Last updated just now · Jun 25, 2026, 3:11 AM
Science & Education United Kingdom

Steve Mould

Full Creator Stats Live · Updated 2026-06-25

Steve Mould is a UK-based science communicator and author who studied physics at Oxford before finding an audience through live performance. He co-founded…

NicheScience & Education TierMacro Engagement3.9%

Total Followers +0.4%

4.4M

Across YouTube, Instagram, TikTok

Primary Platform

YouTube

3.6M followers · 81% of audience

Engagement

3.9%

vs. 1.5% category median

Sponsorship Tier

Macro

Est. $7K–$16K / IG post

Recent news · 2 items

Performance Across Platforms

Updated 2026-06-25
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 3,570,000 +10K 3.9% 1.6 5 days ago
Instagram 468,762 +7K 4.0% 1.9 1 day ago
TikTok 354,500 +0 7.2% 1.4 6 days ago

Growth Trend

Last 365 days
WindowYouTubeInstagramTikTokCombined
Last 7 days +0 +0.0% +2K +0.4% +0 +0.0% +2K
Last 30 days +10K +0.3% +7K +1.4% +0 +0.0% +17K
Last 90 days +30K +0.9% +14K +3.1% +0 +0.0% +45K
Last 365 days +30K +0.9% +14K +3.1% +0 +0.0% +45K

Audience Demographics

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-39872959K2M3M4M Jun 26Sep 24Dec 24Mar 25Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Sponsored content YouTube Apr 2026
Sponsored content YouTube Apr 2026
Sponsored content YouTube Jan 2026
Sponsored content YouTube Jan 2026
Sponsored content YouTube Oct 2025
Channel sponsor YouTube Long-term
Channel sponsor YouTube Long-term
Background

About Steve Mould

Steve Mould is a UK-based science communicator and author who studied physics at Oxford before finding an audience through live performance. He co-founded Festival of the Spoken Nerd, a touring comedy-science show alongside Matt Parker and Helen Arney, which gave him an early platform for translating rigorous physics into accessible, entertaining formats. His YouTube channel built momentum around visually striking demonstrations of counterintuitive phenomena — most notably the 'chain fountain' or self-siphoning beads effect, which attracted significant attention from physicists and general audiences alike and became something of a calling card for the channel. His recent output — covering topics like unknown phases of matter, novel levitation techniques, and apparent violations of the Second Law of Thermodynamics — reflects a consistent editorial instinct: find the physical phenomenon that seems to break the rules, then explain precisely why it doesn't.

Mould's audience is heavily skewed male and spans a wide adult age range, with particular density in the 25–44 bracket — a profile consistent with science-curious professionals rather than a purely student-age viewership. His engagement rate runs well above the category median, suggesting the audience is genuinely invested rather than passively subscribed. Sponsor relationships reinforce this positioning: KiwiCo signals family-adjacent STEM appeal, while Incogni and Opera point to a tech-literate demographic comfortable with digital privacy products. Planet Wild and Henson Shaving add an environmentally aware, considered-consumer dimension. With a Patreon channel, published books, and active multi-platform presence, Mould is building toward the kind of durable independent science media brand — less reliant on algorithm cycles — that tends to age well as audiences mature alongside their creator.

Brand fit

Why brands partner

Steve Mould is a strong fit for brands in consumer tech, privacy software, STEM education, and men's lifestyle — categories that map directly onto his physics and engineering experiment content. His audience skews heavily male and is concentrated in English-speaking markets, with the US as the dominant country and the UK as a meaningful secondary market, making him efficient for transatlantic campaigns. Consistent cross-platform posting and YouTube engagement well above the category median indicate an invested viewership rather than passive reach. Verified deals with KiwiCo and Incogni confirm the STEM subscription and cybersecurity verticals are already converting; Henson Shaving demonstrates credible adjacency into men's grooming, while Planet Wild and Opera signal openness from sustainability and browser-software advertisers alike.

Estimated Rate Card

Benchmark estimates for a creator at Steve Mould's tier (Macro, 4.4M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Did Steve Mould actually find something that breaks the second law of thermodynamics?

Steve Mould made a video titled "Surely it Breaks The 2nd Law" that examines a physical phenomenon appearing to violate the rule that entropy always increases in a closed system. His channel regularly uses seemingly impossible demonstrations as a hook — posing a provocative scientific question and then using it to reveal how the underlying physics actually works.

Was Steve Mould part of Festival of the Spoken Nerd?

Yes — Steve Mould was one of the three founding members of Festival of the Spoken Nerd, the UK-based science comedy live show, alongside mathematician Matt Parker and musician Helen Arney. The touring show helped establish him as a recognizable science communicator well before his YouTube channel reached its current scale.

What is the liquid hammer toy Steve Mould says you can't buy?

The liquid hammer is a scientific novelty Steve Mould featured that demonstrates unusual physical behavior in a sealed, liquid-filled tube — and he flagged it as something not available for general purchase. Tracking down rare or one-of-a-kind scientific curiosities is a recurring theme on his channel, making these videos especially compelling for viewers who want to see demonstrations they couldn't easily replicate at home.

What is Döbereiner's lamp and why did Steve Mould cover it?

Döbereiner's lamp is a 19th-century hydrogen-powered lighter that ignites by using a platinum catalyst to combust hydrogen gas on contact with air — one of the earliest practical applications of catalytic chemistry. Steve Mould covered it as part of his broader interest in obscure but genuinely fascinating historical scientific devices, a recurring theme on his channel alongside modern physics demonstrations.

Does Steve Mould make ASMR science videos?

Some of Steve Mould's short-form content — particularly close-up demonstrations of physical phenomena — naturally overlaps with ASMR, and he tags relevant posts with #asmr. It is not his primary format, but viewers who enjoy immersive, sensory-driven science content often find his hands-on demonstration style satisfying in that way.

What books has Steve Mould written?

Steve Mould is a published science author alongside his video work, with his full book catalog listed at stevemould.com/books. His writing follows the same approach as his videos — making complex or counterintuitive scientific ideas engaging and accessible to a general audience.

What brands sponsor Steve Mould's YouTube videos?

Steve Mould has partnered with KiwiCo, Incogni, Planet Wild, Opera, and Henson Shaving for YouTube sponsorships. His lineup skews toward STEM education subscriptions, online privacy tools, and quality everyday products — brands that fit naturally with his scientifically curious, predominantly adult audience.

Does Steve Mould have a Patreon?

Yes — Steve Mould runs an active Patreon at patreon.com/stevemould where supporters can fund his science video work directly. He highlights it in his YouTube channel description as one of the primary ways fans can support the channel beyond just watching.

Is Steve Mould British?

Yes — Steve Mould is based in the United Kingdom, and his science communication style reflects a distinctly British tradition of precise, experiment-led explanation. Despite his UK base, the majority of his audience is in the United States, with a strong secondary following back in the UK.

How big is Steve Mould's YouTube channel?

Steve Mould's YouTube channel has grown to over 3.5 million subscribers, placing him firmly in the Macro tier among science creators. His engagement rate runs well above the category median, which is notable for a channel focused on technical, in-depth science content rather than entertainment-first formats.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Jun 25, 2026, 3:11 AM · Slug: steve-mould

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