India
The MriDul is a Hindi-language comedy creator based in India whose YouTube channel has grown into one of the more prominent destinations for desi family…
Total Followers +0.7%
27M
Across YouTube, Instagram
Primary Platform
YouTube
20M followers · 74% of audience
Engagement
3.3%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $84K–$197K / IG post
Mridul Tiwari surpassed 20 million subscribers on YouTube, cementing his status as one of India's biggest digital creators and reflecting the rapid growth of India's creator economy.
Mridul Tiwari secured the 15th spot in the Bigg Boss 19 house by defeating Shehnaaz Gill's brother Shehbaz Badesha in the 'Janta Ka Faisla' public vote during the premiere episode, making headlines from day one.
A Lamborghini owned by Mridul Tiwari struck two labourers during a test drive in Noida. The vehicle was being driven by a car dealer at the time; Mridul was not present and the injured workers were reported out of danger.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -15482 -0.2% | +0 +0.0% | -15482 |
| Last 30 days | +202K +1.0% | -19705 -0.3% | +0 +0.0% | +182K |
| Last 90 days | +202K +1.0% | -207605 -2.9% | +0 +0.0% | -5605 |
| Last 365 days | +202K +1.0% | -207605 -2.9% | +0 +0.0% | -5605 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Probo Sponsorship | Sponsored content | YouTube | May 2025 | — |
| Zupee Sponsorship | Sponsored content | YouTube | May 2025 | — |
| Binomo Sponsorship | Sponsored content | YouTube | Feb 2025 | — |
The MriDul is a Hindi-language comedy creator based in India whose YouTube channel has grown into one of the more prominent destinations for desi family humor on the platform. His content revolves around relatable, often exaggerated scenarios drawn from everyday Indian household life — misunderstandings between family members, cultural quirks, and the friction between traditional values and modern sensibilities. A recurring cast of characters, including collaborators Pragati, Nitin, and Gaurav Khanna, gives the channel a sitcom-like continuity that distinguishes it from solo skit formats. His tagline, loosely translated as 'You keep laughing, we'll keep making you laugh,' signals a straightforward comedic contract with his audience that he has consistently honored across hundreds of uploads. His appearance on Bigg Boss 19 extended his reach beyond digital platforms into mainstream Hindi television, meaningfully broadening his public profile.
The MriDul's audience skews male and young-adult, with strong concentration in the 18–34 age band, and his reach extends well into Pakistan alongside India — a natural fit for Hindi-language comedy with pan-South-Asian cultural touchpoints. His engagement rate runs notably above category medians, suggesting an audience that is actively invested rather than passively subscribed. Sponsorship activity has leaned toward mobile gaming and fintech apps — Zupee, Probo, and Binomo — reflecting the demographic reality of a young, digitally native fanbase drawn to casual gaming and easy-money platforms. As he continues building out series formats like 'Videshi Babu' alongside his core family-comedy output, his positioning becomes that of a Hindi-language entertainment brand rather than a solo creator, which opens pathways toward consumer goods, OTT collaborations, and FMCG deals more aligned with the mainstream brands that typically follow Bigg Boss visibility.
The MriDul produces Hindi-language family comedy skits rooted in desi domestic culture, making the channel a natural fit for mass-market Indian consumer brands — particularly mobile gaming, casual fintech, FMCG, and telecom targeting Tier 2/3 India. The audience is concentrated in the India–Pakistan Hindi/Urdu-speaking belt, skews young adult and male, and receives content on a consistent cadence across both YouTube and Instagram. Engagement runs well above category median on both platforms, indicating genuine community investment rather than passive viewership. Demonstrated sponsor history includes casual gaming platform Zupee and prediction and trading apps Probo and Binomo, establishing a clear track record in the gamified fintech vertical — a category that aligns closely with his aspirational but entertainment-first viewer base.
Benchmark estimates for a creator at The MriDul's tier (Mega, 27M combined followers, India). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, The MriDul appeared on Bigg Boss 19, India's flagship celebrity reality show — he references it directly in his Instagram bio alongside his identity as an artist and YouTuber. The appearance brought him to a mainstream television audience well beyond the tens of millions already following his desi family comedy on YouTube.
Pragati and Nitin are recurring cast members in The MriDul's family comedy universe, appearing across series like "Hamari Dusri Mummy." His channel is built around a consistent ensemble cast that plays out funny and dramatic desi family scenarios, and Pragati and Nitin are central figures in that recurring lineup.
"Hamari Dusri Mummy" — which translates to "Our Second Mom" — is a recurring comedy series on The MriDul's channel centered on the funny and dramatic situations that arise around a second mother figure in a desi household. It features his regular cast including Pragati and Nitin and sits squarely within his signature style of exaggerated, relatable Indian family humor.
"Videshi Babu" — meaning roughly "Foreign Gentleman" — is a series on The MriDul's YouTube that mines comedy from the culture gap between Indian desi life and foreign customs. One clip plays on a character not knowing that "Chaach" is simply called buttermilk abroad, the kind of everyday culture-clash humor that lands especially well with his Hindi-speaking audience.
The phrase translates to "You keep laughing, we'll keep making you laugh" and appears at the top of The MriDul's YouTube bio as his core promise to viewers. It neatly captures his entire content mission: producing feel-good, consistent comedy rooted in desi family and friend culture.
Zupee Ludo is a real-money skill gaming app built around the classic Ludo board game, marketed as India Ka Apna Game. The MriDul has partnered with Zupee on YouTube, and hashtags like #indiakaapnagameludo and #zupeeludo appear across his content — a natural fit given his primarily Indian and Pakistani audience who share deep Ludo nostalgia.
Probo is an Indian opinion trading platform where users predict the outcomes of news and current events to earn money. The MriDul featured Probo in sponsored YouTube content, part of a broader pattern of fintech and skill-gaming brand deals that align with his young, mobile-first Hindi-speaking audience.
Gaurav Khanna appears in The MriDul's videos as part of his extended cast, including episodes like "Mummy or Mehmaan" alongside regulars Pragati and Nitin. The MriDul's channel regularly features named collaborators who play recurring or guest roles within the family comedy scenarios that define his content.
Yes — Pakistan consistently ranks as The MriDul's second-largest audience, making up a very significant share of his total viewership. This is a natural result of his content being entirely in Hindi and centering on desi family culture and humor that resonates equally on both sides of the border.
The MriDul has surpassed 20 million subscribers on YouTube, firmly placing him in the Mega creator tier and among the largest Hindi-language family comedy channels on the platform. His engagement rate also runs well above the category average — a notable achievement at that scale.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@themridul · YouTube
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