Last updated just now · Jul 10, 2026, 1:46 AM
Food & Cooking Taiwan

Songsong and Ermao

Full Creator Stats Live · Updated 2026-07-10

Songsong and Ermao is a YouTube channel built around the lives of two brothers from rural China, whose content centers on village food culture, spicy eating challenges, mukbang-style meals, and physical pranks set against a countryside backdrop.

NicheFood & Cooking TierMega Engagement3.0%

Total Followers +0.0%

6M

Across YouTube

Primary Platform

YouTube

6M followers · 100% of audience

Engagement

3.0%

vs. 1.5% category median

Sponsorship Tier

Mega

Est. — / IG post

Quick facts
  • 6M combined followers across 1 platform.
  • Mega creator tier — Taiwan.
  • 3.0% headline engagement.
  • Active since .
  • Niche: Howto Style.
  • Posts in English.

Performance Across Platforms

Updated 2026-07-10
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 5,960,000 +0 3.0% 2 years ago

Growth Trend

Last 365 days
WindowYouTubeCombined
Last 7 days +0 +0.0% +0 +0.0% +0 +0.0% +0
Last 30 days +0 +0.0% +0 +0.0% +0 +0.0% +0
Last 90 days +0 +0.0% +0 +0.0% +0 +0.0% +0
Last 365 days +0 +0.0% +0 +0.0% +0 +0.0% +0

Audience Demographics

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6M6M6M6M6M Jul 17Oct 14Jan 11Apr 10Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Songsong and Ermao

Songsong and Ermao is a YouTube channel built around the lives of two brothers from rural China, whose content centers on village food culture, spicy eating challenges, mukbang-style meals, and physical pranks set against a countryside backdrop. The channel appears to function as an English-localized compilation of short-form videos originally native to Douyin and Chinese TikTok, with a Taiwan-based operation packaging that material for a global YouTube audience. Post titles are translated and formatted for international discovery, and recurring characters — including a figure billed as 'Pepper Queen Erya' — suggest a small ensemble of rural personalities rather than a single creator. The format taps into a well-established appetite for authentic Chinese village life content, blending ASMR mukbang sensibilities with slapstick humor in a way that travels well across language barriers.

The channel accumulated a multi-million subscriber base — a meaningful achievement for a niche rooted in regional Chinese food culture — and its engagement rate sits notably above the category median, suggesting the audience that found the channel remained genuinely invested in the content. The even male-female audience split is consistent with mukbang and food-challenge formats that tend to draw broad demographics. However, the channel has not published new content in roughly two years as of mid-2026, placing it in an effectively dormant state despite its residual scale. No active brand partnerships are in evidence, which tracks with the upload freeze. Should the channel resume activity, its existing subscriber base and above-average historical engagement would make it a credible vehicle for food, snack, or lifestyle brands targeting audiences drawn to authentic rural Asian content.

Brand fit

Why brands partner

Songsong and Ermao reaches an audience concentrated in Taiwan primarily through YouTube, and is best activated via long-form YouTube integrations. As a food creator they map naturally to brands targeting that space. Engagement on YouTube runs around 3.0%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.

Estimated Rate Card

Benchmark estimates for a creator at Songsong and Ermao's tier (Mega, 6M combined followers, Taiwan). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

Are Songsong and Ermao actually brothers in real life?

Yes — their channel bio explicitly describes them as two brothers who grew up in and still live in the Chinese countryside. The real sibling relationship is central to the dynamic in their prank videos, where the back-and-forth between them drives most of the comedy.

Who is Erya (Pepper Queen) in the Songsong and Ermao videos?

Erya, nicknamed Pepper Queen, is a recurring collaborator who appears alongside Songsong and Ermao in their mukbang and spicy food challenge videos. She is featured prominently in their 2022 funny pranks and spicy eating series, and her nickname signals she's known for handling extreme heat.

Why haven't Songsong and Ermao posted any new videos recently?

As of mid-2026, the channel's last upload was around two years ago, suggesting they stepped back from YouTube content sometime in 2024. The channel remains up and their back catalog of spicy food and prank videos continues to draw views, but no new uploads have appeared since then.

Are Songsong and Ermao on Douyin and TikTok as well as YouTube?

Yes — their videos consistently carry hashtags for both Douyin and TikTok China, and much of their YouTube content is cross-posted or edited from those platforms. The short-form, reaction-heavy style of Chinese Douyin content clearly shaped how they structure their YouTube prank and eating challenge videos.

What is the spicy food challenge Songsong and Ermao are known for?

Their signature format involves eating extreme amounts of fresh chilies and intensely spicy rural Chinese dishes, filmed as a comedic mukbang reaction. Their chili-eating challenge videos are among the most shared on the channel and are a big part of why they've built an international fanbase around spicy food content.

What does the hashtag #恶作剧 mean on their videos?

#恶作剧 (pronounced è zuò jù) is Chinese for prank or mischief. Songsong and Ermao tag their prank content with this hashtag, which signals that a core pillar of the channel is pranking each other and others in the context of their village setting.

What kind of weird foods do Songsong and Ermao eat on their channel?

Their eating content features unusual rural Chinese ingredients and preparations that urban or international audiences would find surprising — dishes framed around the "disgusting or tasty?" hook they use repeatedly in video titles. Think wild-caught rural animals, heavily fermented foods, and extreme countryside specialties most viewers have never seen cooked before.

What is the village life content on the Songsong and Ermao channel actually like?

Beyond the food challenges, the channel documents everyday Chinese countryside life — outdoor open-fire cooking, farmyard settings, and neighbor pranks that play on rural customs. Their own bio frames it as sharing "life and laughter" from the village, so the setting itself is as much the draw as any single food or stunt.

Do you need to understand Chinese to enjoy Songsong and Ermao's videos?

Not really — most of their humor is visual, built around slapstick pranks, exaggerated eating reactions, and ASMR-style food sounds that land without translation. Their channel titles and descriptions are written in English specifically to attract international viewers who don't speak Chinese.

How popular is the Songsong and Ermao YouTube channel?

The channel has grown to nearly six million subscribers on YouTube, placing it firmly in the Mega creator tier. Even after going inactive around 2024, their back catalog of spicy food challenges and village prank compilations continues to perform, which shows how well that style of evergreen content holds its audience.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Jul 10, 2026, 1:46 AM · Slug: songsong-and-ermao

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