Taiwan
Songshu (handle @hxy_0817) is a Taiwanese travel, music, and culture creator whose content blends destination storytelling, cultural…
Total Followers +0.0%
583K
Across YouTube, Instagram
Primary Platform
TikTok
240K followers · 41% of audience
Engagement
4.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $5.1K–$12K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +34 +0.0% | +0 +0.0% | +34 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +1K +0.4% | +2K +0.5% | +0 +0.0% | +3K |
| Last 365 days | +1K +0.4% | +2K +0.5% | +0 +0.0% | +3K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Emma Sleep Sponsorship | Sponsored content | YouTube | Nov 2025 | — |
| Saily Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| NordVPN Sponsorship | Sponsored content | YouTube | Jul 2025 | — |
| Air Asia Sponsorship | Sponsored content | YouTube | Jul 2025 | — |
| Raid Sponsorship | Sponsored content | YouTube | Jun 2024 | — |
Songshu (handle <strong>@hxy_0817</strong>) is a Taiwanese travel, music, and culture creator whose content blends destination storytelling, cultural observation, and music discovery across Chinese-speaking East and Southeast Asia. She has built a combined following approaching <strong>917,000</strong> across TikTok, YouTube, and Instagram, earning a Mid-tier standing with engagement metrics that consistently outperform category peers. Her YouTube channel has attracted a steady stream of brand partnerships — including <strong>Air Asia</strong>, <strong>NordVPN</strong>, and <strong>Emma Sleep</strong> — while TikTok continues to log positive monthly growth into 2026, suggesting she is still in an active audience-expansion phase rather than a plateau.
Benchmark estimates for a creator at Songshu Full Creator Stats 松鼠's tier (Mid, 583K combined followers, Taiwan). Pulled from CreatorDB's category benchmarks.
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Songshu is a travel and culture content creator from Taiwan, active under the handle @hxy_0817. Her content focuses on destination storytelling, music, and cultural observation, produced primarily for Chinese-speaking audiences across East and Southeast Asia.
Songshu's TikTok handle is @hxy_0817. TikTok is her primary platform, where she has accumulated over 334,000 followers and maintains an engagement rate well above the travel-content category median.
As of mid-2026, Songshu has a combined following of approximately 917,000 across TikTok (334K), Instagram (343K), and YouTube (240K). Instagram is her single largest platform by follower count, while TikTok is her primary creative home.
Songshu's verified sponsor history includes Emma Sleep, Saily, NordVPN, Air Asia, and Raid. All five partnerships were activated through sponsored YouTube content, spanning lifestyle, travel, tech, and gaming verticals.
Songshu's headline engagement rate is 4.0%, measured against a category median of roughly 1.5% for travel creators. That places her engagement at more than double the baseline, which is a meaningful signal of active audience investment for a mid-tier account.
Songshu's content sits at the intersection of travel, music, and cultural storytelling. She covers destination experiences and local culture, often layering music discovery into her travel narratives. The format mix spans short-form video on TikTok and Reels, plus longer dedicated videos on YouTube.
Songshu maintains an active presence on TikTok, YouTube, and Instagram. TikTok is her declared primary platform and the one showing the most consistent recent growth; YouTube functions as her main commercial surface based on her sponsored-content history.
Songshu's audience is concentrated in Chinese-speaking East and Southeast Asian markets, reflecting her Taiwanese origin and Mandarin-language content. She has particular draw in Greater China and the Chinese-diaspora communities of Southeast Asia.
Yes — Air Asia is the most prominent travel brand in her verified sponsor history, activated as a YouTube sponsorship in mid-2025. Her broader content niche in destination travel makes her a natural fit for airlines, hospitality brands, and travel-tech companies targeting Chinese-speaking audiences.
YouTube showed flat 30-day follower growth in the most recent data window, in contrast to the positive momentum on TikTok. However, the channel remains her highest-value commercial surface and sustains a strong 3.8% engagement rate, suggesting the existing subscriber base is highly engaged even without rapid expansion.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@hxy_0817 · TikTok
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