United States
Jeff Rossen built his consumer-advocacy brand over more than a decade as a national investigative correspondent for NBC's Today show, where "Rossen Reports" became a recurring franchise known for on-camera scam tests, hidden-camera retail investigations, and money-saving explainers.
Total Followers +5.3%
1.5M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
610K followers · 41% of audience
Engagement
3.5%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $7K–$16K / IG post
Rossen Reports disappeared from Hearst stations at the start of 2026, confirming the conclusion of a one-year syndication deal. Hearst confirmed the split, saying they wished him success with his "independent efforts."
Jeff Rossen expanded the brand to audio with a dedicated podcast, active across 2025–2026 and listed on Apple Podcasts with daily-frequency updates.
After his Hearst TV run, Rossen announced the channel live on X, pivoting to a fully independent digital consumer brand. vidIQ later documented his growth from 8K to 44K subscribers in the first six months via coaching.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +13K +2.2% | +603 +0.1% | +1K +0.3% | +15K |
| Last 30 days | +71K +11.7% | +4K +0.8% | +3K +0.8% | +79K |
| Last 90 days | +238K +39.0% | +21K +4.5% | +18K +4.4% | +277K |
| Last 365 days | +238K +39.0% | +21K +4.5% | +18K +4.4% | +277K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Quince Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Monarch Money Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Masa Chips Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Whatnot Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| CHEF iQ Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Walmart Retail / E-commerce | Sponsored content | TikTok | Long-term | — |
Jeff Rossen built his consumer-advocacy brand over more than a decade as a national investigative correspondent for NBC's Today show, where "Rossen Reports" became a recurring franchise known for on-camera scam tests, hidden-camera retail investigations, and money-saving explainers. After transitioning away from network television, he relaunched Rossen Reports as an independent digital operation across YouTube, Instagram, and TikTok, carrying the same investigative format into a faster, more algorithm-friendly content cadence. His output — scam alerts, retailer clearance trackers, and deal-hunting guides — maps directly onto the framing he honed on broadcast: urgent, actionable, and structured around protecting the viewer's wallet. YouTube is his primary growth engine, where recent videos covering ATM skimming scams and Costco discontinuations reflect the blend of news instinct and retail pragmatism that defines the channel.
The audience skews heavily female and spans a wide age band, with meaningful representation from both younger deal-hunters and older, more established households — a demographic range that makes the channel attractive to brands selling across life stages. Sponsor activity in mid-2026 reflects this positioning well: Monarch Money (personal finance management), Quince (value-oriented apparel), and CHEF iQ (kitchen tech) all align with a cost-conscious, practically minded consumer. Engagement rates running well above the category median suggest the audience treats the content as genuinely useful rather than passive entertainment. As consumer anxiety around scams and inflation remains elevated, Rossen Reports is well-positioned to deepen its role as a trusted, news-credentialed voice in the personal finance and consumer-protection content space.
Rossenreports reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Retail / E-commerce, a clear signal of fit for brands in those categories. Demonstrated partners include Quince and Monarch Money. Engagement on YouTube runs around 3.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows finance content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Retail / E-commerce and related categories, Rossenreports offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Rossenreports's tier (Macro, 1.5M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — Jeff Rossen is a veteran NBC News national investigative correspondent who built his name with consumer-protection segments on the Today Show under the Rossen Reports banner. He has since grown the brand into a standalone digital operation on YouTube, Instagram, and TikTok, reaching well over a million followers across platforms.
Before focusing on digital content, Jeff Rossen was a national investigative reporter and on-air correspondent for NBC News, appearing regularly on the Today Show with recurring Rossen Reports segments that exposed scams and consumer ripoffs. That television franchise became the foundation for the independent channel and social media presence he runs today.
Jeff Rossen originally built the Rossen Reports name as a consumer-protection franchise within NBC News and the Today Show before transitioning it into a fully independent digital brand. The move allowed him to post on his own schedule across YouTube, Instagram, and TikTok without being tied to a broadcast network's format.
The super glue ATM scam involves criminals applying glue to a card reader's slot so victims' cards get stuck inside the machine. The scammer then approaches the confused victim offering to help, using the distraction to steal the card or capture card data. Rossen Reports covered this as part of its ongoing alerts about physical scam tactics targeting everyday bank customers.
Rossen Reports has flagged how certain Amazon account permission and login-security settings can leave users exposed to unauthorized access and phishing-style attacks. The channel posts urgent-style updates when new Amazon scam tactics surface, encouraging viewers to audit third-party app access and account security settings before they become a target.
Yes — Rossen Reports has worked with both Walmart and Sam's Club as brand partners, which appears directly in their sponsored content hashtags like #walmartpartner and #samsclub. The alignment makes sense given the channel's core focus on finding deals and shopping smarter at major retailers.
Monarch Money is a personal finance and budgeting app that Rossen Reports has featured as a YouTube sponsor. It fits naturally with the channel's mission of helping viewers control their spending, track finances, and avoid costly financial mistakes.
Whatnot is a live-stream shopping platform popular for collectibles, trading cards, and vintage finds, and it has sponsored Rossen Reports content on YouTube. The partnership targets the channel's deal-hunting audience, who are already primed to look for value and shop with intention.
Rossen Reports regularly covers major retailers including Costco, Dollar Tree, Home Depot, Target, Walmart, and Sam's Club specifically for products being discontinued and the price crashes that follow. These "prices just crashed" videos have become one of the channel's most recognizable formats for bargain-conscious viewers.
Rossen Reports is active on YouTube, Instagram, and TikTok, with YouTube serving as the primary and largest platform. The channel posts frequently across all three, using YouTube for longer scam-investigation deep-dives and Instagram and TikTok for quick-hit shopping alerts and money-saving tips.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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