United States
Steak is a Salt Lake City–based YouTube creator and livestreamer who has built a multi-million subscriber following primarily around Roblox gaming content and casual, unscripted entertainment.
Total Followers +4.4%
8.8M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
7.1M followers · 81% of audience
Engagement
2.9%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $6.5K–$15K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +133K +1.9% | +0 +0.0% | +0 +0.0% | +133K |
| Last 30 days | +390K +5.5% | -2330 -0.5% | +0 +0.0% | +388K |
| Last 90 days | +1M +14.3% | -993 -0.2% | +0 +0.0% | +1M |
| Last 365 days | +1M +14.3% | -993 -0.2% | +0 +0.0% | +1M |
Daily follower snapshots from CreatorDB's longitudinal index.
Steak is a Salt Lake City–based YouTube creator and livestreamer who has built a multi-million subscriber following primarily around Roblox gaming content and casual, unscripted entertainment. Operating under the deliberately laid-back philosophy captured in their own channel description — "I just like having fun, don't take me seriously" — Steak anchors their content calendar around daily live sessions, supplemented by short-form videos that range from toy unboxings and giveaways to comedic sketches. The channel's hashtag footprint places them squarely within the Roblox ecosystem, with recurring ties to titles like Grow a Garden and connections to other Roblox-aligned creators including KreekCraft. A collaboration with gaming musician CG5 on an original music video signals crossover ambition beyond pure gameplay content.
Despite the Roblox association, Steak's audience skews older than the platform's typical demographic, with the 18-to-34 bracket making up the majority of viewers — a sign that their humor-forward, personality-led format retains fans who grew up on the game and continue following the creator rather than the title. The audience is nearly evenly split by gender and heavily concentrated in English-speaking markets, making Steak a clean fit for US-focused brands. Strong YouTube engagement relative to category norms and consistent subscriber growth suggest the daily-stream habit has effectively locked in a loyal community. With live content as the core growth engine and a demonstrated ability to produce music and sketch-style video, Steak is positioned to expand beyond gaming into broader entertainment as their channel matures.
Steak reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a gaming creator they map naturally to brands targeting that space. Engagement on YouTube runs around 2.9%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Steak's tier (Mega, 8.8M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — "I'm Not an Egg" is an official music video Steak released featuring CG5, one of the most recognized names in gaming and Roblox-adjacent music on YouTube. The track stands out as one of Steak's most ambitious projects and shows a creative side that goes well beyond straight gaming content.
Grow a Garden shows up as one of Steak's top hashtags, placing it firmly in their regular Roblox rotation. Steak's channel leans heavily into Roblox overall — including #roblox and #robux among their most-used tags — making trending Roblox games like Grow a Garden a natural fit.
Steakwad appears as a recurring hashtag across Steak's content, functioning as a community identifier for their fanbase. It's the kind of inside label that loyal viewers use to signal they're part of the crew.
Steak's YouTube bio lists two live streams every single day — one at 4 PM EST and another at 9:30 PM EST. That near-constant live presence is a major driver of the channel's growth and above-average engagement.
KreekCraft is one of the biggest names in Roblox content on YouTube, and Steak tags #kreekcraft frequently enough that the two clearly have creative overlap or have worked together directly. Both operate in the same Roblox creator space, which makes collaboration a natural fit.
Nee-Doh are colorful, squishy rubber stress balls made by toy brand Schylling — and Steak filmed a video slicing them open to see what's inside. It's the satisfying destruction format that tends to pop off on YouTube regardless of a creator's main niche.
Steak is based in Salt Lake City, Utah, as listed in the public P.O. Box address in their YouTube bio. The overwhelming majority of their audience is also based in the United States.
Giveaways are a real part of Steak's content — one of their top videos is literally titled "Giving Away Dumplings!!", and with #robux appearing as a top hashtag alongside their Roblox content, fan rewards are woven into the channel's identity. It fits the "just having fun" personality Steak describes in their bio.
Steak's publicly listed fan mail address is P.O. Box 171002, Salt Lake City, UT 84117. Their YouTube bio actively invites fans to send items there, and received packages have made their way into videos.
Steak's channel mixes Roblox gaming with comedy sketches, vlogs, music videos, and fan interaction content — it's a variety channel with gaming as the anchor. The YouTube bio captures it well: "I just like having fun, don't take me seriously" is essentially the content strategy.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@steak · YouTube
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