United Kingdom
Steve Mould is a UK-based science communicator and author who studied physics at Oxford before finding an audience through live performance. He co-founded…
Total Followers +0.4%
4.4M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
3.6M followers · 81% of audience
Engagement
3.9%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $7K–$16K / IG post
The 'How Success Happens' feature covered Mould's creative philosophy, his refusal to chase metrics, and how he combined live science-comedy, books, and YouTube into a sustainable career.
The International Astronomical Union named the asteroid after Mould alongside 314159 Mattparker, recognising both creators' enthusiasm for mathematical constants and science communication.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +2K +0.4% | +0 +0.0% | +2K |
| Last 30 days | +10K +0.3% | +7K +1.4% | +0 +0.0% | +17K |
| Last 90 days | +30K +0.9% | +14K +3.1% | +0 +0.0% | +45K |
| Last 365 days | +30K +0.9% | +14K +3.1% | +0 +0.0% | +45K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Incogni Inc. Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Planet Wild Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Opera Sponsorship | Sponsored content | YouTube | Jan 2026 | — |
| KiwiCo Sponsorship | Sponsored content | YouTube | Jan 2026 | — |
| Henson Shaving Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| Brilliant Education / E-learning | Channel sponsor | YouTube | Long-term | — |
| Nebula Streaming / Creator Platform | Channel sponsor | YouTube | Long-term | — |
Steve Mould is a UK-based science communicator and author who studied physics at Oxford before finding an audience through live performance. He co-founded Festival of the Spoken Nerd, a touring comedy-science show alongside Matt Parker and Helen Arney, which gave him an early platform for translating rigorous physics into accessible, entertaining formats. His YouTube channel built momentum around visually striking demonstrations of counterintuitive phenomena — most notably the 'chain fountain' or self-siphoning beads effect, which attracted significant attention from physicists and general audiences alike and became something of a calling card for the channel. His recent output — covering topics like unknown phases of matter, novel levitation techniques, and apparent violations of the Second Law of Thermodynamics — reflects a consistent editorial instinct: find the physical phenomenon that seems to break the rules, then explain precisely why it doesn't.
Mould's audience is heavily skewed male and spans a wide adult age range, with particular density in the 25–44 bracket — a profile consistent with science-curious professionals rather than a purely student-age viewership. His engagement rate runs well above the category median, suggesting the audience is genuinely invested rather than passively subscribed. Sponsor relationships reinforce this positioning: KiwiCo signals family-adjacent STEM appeal, while Incogni and Opera point to a tech-literate demographic comfortable with digital privacy products. Planet Wild and Henson Shaving add an environmentally aware, considered-consumer dimension. With a Patreon channel, published books, and active multi-platform presence, Mould is building toward the kind of durable independent science media brand — less reliant on algorithm cycles — that tends to age well as audiences mature alongside their creator.
Steve Mould is a strong fit for brands in consumer tech, privacy software, STEM education, and men's lifestyle — categories that map directly onto his physics and engineering experiment content. His audience skews heavily male and is concentrated in English-speaking markets, with the US as the dominant country and the UK as a meaningful secondary market, making him efficient for transatlantic campaigns. Consistent cross-platform posting and YouTube engagement well above the category median indicate an invested viewership rather than passive reach. Verified deals with KiwiCo and Incogni confirm the STEM subscription and cybersecurity verticals are already converting; Henson Shaving demonstrates credible adjacency into men's grooming, while Planet Wild and Opera signal openness from sustainability and browser-software advertisers alike.
Benchmark estimates for a creator at Steve Mould's tier (Macro, 4.4M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
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Steve Mould made a video titled "Surely it Breaks The 2nd Law" that examines a physical phenomenon appearing to violate the rule that entropy always increases in a closed system. His channel regularly uses seemingly impossible demonstrations as a hook — posing a provocative scientific question and then using it to reveal how the underlying physics actually works.
Yes — Steve Mould was one of the three founding members of Festival of the Spoken Nerd, the UK-based science comedy live show, alongside mathematician Matt Parker and musician Helen Arney. The touring show helped establish him as a recognizable science communicator well before his YouTube channel reached its current scale.
The liquid hammer is a scientific novelty Steve Mould featured that demonstrates unusual physical behavior in a sealed, liquid-filled tube — and he flagged it as something not available for general purchase. Tracking down rare or one-of-a-kind scientific curiosities is a recurring theme on his channel, making these videos especially compelling for viewers who want to see demonstrations they couldn't easily replicate at home.
Döbereiner's lamp is a 19th-century hydrogen-powered lighter that ignites by using a platinum catalyst to combust hydrogen gas on contact with air — one of the earliest practical applications of catalytic chemistry. Steve Mould covered it as part of his broader interest in obscure but genuinely fascinating historical scientific devices, a recurring theme on his channel alongside modern physics demonstrations.
Some of Steve Mould's short-form content — particularly close-up demonstrations of physical phenomena — naturally overlaps with ASMR, and he tags relevant posts with #asmr. It is not his primary format, but viewers who enjoy immersive, sensory-driven science content often find his hands-on demonstration style satisfying in that way.
Steve Mould is a published science author alongside his video work, with his full book catalog listed at stevemould.com/books. His writing follows the same approach as his videos — making complex or counterintuitive scientific ideas engaging and accessible to a general audience.
Steve Mould has partnered with KiwiCo, Incogni, Planet Wild, Opera, and Henson Shaving for YouTube sponsorships. His lineup skews toward STEM education subscriptions, online privacy tools, and quality everyday products — brands that fit naturally with his scientifically curious, predominantly adult audience.
Yes — Steve Mould runs an active Patreon at patreon.com/stevemould where supporters can fund his science video work directly. He highlights it in his YouTube channel description as one of the primary ways fans can support the channel beyond just watching.
Yes — Steve Mould is based in the United Kingdom, and his science communication style reflects a distinctly British tradition of precise, experiment-led explanation. Despite his UK base, the majority of his audience is in the United States, with a strong secondary following back in the UK.
Steve Mould's YouTube channel has grown to over 3.5 million subscribers, placing him firmly in the Macro tier among science creators. His engagement rate runs well above the category median, which is notable for a channel focused on technical, in-depth science content rather than entertainment-first formats.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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