Joe Wicks

Yes — starting in March 2020, Joe Wicks ran live morning workout sessions on YouTube called PE with Joe, designed to help children stay active while UK schools were closed. The sessions became a national phenomenon almost overnight, regularly attracting hundreds of thousands of simultaneous viewers and helping families build a daily movement routine at home.

Joe Wicks donated the ad revenue from his PE with Joe YouTube sessions to NHS Charities Together, raising around £580,000 in the process. It was one of the most high-profile individual fundraising efforts of the first UK lockdown and significantly elevated his public profile well beyond the fitness community.

Yes, Joe Wicks was awarded an MBE in the 2021 New Year Honours, recognising his contribution to children's fitness and charity during the COVID-19 pandemic through his PE with Joe campaign. It marked a turning point in his journey from Instagram fitness coach to a nationally recognised figure in the UK.

Activate with Joe is Joe Wicks' initiative to bring structured movement and exercise sessions into schools, targeting children and young people who may not get enough physical activity during the school day. It extends his long-standing mission of making fitness free and accessible, moving beyond social media into a direct educational setting.

Yes, Joe Wicks has an active partnership with Brooks Running UK, which he promotes through his social media content — particularly posts tied to running and parkrun. The collaboration reflects his expanding focus on accessible outdoor fitness alongside his better-known home workout content.

Joe Wicks has publicly taken part in and championed parkrun, the free weekly 5K community run held at locations across the UK and around the world. He uses his platform to encourage followers to join in, framing parkrun as one of the most accessible things anyone can do for their physical and mental health.

Yes, Joe Wicks has spoken openly about growing up with a father who struggled with heroin addiction and a chaotic home environment, sharing his story publicly to help reduce stigma around mental health and addiction. He has credited those early experiences as a core part of the drive behind his mission to help people lead healthier and happier lives.

Lean in 15 is Joe Wicks' signature approach to cooking — quick, balanced meals designed to be prepared in around 15 minutes — which became the basis of a series of bestselling cookbooks that launched his mainstream career. The concept remains central to his brand and is a recurring theme in the recipes he posts across Instagram and TikTok.

Yes — Joe Wicks has been sharing behind-the-scenes glimpses of a new book in 2026, with a full reveal still being teased at the time of writing. Releasing cookbooks is a core pillar of his business model; his previous titles have consistently topped the UK charts and translate the recipe content from his social channels into a physical format.

The Body Coach app is Joe Wicks' flagship subscription product, bringing together home workout plans and healthy recipes in one place and acting as the paid, structured version of what he previews for free on social media. It is the commercial engine of his brand, and both his Instagram and TikTok channels regularly direct followers toward it as the full programme.