / IG post
The podcast featured Deputy Prime Minister Gan Kim Yong in a special episode, plus Workers' Party MPs Jamus Lim, He Ting Ru, and Louis Chua, marking a notable political pivot for the show.
TDK expanded beyond studio recordings with a live audience event on 30 January 2026, with the session released as a branded podcast episode.
The team announced a new dating series with a public application form, representing a pivot from talk/commentary toward produced relationship content.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| TikTok | 63,400 | +0 | 2.1% | 1.4 | 7 days ago |
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
The Daily Ketchup is a Singapore-based digital media and podcast collective whose name plays on the idea of 'catching up' on the conversations that matter to everyday Singaporeans. Operating as a team rather than a solo creator — evident in the plural voice across their platform bios — they produce talk-show and discussion-style content that spans a notably wide range of topics: parenting in the digital age, local current affairs such as Singapore's nuclear energy debate, relationship dynamics, job searching, and family communication. The variety reflects a deliberate positioning as a generalist community platform for young Singaporean adults rather than a narrow-niche channel, with recurring formats like 'Ketchup Class' and collaborative tie-ins such as the WeAreTheVillageSG parenting initiative suggesting an appetite for structured series work alongside more reactive, topical content.
Their TikTok audience skews heavily local — the vast majority of viewers are based in Singapore — and leans young and female, a demographic profile well-suited to lifestyle, wellness, family planning, and financial services advertisers active in the Singapore market. Engagement sits modestly above the category median, a meaningful signal for a micro-tier account operating in a small but high-purchasing-power geography. A dating series announced in their platform bio points toward an expansion into social experiment content, a format with strong shareability among the 18-to-34 core. If The Daily Ketchup continues developing serialised formats alongside its current-affairs commentary, it is well-positioned to grow into a recognisable local media brand rather than remaining a typical micro influencer account — an attractive proposition for Singapore-market advertisers seeking culturally fluent, community-embedded reach.
Thedailyketchup operates as a Singapore-centric lifestyle and social commentary channel with a talk-show and podcast sensibility, covering parenting, relationships, a dating series, job searching, and local policy debates — positioning it squarely for brands in healthcare, mental wellness, family services, financial products for young adults, and Singapore-focused lifestyle categories. The audience is overwhelmingly domestic, with Singapore accounting for the vast majority of viewership, and is predominantly female and concentrated in the 18–34 age range, making it an efficient channel for brands targeting urban Singaporean millennials and Gen Z in their native English-Singlish register. Content cadence is consistent and engagement runs above the category median, indicating an audience that actively responds rather than passively consumes. A confirmed sponsorship with Parkway Cancer Centre demonstrates that established healthcare institutions recognise the channel's credibility within community-driven, values-adjacent formats. Beyond healthcare, the ongoing dating series and parenting content create natural adjacencies for relationship apps, family-oriented FMCG, insurance providers, and edtech platforms seeking authentic, conversational integration within a trusted local voice.
Benchmark estimates for a creator at Thedailyketchup's tier (Micro, 63K combined followers, Singapore). Pulled from CreatorDB's category benchmarks.
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Yes — The Daily Ketchup has announced they are actively creating a dating series and were inviting people to apply to take part. The project reflects their broader focus on relationship conversations and social dynamics aimed at a young Singaporean audience.
Ketchup Class appears to be a recurring segment or series format within The Daily Ketchup's content, given its own dedicated hashtag (#ketchupclass). Based on their overall content style — covering social issues, parenting, and current events — it likely functions as an educational or discussion-led segment designed to break down topics for their community.
We Are The Village SG is a Singapore-based community initiative, and The Daily Ketchup actively promotes it using the hashtag #wearethevillagesg. Their involvement aligns with their recurring themes around parenting, community support, and raising children in Singapore.
Yes — Parkway Cancer Centre has appeared as a named partner in The Daily Ketchup's content, with posts directing audiences to the Parkway Cancer Centre website. This kind of health-awareness collaboration fits their pattern of covering serious, socially relevant topics alongside lifestyle content.
The Daily Ketchup consistently uses the #podcast hashtag across their content, strongly suggesting they produce or co-produce podcast-style episodes. Their discussion-heavy format — covering topics like nuclear energy in Singapore, parenting, and job searching — lends itself naturally to a podcast or long-form audio-video hybrid.
Yes — The Daily Ketchup posted a piece titled "Nuclear in SG: YAY OR NAY???" featuring a guest, @TanSeeLeng, to discuss whether nuclear energy is viable for Singapore. This is typical of their approach: taking a local policy or social issue and framing it as an open, audience-participation debate.
Parenting is one of The Daily Ketchup's consistent content pillars. They cover questions like how much parents should share about their kids online and how openly children should communicate with their parents, using hashtags like #parentingjourney and #familychannel. Their audience skews heavily toward women aged 18–34, a demographic closely aligned with this topic.
Job searching is among the topics The Daily Ketchup engages with, reflected in their use of the #jobsearch hashtag. It fits within their wider remit of discussing everyday Singaporean life challenges, alongside parenting, relationships, and social issues.
The Daily Ketchup is based in Singapore, and the overwhelming majority of their audience is also Singaporean. Their content — covering local policy debates, Singapore-specific social topics, and community initiatives — is squarely aimed at a young adult Singaporean demographic, particularly women in the 18–34 age range.
The Daily Ketchup's primary active platform is TikTok, where they have built a following in the tens of thousands, placing them in the Micro creator tier. Their engagement runs above the category median, suggesting a loyal and interactive core audience despite a relatively contained following size.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@thedailyketchup · YouTube
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