Smii7yplays is a creator with a presence on YouTube (1,180,000 followers), Instagram (1,263,580 followers), TikTok (1,100,000 followers), based in —.
Total Followers +1.4%
3.5M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1.2M followers · 33% of audience
Engagement
4.1%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $15K–$35K / IG post
SMii7Y partnered with BLDBLZ to release a 274-piece custom creator figure set, complete with a collectible trading card. The first wave of orders began shipping in March 2026.
SMii7Y acquired a partial ownership stake in the gaming supplement brand Gamer Supps, joining fellow creators who hold shares in the company. The exact percentage was not disclosed.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +9K +0.8% | +2K +0.2% | +0 +0.0% | +11K |
| Last 30 days | +31K +2.6% | +20K +1.6% | +0 +0.0% | +51K |
| Last 90 days | +85K +7.2% | +34K +2.7% | +0 +0.0% | +119K |
| Last 365 days | +85K +7.2% | +34K +2.7% | +0 +0.0% | +119K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Gamer Supps Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| BLDBLZ Apparel / Streetwear | Brand ambassador | 2025 | — | |
| Mitch Marner Assist Foundation Charity / Sports | Sponsored content | TikTok | 2025 | — |
Smii7yplays is a creator with a presence on YouTube (1,180,000 followers), Instagram (1,263,580 followers), TikTok (1,100,000 followers), based in —. Their content sits in the gaming & comedy space. Their YouTube bio reads: "Welcome to SMii7Yplays! A channel where I explore some of the weirdest and story driven games available that don't really fit on my main channel. Use code S7 on Gamer Supps for 10% OFF your order! https://gamersupps.gg/s7". The full audience and engagement breakdown is below.
Smii7yplays reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Apparel / Streetwear, Charity / Sports, a clear signal of fit for brands in those categories. Demonstrated partners include Gamer Supps and BLDBLZ. Engagement on YouTube runs around 4.1%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Smii7yplays's tier (Macro, 3.5M combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
SMii7Y is pronounced "Smitty" — the stylized spelling with capital letters and the number 7 in the middle is intentional branding, but the name sounds exactly like the common English nickname. SMii7Y himself confirms this in his TikTok bio, so new viewers don't have to guess.
SMii7Yplays is a dedicated secondary YouTube channel where SMii7Y posts weird, story-driven, and horror games that he feels don't fit the tone or style of his main SMii7Y channel. Think of it as an overflow space for more experimental and narrative-heavy content he wants to explore without shifting the identity of his primary page.
The channel specializes in weird, story-driven, and indie horror games that sit outside the mainstream. Recent content has included horror titles like Meccha Chameleon, alongside games with strong narrative hooks or unusual mechanics that SMii7Y describes as not fitting his main channel.
Meccha Chameleon is one of the horror games SMii7Yplays has recently spotlighted, with SMii7Y specifically calling it out as a horror experience in his short-form content. Indie horror is a recurring theme on the channel and part of what sets SMii7Yplays apart from his main gaming output.
SMii7Y's Gamer Supps discount code is S7, which gets you 10% off your order at gamersupps.gg/s7. Gamer Supps is his current active sponsor and the code is promoted prominently in his YouTube channel description.
BLDBLZ is a brand that SMii7Y collaborated with for a limited merchandise or apparel drop, with the collab announced for November 22nd and promoted directly on his social channels tagging the official BLDBLZ account. Collaborations like this are part of how SMii7Y extends his brand beyond gaming content.
Yes — SMii7Y has publicly supported Mitch Marner's Assist Foundation, using hashtags like #marnerassistfoundation and #makeanassist in his content. This reflects SMii7Y's Canadian roots and his involvement in hockey-adjacent charity work.
SMii7Yplus is a community or membership tier tied to SMii7Y's broader brand, referenced regularly across his social media hashtags alongside his main channel content. It appears to be a space for closer-knit fan engagement beyond what's available on his standard public uploads.
Yes, SMii7Y is Canadian, which aligns with his visible support for the Toronto Maple Leafs and his involvement with the Mitch Marner Assist Foundation. His Canadian identity occasionally surfaces in his content and community interactions.
SMii7Yplays has surpassed one million subscribers on YouTube, and when combined with his Instagram and TikTok followings the total audience across platforms puts him firmly in the Macro creator tier. His engagement runs well above the category average on all three platforms, especially on TikTok.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@smii7yplays · YouTube
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