Hong Kong
Stationery Pal is a Hong Kong-based stationery and lifestyle retail brand that has built one of the larger YouTube presences in its category by fusing e-commerce with short-form entertainment content.
Total Followers +3.8%
10.4M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
9M followers · 87% of audience
Engagement
2.7%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $13K–$30K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +60K +0.7% | -638 -0.1% | +0 +0.0% | +60K |
| Last 30 days | +396K +4.4% | -957 -0.1% | +0 +0.0% | +395K |
| Last 90 days | +1.7M +19.3% | -6486 -0.6% | +0 +0.0% | +1.7M |
| Last 365 days | +1.7M +19.3% | -6486 -0.6% | +0 +0.0% | +1.7M |
Daily follower snapshots from CreatorDB's longitudinal index.
Stationery Pal is a Hong Kong-based stationery and lifestyle retail brand that has built one of the larger YouTube presences in its category by fusing e-commerce with short-form entertainment content. Rather than operating as a traditional creator channel, the brand produces a high volume of shorts-first videos — satisfying squishy unboxings, viral product reveals, and comedic comparison formats like "Rich vs Poor" — that drive algorithmic reach far beyond the core stationery community. The content borrows from kawaii culture, study aesthetic, and satisfying video trends, pulling in viewers who may not be stationery enthusiasts but engage with the visual and entertainment hooks. Hashtag usage spanning calligraphy, lettering, studygram, and art signals deliberate positioning across several adjacent niches.
The channel's audience skews younger adults and is notably male-majority — an unusual demographic for a stationery brand, likely reflecting the broader entertainment appeal of its short-form content rather than a niche hobbyist base. The United States accounts for the plurality of viewership, with meaningful audiences across Taiwan, Hong Kong, the UK, and Malaysia, giving the brand a genuinely international footprint. Because Stationery Pal is effectively its own advertiser — directing traffic to stationerypal.com — its rate card and brand-deal structure are less central than for a typical creator; the content itself is the acquisition funnel. This commerce-content hybrid model, combined with strong subscriber growth on YouTube, positions the brand well as short-form shopping content continues to converge with direct-to-consumer retail.
Stationery Pal reaches an audience concentrated in Hong Kong primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an education creator they map naturally to brands targeting that space. Engagement on YouTube runs around 2.7%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Stationery Pal's tier (Mega, 10.4M combined followers, Hong Kong). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Stationery Pal is both — it's an e-commerce brand that sells stationery supplies through stationerypal.com and simultaneously runs a major content operation across YouTube, Instagram, and TikTok. The YouTube channel, which has grown to well over nine million subscribers, functions as the primary marketing engine for the shop. Most of their videos and shorts tie back to products they carry, like washi tapes, pens, and squishy toys.
Stationery Pal is based in Hong Kong. Despite being a Hong Kong brand, their single largest audience segment is in the United States, with additional strong followings in Taiwan, the UK, and Malaysia.
Rich VS Poor is a recurring short-form video series on Stationery Pal's channel that plays up comedic contrasts — typically pitting an over-the-top, expensive approach against a budget one in everyday or stationery-related scenarios. It has become one of their signature entertainment formats, with multiple installments drawing audiences well beyond the core stationery community.
Yes. Squishy toys have become a recognizable part of the Stationery Pal brand alongside traditional stationery. Their short-form videos featuring items like the Dumpling Squishy and Pop Squishy have gone viral, and squishies are sold through their website alongside pens, washi tapes, and brush pens.
Stationery Pal's shop at stationerypal.com carries washi tapes, pens, brush pens, squishy toys, and a range of other desk and craft accessories. They regularly run site-wide discount sales with promo codes and often bundle orders with free gifts and free shipping promotions.
Yes, calligraphy and hand lettering are core pillars of Stationery Pal's content identity across platforms. Their posts consistently use hashtags like #calligraphy, #lettering, and #art, and this content connects directly to the brush pens and pens they sell in their shop.
Stationery and art channels typically skew heavily female, but Stationery Pal's audience is majority male — which is a striking anomaly for the category. The likely driver is their viral entertainment-style Shorts, including the Rich VS Poor series, squishy toy videos, and comedy clips, which attract casual YouTube viewers far beyond the traditional planner and journaling crowd.
Yes, study tips and study-related content are part of Stationery Pal's broader content mix. They regularly use hashtags like #studyhacks, #study, and #studygram, positioning their stationery products toward students, planners, and journal enthusiasts alongside art and craft audiences.
Stationery Pal regularly promotes free shipping on orders from stationerypal.com, often bundled with free gifts and site-wide discount codes during their sales events. It's worth checking their active social channels or the website directly for whatever promotion is currently running, as deals rotate frequently.
YouTube is by far Stationery Pal's dominant platform, where they have built a Mega-tier following of well over nine million subscribers — dwarfing their TikTok presence. Their YouTube channel also shows the strongest recent growth momentum, suggesting the short-form Shorts strategy on that platform is outperforming their standalone TikTok account.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@stationerypal · YouTube
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