United States
Sesame Street is the flagship media property of Sesame Workshop, a New York-based nonprofit founded in 1968 to harness television as an educational tool for young children.
Total Followers +0.3%
34.1M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
30.1M followers · 88% of audience
Engagement
0.9%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $25K–$58K / IG post
The nonprofit announced a playful new album offering kid-friendly twists on today's biggest pop songs, continuing Sesame Street's long tradition of music-led learning content.
Sesame Workshop announced a partnership with Fox Sports tied to the FIFA World Cup 2026, extending the brand's pattern of sports media activations following its NBCUniversal Olympics tie-in.
The show added a library of nostalgic episodes to the free ad-supported platform Tubi, broadening its multi-platform strategy alongside Netflix, PBS, and YouTube.
Under an expanded Sesame Workshop–YouTube deal, the first 100 episodes went live on January 15, 2026, with more to follow. The channel had already surpassed 5 billion views in the prior year, a 130%+ year-over-year jump.
After leaving HBO/Max, Sesame Street moved to Netflix worldwide while maintaining free PBS access. The revamped season featured a new narrative-driven format and celebrity guests including Miley Cyrus.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +1K +0.1% | +0 +0.0% | +1K |
| Last 30 days | +99K +0.3% | +16K +0.8% | +0 +0.0% | +116K |
| Last 90 days | +400K +1.3% | +84K +4.0% | +0 +0.0% | +484K |
| Last 365 days | +400K +1.3% | +84K +4.0% | +0 +0.0% | +484K |
Daily follower snapshots from CreatorDB's longitudinal index.
Sesame Street is the flagship media property of Sesame Workshop, a New York-based nonprofit founded in 1968 to harness television as an educational tool for young children. The show debuted in 1969 and built its reputation through a mix of puppetry, animation, celebrity cameos, and characters — Elmo, Big Bird, Cookie Monster, Oscar the Grouch — that have become deeply embedded in American cultural memory. That same formula now powers a multi-platform digital presence anchored by a YouTube channel with tens of millions of subscribers, distributing compilations, full episodes, and sing-along content designed for preschool-age viewers.
The measurable audience skews adult, reflecting the reality that toddlers watch through devices controlled by parents and caregivers, who are the de facto subscribers. YouTube engagement sits below category benchmarks — a pattern common to passive-viewing channels for very young children — while Instagram and TikTok show sharply higher interaction rates, suggesting those platforms attract more deliberate adult engagement. Sesame Workshop's nonprofit status and mission-driven positioning give the brand a distinct lane for partnerships: health, education, and family wellness deals rather than conventional influencer arrangements, a profile that grows more valuable as brand safety standards tighten across the broader creator economy.
Sesamestreet reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an education creator they map naturally to brands targeting that space. Engagement on YouTube runs around 0.9%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Sesamestreet's tier (Mega, 34.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Sesame Street is still actively producing new episodes as of 2026, making it one of the longest-running children's television series ever created. The show has been in continuous production since its debut in 1969, evolving its format and cast of characters over the decades while keeping its core educational mission intact.
New Sesame Street episodes premiere on Max (formerly HBO Max) in the United States, then become available on PBS Kids after the streaming window closes. This arrangement has been in place since 2016, when Sesame Workshop struck a funding deal with HBO that expanded the show's production significantly.
In 2015, Sesame Workshop agreed to a deal with HBO primarily to secure funding that allowed the show to produce more episodes per season and increase episode length. HBO received first-run streaming rights in exchange, while PBS Kids continued to air episodes after the streaming window — keeping the show free for families without a subscription.
Sesame Workshop is a registered nonprofit educational organization and the production company behind Sesame Street. Its stated mission is to help children grow smarter, stronger, and kinder, and it reinvests revenue back into educational programming and global outreach rather than returning profits to shareholders.
Ryan Dillon has been performing Elmo since Kevin Clash, the longtime Elmo puppeteer, departed in 2012. Dillon has received official on-screen credit for the role for years and continues to bring the beloved red monster to life across TV, YouTube videos, and live appearances.
Sesame Street premiered on November 10, 1969, meaning the show has been on television for over 55 years as of 2026. That makes it one of the longest-running programs in American television history, spanning more than 50 seasons across broadcast and streaming platforms.
Tango is Elmo's adopted puppy, introduced as a new Sesame Street character in recent seasons to help young children explore themes of adoption and caring for a pet. The show celebrates Tango's 'Gotcha Day' — the anniversary of when Elmo adopted her — as a recurring and emotionally resonant storyline.
Yes, Sesame Street has a long history of tackling difficult real-world subjects in age-appropriate ways. Most famously, when actor Will Lee, who played shopkeeper Mr. Hooper, died in 1982, the show aired a special episode in 1983 that openly discussed his death with the Muppet characters — a landmark moment in children's television. The show has also addressed racism, disabilities, divorce, and the COVID-19 pandemic over its history.
Sesame Workshop's programs reach children in more than 190 countries, making Sesame Street one of the most globally distributed children's educational brands on the planet. The organization has produced locally adapted co-productions for numerous countries, tailoring the content to specific cultural contexts, languages, and community needs.
The Sesame Street YouTube channel has grown to over 30 million subscribers, placing it firmly in the Mega tier of creators and making it one of the largest children's content channels on the platform. It regularly posts full episodes, multi-episode compilations, and short clips starring Elmo, Cookie Monster, Oscar the Grouch, and the rest of the cast.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@sesamestreet · YouTube
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