That Little Puff

Yes, That Little Puff — known simply as Puff — is a rabbit who became a social media star through cooking and life-hack videos. The account is classified under the Korean term for pet rabbit (애완토끼), and Puff is referred to with male pronouns throughout the channel's own bio.

Puff's kitchen adventures began during the 2020 COVID lockdown, when his family gathered together and started filming his cooking moments. Those early clips became the foundation of the channel and are still what his longest-running fans cite as the reason they first subscribed.

Both — while cooking is Puff's original signature, life-hack experiments have grown into a major second pillar of the channel. The YouTube bio notes that newer fans are "just as likely to have been introduced to Puff through experiments with life hacks," and recent posts like summer tricks and chip hacks reflect exactly that.

#puffmademebuy is the community hashtag fans use when a Puff video convinces them to buy a product. It reflects the real purchase influence Puff carries, especially given an audience spread across YouTube and TikTok in the tens of millions.

#craftypuff is the tag That Little Puff uses for DIY, creative, and trick-based content — like summer hacks or food experiments. It functions as a distinct sub-series within the channel, sitting alongside the original cooking videos and life-hack experiments.

Google Gemini partnered with That Little Puff for a sponsored Instagram collaboration in June 2026, with Puff's post framing it as "dreaming up Puff's next adventure" using Google Gemini's AI capabilities. It marks one of the channel's most high-profile big-tech brand partnerships to date.

TLP membership is That Little Puff's fan membership program, promoted through the hashtag #tlpmembership and accessible via YouTube's channel membership feature. Members receive exclusive perks and behind-the-scenes access, and the program is a recurring part of community engagement across the channel.

Yes — Halloween is one of the most consistent seasonal moments for That Little Puff, with dedicated hashtags like #halloweenwithtlp and #spookyseason appearing as annual traditions. Seasonal specials are a core part of how the community stays engaged beyond the regular cooking and hack content.

YouTube holds a slight edge, with over 38 million subscribers compared to over 30 million followers on TikTok — but TikTok actually drives higher engagement on individual videos. Both platforms are central to the channel's reach, with Instagram serving a smaller but active third audience.

The channel's growth traces back to the 2020 lockdown, when Puff's cooking videos caught viral attention at a moment when audiences were hungry for feel-good, novelty content. The combination of an unusual premise — a rabbit cooking — with consistent life-hack and seasonal content helped Puff grow into a Mega-tier creator with over 70 million total followers across platforms.