France
Sora — operating under the handle @universdesora, a nod to the Kingdom Hearts protagonist that signals his gaming roots — is a French-language entertainer based in France who has built a…
Total Followers +0.3%
3.6M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
2.7M followers · 77% of audience
Engagement
7.1%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $12K–$28K / IG post
Le YouTubeur français (Maxime) a officialisé son mariage avec Adeline Chetail, doubleuse de films et jeux vidéo, le 27 septembre 2025. Il avait annoncé leurs fiançailles sur Twitter en janvier 2023.
Dans une vidéo publiée le 12 janvier 2025, Sora s'est ouvert à sa communauté sur sa lutte contre la dépression, peu après avoir annoncé un projet de déménagement au Japon.
Le 29 décembre 2024, Sora a surpris sa communauté en annonçant son intention de s'installer au Japon, en cohérence avec l'inspiration japonaise de sa marque Hayami.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +2 +3.2% | +2 |
| Last 30 days | +0 +0.0% | +10K +1.3% | +9 +17.4% | +10K |
| Last 90 days | +0 +0.0% | +0 +0.0% | +152 +303.2% | +152 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +152 +303.2% | +152 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Saily Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Opera Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Segway Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Holy Sponsorship | Sponsored content | YouTube | Apr 2026 | — |
| Whatnot Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| Hayami Fashion / Apparel | Founder / owned brand | Long-term | — |
Sora — operating under the handle @universdesora, a nod to the Kingdom Hearts protagonist that signals his gaming roots — is a French-language entertainer based in France who has built a multi-million subscriber YouTube following by blending gaming content with high-energy lifestyle and reaction formats. His channel name translates loosely to 'Sora's universe,' and the content lives up to that framing: a broad mix of viral product hauls, social-challenge videos, collaborative skits, and gaming edits anchored by a fast-paced, comedic tone. Hashtag usage around Kingdom Hearts, Black Clover, and anime titles suggests a persistent gaming-and-fandom identity even as the content has expanded into broader entertainment territory. The operation has matured enough to carry its own production email domain and, notably, a fashion brand — @hayami_fr — a Japanese-inflected clothing line that signals ambitions well beyond the YouTube channel itself.
His audience is strikingly concentrated: overwhelmingly male, heavily weighted toward the 18-to-34 demographic, and sourced almost entirely from French-speaking markets — France, Belgium, and French Canada collectively representing the vast bulk of viewership. That tight cultural focus, combined with engagement rates sitting well above category norms, suggests a loyal, community-driven following rather than a broadly casual one. The sponsor portfolio reinforces a tech-and-youth-culture positioning: Opera GX, Saily, Whatnot, and Holy Energy are all brands chasing the same young, digitally native male audience Sora naturally aggregates. With the Hayami fashion line running in parallel and a production infrastructure already in place, the trajectory points toward a creator who is actively diversifying from content into brand ownership — a path that, given his audience's demographic profile, carries real commercial logic.
Sora reaches an audience concentrated in France primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Fashion / Apparel, a clear signal of fit for brands in those categories. Demonstrated partners include Saily and Opera. Engagement on YouTube runs around 7.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows comedy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For France-focused brands in Fashion / Apparel and related categories, Sora offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Sora's tier (Macro, 3.6M combined followers, France). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Hayami (@hayami_fr) is Sora's own clothing brand, which he promotes directly in his Instagram bio. Launching Hayami places him among the growing number of French creators who have moved beyond content into fashion entrepreneurship. The Japanese-leaning name fits neatly with his anime and gaming references throughout his content.
The connection is hard to ignore — Sora is the protagonist of the Square Enix and Disney Kingdom Hearts series, and Kingdom Hearts is one of the most-used hashtags across Sora's posts. His handle @universdesora, meaning 'universe of Sora' in French, also mirrors the game's multiverse themes. He regularly creates Kingdom Hearts edits, making the tribute very deliberate.
'Bain glace' is French for ice bath, and Sora uses it as a content tag for cold-water endurance challenges. These fall under his broader 'condition extreme' format, where physical or uncomfortable stunts are pushed to their limits on camera. It's one of the recurring challenge series that has helped build his loyal, predominantly male audience.
Yes — titles like 'J'AI ACHETÉ TOUTES LES PUBS QUI BUZZ SUR INSTA' (I bought every ad going viral on Instagram) and 'TIKTOK MADE ME BUY THIS' confirm this is a core content format for him. He purchases impulse-buy products directly from social media ads, then tests and reacts to them on camera in a comedy-entertainment style. It's one of the formats most associated with his channel's personality.
Henry Tran appears as a named collaborator in Sora's content, including a prank or trap-style video alongside another collaborator named Adeline. He seems to be a recurring guest in Sora's collab and prank formats rather than a one-off appearance. Collab content is a regular pillar of Sora's output alongside his solo challenge and product-buying videos.
Holy is a European energy drink brand popular in the gaming and creator space, and Sora promoted them in a YouTube sponsored segment in early 2026. The partnership is a natural fit given his young, predominantly male audience with strong gaming interests. Energy and booster drink deals are among the most common sponsor categories for creators in his niche.
Whatnot is a live-stream shopping and auction platform where creators and collectors sell trading cards, collectibles, and similar items. Sora partnered with Whatnot for a YouTube sponsored integration in early 2026, likely targeting the collector and gaming side of his audience. The platform has been growing rapidly in France as live commerce gains traction among younger viewers.
Sora sits firmly in the entertainment space but draws heavily on gaming culture — his YouTube channel is tagged with gaming topics and he regularly produces Kingdom Hearts and Black Clover anime edits. His main output, however, skews toward challenges, viral product reviews, and prank-style collaborations rather than traditional gameplay or streaming. Think gaming-adjacent entertainment rather than a dedicated gaming channel.
Sora has grown past 2.7 million subscribers on YouTube, placing him firmly in the Macro creator tier in France. What stands out beyond raw size is his engagement rate, which runs well above the category median — a signal that his audience watches and interacts rather than passively subscribing. YouTube is clearly his primary platform and the engine behind his audience.
Yes, Sora is based in France and the overwhelming majority of his audience is French-speaking. His content, captions, and production company contact (soraproduction.fr) all point to a France-first operation. Occasional English-language titles like 'TIKTOK MADE ME BUY THIS' appear, but the channel is rooted in French internet culture and humor.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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