United States
Jeff Rossen built his media profile as a national investigative correspondent for NBC News, where his "Rossen Reports" segments became a recurring fixture on the Today show for well over a decade.
Total Followers +7.0%
1.1M
Across YouTube, Instagram
Primary Platform
YouTube
610K followers · 57% of audience
Engagement
3.5%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $7K–$16K / IG post
Jeff Rossen's syndicated consumer segments stopped airing on Hearst stations at the start of 2026, ending a one-year deal. Hearst confirmed: "We concluded our most recent agreement with Jeff as he continues his independent efforts."
Jeff Rossen expanded the Rossen Reports brand to audio with a dedicated podcast that launched in 2025 and has been updated regularly through 2026.
After leaving Hearst, Rossen launched the Rossen Reports YouTube channel in January 2025 and worked with vidIQ coaching to rapidly scale the channel, adapting his TV journalism style for digital-native long-form content.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +13K +2.2% | +603 +0.1% | +0 +0.0% | +14K |
| Last 30 days | +71K +11.7% | +4K +0.8% | +0 +0.0% | +75K |
| Last 90 days | +238K +39.0% | +21K +4.5% | +0 +0.0% | +259K |
| Last 365 days | +238K +39.0% | +21K +4.5% | +0 +0.0% | +259K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Quince Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Monarch Money Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Masa Chips Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Whatnot Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| CHEF iQ Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Walmart Retail | Sponsored content | YouTube | Long-term | — |
| Sam's Club Retail | Sponsored content | YouTube | Long-term | — |
Jeff Rossen built his media profile as a national investigative correspondent for NBC News, where his "Rossen Reports" segments became a recurring fixture on the Today show for well over a decade. Those segments established a recognizable formula — undercover investigations, consumer warnings, and practical money-saving tips delivered with the credibility of a network news backdrop. When Rossen extended the brand to YouTube and Instagram, he carried that editorial identity wholesale into the algorithm-driven content space, producing daily-cadence videos that mirror the urgency and utility of broadcast news packages while leaning into formats native to the platform: clearance alerts, scam warnings, and retailer discontinuation roundups.
The Rossen Reports audience skews heavily female and spans a wide adult age range, with strong concentration in the 18–44 bracket alongside a meaningful 45-and-older segment — a profile consistent with cost-conscious household decision-makers. Sponsors reflect that positioning well: personal finance tools like Monarch Money sit alongside practical retail and food brands, signaling that advertisers treat the channel as a direct line to value-oriented, purchase-ready consumers. Engagement rates running well above category median on both platforms suggest the audience treats the channel as a trusted utility rather than passive entertainment. With daily uploads and accelerating YouTube growth, Rossen Reports is consolidating its niche as a go-to digital destination for consumer protection and savings content — a space with durable advertiser demand regardless of broader creator-economy trends.
Rossen_Reports reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Retail, a clear signal of fit for brands in those categories. Demonstrated partners include Quince and Monarch Money. Engagement on YouTube runs around 3.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows finance content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Retail and related categories, Rossen_Reports offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Rossen_Reports's tier (Macro, 1.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Jeff Rossen spent years as a national investigative correspondent for NBC News and was a regular contributor to the Today Show, where he became known for undercover consumer investigations and scam exposés. He later stepped away from traditional broadcast television to build Rossen Reports as an independent digital brand focused on saving money and exposing ripoffs.
Before building his YouTube channel, Jeff Rossen was a professional investigative journalist at NBC News, reporting on consumer scams, product safety, and everyday money tips for the Today Show audience. That broadcast journalism background is why Rossen Reports carries a more reported, fact-checked tone compared to typical personal-finance influencer content.
Rossen Reports flagged a specific Amazon account setting that leaves users vulnerable to a scam making the rounds in 2026, urging viewers to change it immediately. Jeff Rossen regularly publishes time-sensitive alerts like this because platform settings and retailer policies shift in ways that quietly expose shoppers without them realizing it.
Yes, Jeff Rossen authored Rossen to the Rescue, a consumer guide packed with safety shortcuts, money-saving tricks, and practical tips for everyday life. The book reflects the same investigative, actionable approach that drives the Rossen Reports YouTube channel.
Yes, Rossen Reports has worked with Walmart on sponsored content — you can spot it through the #walmartpartner tag used on posts. Sam's Club also appears regularly in the channel's content, making big-box retail savings a signature part of the Rossen Reports brand.
Monarch Money is a personal budgeting and financial tracking app, and it appeared as a paid sponsor on Rossen Reports YouTube videos in 2026. It's a natural fit for the channel because Jeff Rossen's core mission is helping people understand where their money goes, cut waste, and take control of their financial lives.
These videos hit a specific shopper anxiety — people want to know when a product they rely on is being pulled so they can stock up before it disappears or the price spikes. Jeff Rossen frames them as consumer alerts, which fits the channel's broader goal of giving viewers an inside edge before deals or products vanish from store shelves.
Jeff Rossen is a trained investigative journalist who spent many years as a national correspondent for NBC News before moving into the creator space. That professional background is what separates the Rossen Reports style from typical money-influencer content — he approaches scam alerts and consumer tips with a reported angle rather than a lifestyle format.
Rossen Reports is a consumer-focused channel run by journalist Jeff Rossen covering how to avoid scams, find deals, shop smarter at retailers like Costco, Walmart, Dollar Tree, and Home Depot, and protect yourself from financial ripoffs. The channel also covers side hustles, money-saving settings to change, and product alerts — all framed around helping ordinary people beat the system as consumers.
Yes, the Rossen Reports audience skews heavily female, which tracks with research showing women are the primary household financial decision-makers and grocery shoppers in the United States. The practical, savings-first content covering everyday retailers like Costco, Target, and Dollar Tree naturally resonates with that demographic.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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