United States
Sesame-Street is a creator with a presence on YouTube (30,200,000 followers), Instagram (2,106,044 followers), TikTok (2,100,000 followers), based in United States.
Total Followers +0.4%
34.4M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
30.2M followers · 88% of audience
Engagement
0.9%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $25K–$59K / IG post
Elmo, Cookie Monster, Grover and more are featured in activations across social media and incorporated into NBC's broadcast and social coverage during the Games — a follow-up to their Paris 2024 debut.
An expanded YouTube partnership launched hundreds of full Sesame Street episodes on the platform; the channel had already surpassed 5 billion views in the prior year, a 130% year-over-year increase.
The new season marked the show's debut on Netflix, airing simultaneously on PBS Kids, with a reimagined format featuring one street story per episode.
Sesame Workshop and Roblox debuted a shared digital experience, extending the brand's reach to gaming audiences.
The first-ever Care Bears and Sesame Street collaboration paired characters like Elmo with Cheer Bear and Oscar with Grumpy Bear across a global product rollout running through mid-2026.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +7K +0.3% | +0 +0.0% | +7K |
| Last 30 days | +100K +0.3% | +24K +1.2% | +0 +0.0% | +124K |
| Last 90 days | +302K +1.0% | +76K +3.6% | +104K +5.0% | +482K |
| Last 365 days | +302K +1.0% | +76K +3.6% | +104K +5.0% | +482K |
Daily follower snapshots from CreatorDB's longitudinal index.
Sesame-Street is a creator with a presence on YouTube (30,200,000 followers), Instagram (2,106,044 followers), TikTok (2,100,000 followers), based in United States. Their content sits in the kids & education space. Their YouTube bio reads: "Welcome to Sesame Street! A colorful community of monsters, birds, grouches, and humans. A place where everyone counts. Spend time with all your favorite furry friends and subscribe for new videos every week. For more fun games and videos ". The full audience and engagement breakdown is below.
Sesame-Street reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an education creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 0.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in education and related categories, Sesame-Street offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Sesame-Street's tier (Mega, 34.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Sesame Street has featured the Spider-Man film cast — including Tom Holland, Zendaya, and Sadie Sink — in short videos that put Cookie Monster at the center of the action. The clips play on classic Sesame Street humor, pitting Cookie Monster's "Cookie-Sense" against Spider-Man's "Spider-Sense" and letting celebrities answer his signature hard-hitting questions. These crossovers have become some of the most-shared content on the channel.
Cookie Monster's Bakesale is a recurring Sesame Street content series in which Cookie Monster attempts to run a bakery stand — with predictably chaotic results given his inability to resist eating the inventory. The series leans into Cookie Monster's defining trait to deliver laughs alongside simple lessons, and it has its own dedicated hashtag and fan following across YouTube and social media.
Sesame Road Trip is a Sesame Street content series that takes beloved characters out of their familiar neighborhood and into new locations and adventures. Like other branded series on the channel, it wraps the show's core educational approach in travel and discovery storytelling designed to spark curiosity in young viewers.
Yes, Sesame Workshop is a registered nonprofit whose stated mission is to help children grow smarter, stronger, and kinder — a goal it pursues across more than 190 countries. Revenue from licensing, merchandise, and media partnerships is reinvested into educational content and global outreach rather than distributed as profit.
Sesame Street made a major shift in 2016 when Sesame Workshop struck a deal with HBO to debut new episodes on the cable network first, with PBS receiving them on a significant delay — a move that sparked public debate about access to free children's television. The show's broadcast and streaming arrangements have continued to evolve as the media landscape has changed, though new episodes have kept coming consistently.
One of Sesame Street's most recognized moments came in 1983, when the show addressed the death of beloved cast member Mr. Hooper — played by Will Lee, who had died the previous year — in a frank, honest conversation between Big Bird and the adult characters on the street. The episode is widely cited by child development experts as a landmark example of age-appropriate honesty with young children. Sesame Street has similarly tackled race, hunger, incarcerated parents, and other difficult realities over its decades on air.
Sesame Street premiered on November 10, 1969, on PBS, making it one of the longest-running children's television programs in American history. The show was groundbreaking for its research-backed method of teaching letters, numbers, and social skills through puppetry, animation, celebrity guests, and original songs.
Sesame Street was created by Joan Ganz Cooney and Lloyd Morrisett and originally produced by the Children's Television Workshop, now known as Sesame Workshop. Cooney's founding vision was to use the engaging power of television specifically to help prepare low-income children for school — a mission that has guided the show for more than five decades.
Sesame Street reaches children in more than 190 countries, making it one of the most internationally distributed educational children's brands in the world. Many regions have their own co-produced local versions of the show featuring original characters crafted to reflect local culture, language, and child development priorities.
Sesame Street's YouTube audience skews heavily toward adults in the 18-to-44 range, driven by a mix of parents watching alongside toddlers, millennials who grew up with the show and follow it nostalgically, and pop-culture fans drawn in by celebrity cameo content featuring stars like Tom Holland and Zendaya. The channel's blend of nursery rhymes, educational shorts, and parody series naturally attracts a much broader audience than traditional children's television typically reaches.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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