United States
The Kinjaz are a Los Angeles-based dance company and creative collective established in 2010, widely recognized for elevating choreography into a form of…
Total Followers +0.0%
1.2M
Across YouTube
Primary Platform
YouTube
1.2M followers · 100% of audience
Engagement
3.9%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. — / IG post
SEGA partnered with Kinjaz to release a choreographed dance video set to the game's soundtrack for the title's August 29 launch across PlayStation, Xbox, Switch, and PC. The shared ninja-themed aesthetic was cited as the cultural fit for the partnership.
Performed at Good Times 2025 — a California dance event marking its 20th anniversary — the theatrical set blended Power Rangers cosplay, Michael Jackson music, and ensemble choreography. A clip of the performance went viral on TikTok with over 30K likes.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 1,190,000 | +0 | 3.9% | — | 2 months ago |
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| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
The Kinjaz are a Los Angeles-based dance company and creative collective established in 2010, widely recognized for elevating choreography into a form of cinematic storytelling. The crew blends street dance, martial arts movement vocabulary, and theatrical production values in a way that distinguishes them from conventional dance groups. Members including choreographers Anthony Lee and Vinh Nguyen have become respected figures in the broader dance and entertainment community, with the crew earning broader mainstream visibility through appearances on competition platforms like World of Dance. Their signature ethos — encapsulated in the phrase "Respect All, Fear None" — runs through both their performance aesthetic and their public brand, lending the collective a coherent identity beyond any single video or event.
The-Kinjaz reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations. Their sponsorship history skews toward Dance Education / Owned Platform, a clear signal of fit for brands in those categories. Demonstrated partners include KinjazDojo. Engagement on YouTube runs around 3.9%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at The-Kinjaz's tier (Macro, 1.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Yes, The Kinjaz competed on NBC's World of Dance, the high-stakes dance competition series, where their theatrical and story-driven performances became some of the most talked-about moments of the show. Their signature blend of martial arts, choreography, and cinematic production translated powerfully to the televised format. The exposure introduced their Los Angeles crew to a massive mainstream audience beyond the dance community.
KinjazDojo.com is The Kinjaz's dedicated online learning platform where fans can study choreography directly from crew members. Routines featured in their YouTube videos — such as Vinh Nguyen's 'OG' combo — are made available there as structured lessons. It turns their performance content into an interactive experience and gives aspiring dancers a direct line to the crew's technique.
'Movement in the Shadows' is one of The Kinjaz's signature cinematic dance projects, referenced so consistently across their content that it functions as a defining creative series for the crew. It embodies their philosophy of treating choreography as storytelling rather than just performance, combining theatrical staging with intricate movement. The project helped establish their reputation for short-film-quality dance productions.
'It's Morphkin Time' is a 2025 Kinjaz production that riffs on the iconic Power Rangers 'It's Morphin' Time' catchphrase, released as part of their 'Good Times 2025' series. It reflects The Kinjaz's long-standing approach of building large-scale, costume-driven, pop-culture-infused theatrical pieces rather than straightforward dance clips. The video showcases why their productions are consistently described as closer to entertainment spectacles than standard choreography content.
Anthony Lee is one of The Kinjaz's core choreographers and a widely recognized creative voice within the broader dance community. He regularly receives individual choreography credits on the crew's YouTube videos, including pieces like 'ARE YOU EVEN REAL,' and his expressive, detail-driven style is considered central to the Kinjaz aesthetic. Beyond the crew, he's respected as a solo choreographer with his own following among dance fans.
The Kinjaz blend hip-hop choreography with martial arts movement, theatrical storytelling, and cinematic production design — a combination they describe as their own creative language. Their performances are intentionally constructed to feel like short films, with narrative arcs, costumes, and set-level staging rather than a dancer in front of a plain backdrop. This approach is what separates them from most YouTube dance crews and gives their content a consistently high production value.
Yes, The Kinjaz released a full choreography video set to The Weeknd's 'Cry For Me,' adding it to their growing catalog of routines built around major pop and R&B releases. Videos tied to well-known artists consistently draw in new viewers searching specifically for choreography to those songs. It's a deliberate part of their content strategy — pairing their high-production style with music that already has a massive built-in search audience.
Yes, The Kinjaz produce the Kinjaz Podkast, which expands the crew's presence well beyond dance videos into conversation-based content. Episodes feature crew members and guests covering topics like creativity, music production, and personal stories — including adoptee experiences, which have been a recurring theme. It reflects the collective's stated mission of inspiring through 'movement, media, and mentality,' not just choreography.
The Kinjaz are based in Los Angeles, California, where they were founded and have operated as a dance company and creative collective since 2010. LA's entertainment and dance culture has clearly shaped their theatrical, production-heavy approach to content. While they perform on global stages, the United States — and specifically the LA scene — remains the foundation of their identity and audience.
The Kinjaz were founded in 2010, making them one of the longer-established dance collectives to successfully build a major digital platform presence over the years. Over more than a decade and a half, they've evolved from a Los Angeles performance crew into an international dance company with a YouTube following well into the millions. Their longevity in a fast-moving space reflects the durability of their theatrical, cinematic style.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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