United States
Steak is a Salt Lake City–based creator whose content centers on Roblox gaming and casual live entertainment.
Total Followers +14.2%
9.8M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
7.5M followers · 76% of audience
Engagement
2.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $6.5K–$15K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +71K +0.9% | +0 +0.0% | +1.1M +58.3% | +1.2M |
| Last 30 days | +248K +3.3% | -1291 -0.3% | +1.1M +60.3% | +1.4M |
| Last 90 days | +1M +13.6% | -5292 -1.2% | +1.1M +58.3% | +2.1M |
| Last 365 days | +1M +13.6% | -5292 -1.2% | +1.1M +58.3% | +2.1M |
Daily follower snapshots from CreatorDB's longitudinal index.
Steak is a Salt Lake City–based creator whose content centers on Roblox gaming and casual live entertainment. The channel's self-declared tone — "i just like having fun dont take me seriously" — anchors a persona built around a high-frequency daily streaming schedule. Hashtag associations with KreekCraft and trending Roblox titles like Grow a Garden place Steak squarely within the Roblox creator ecosystem, while a music video collaboration with composer CG5 on "I'M NOT AN EGG" signals creative range beyond pure gameplay. Across YouTube and TikTok, the combined following runs into the millions, with YouTube serving as the clear primary home.
The audience skews toward young adults in the 18-to-34 range — somewhat older than the conventional Roblox demographic — and is nearly evenly split by gender, suggesting the comedy-forward live format draws viewers well beyond core gaming circles. Reach is heavily U.S.-concentrated with meaningful secondary audiences in the UK and Canada. TikTok has become a sharp growth surface, with follower counts climbing at an unusually fast clip in recent months, hinting that the creator's momentum is still accelerating. For brands in gaming peripherals, youth apparel, or casual lifestyle categories, Steak's above-median engagement and daily-active community represent a well-positioned entry point into the young-adult Roblox-adjacent space.
Steak reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a gaming creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows gaming content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in gaming and related categories, Steak offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Steak's tier (Mega, 9.8M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — "I'm Not an Egg" is an official music video Steak released featuring CG5, one of the most recognized names in gaming and Roblox-adjacent music on YouTube. The track stands out as one of Steak's most ambitious projects and shows a creative side that goes well beyond straight gaming content.
Grow a Garden shows up as one of Steak's top hashtags, placing it firmly in their regular Roblox rotation. Steak's channel leans heavily into Roblox overall — including #roblox and #robux among their most-used tags — making trending Roblox games like Grow a Garden a natural fit.
Steakwad appears as a recurring hashtag across Steak's content, functioning as a community identifier for their fanbase. It's the kind of inside label that loyal viewers use to signal they're part of the crew.
Steak's YouTube bio lists two live streams every single day — one at 4 PM EST and another at 9:30 PM EST. That near-constant live presence is a major driver of the channel's growth and above-average engagement.
KreekCraft is one of the biggest names in Roblox content on YouTube, and Steak tags #kreekcraft frequently enough that the two clearly have creative overlap or have worked together directly. Both operate in the same Roblox creator space, which makes collaboration a natural fit.
Nee-Doh are colorful, squishy rubber stress balls made by toy brand Schylling — and Steak filmed a video slicing them open to see what's inside. It's the satisfying destruction format that tends to pop off on YouTube regardless of a creator's main niche.
Steak is based in Salt Lake City, Utah, as listed in the public P.O. Box address in their YouTube bio. The overwhelming majority of their audience is also based in the United States.
Giveaways are a real part of Steak's content — one of their top videos is literally titled "Giving Away Dumplings!!", and with #robux appearing as a top hashtag alongside their Roblox content, fan rewards are woven into the channel's identity. It fits the "just having fun" personality Steak describes in their bio.
Steak's publicly listed fan mail address is P.O. Box 171002, Salt Lake City, UT 84117. Their YouTube bio actively invites fans to send items there, and received packages have made their way into videos.
Steak's channel mixes Roblox gaming with comedy sketches, vlogs, music videos, and fan interaction content — it's a variety channel with gaming as the anchor. The YouTube bio captures it well: "I just like having fun, don't take me seriously" is essentially the content strategy.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@steak · YouTube
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