Brazil
@roperopaulaf is a creator with a presence on Instagram (408,974 followers), TikTok (258,800 followers), based in Brazil.
Total Followers +0.0%
668K
Across Instagram, TikTok
Primary Platform
409K followers · 61% of audience
Engagement
7.7%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $6.1K–$14K / IG post
A feature in The Clinic examined the boom of influencer capsule collections in Chilean retail, citing her Falabella collaboration as one of the first and most successful of its kind in the country's department store sector.
Falabella launched the second edition of the collab with an in-store event at Mall Plaza Trébol in Concepción. The brand confirmed over 90% of the collection sold out during the exclusive app pre-sale, marking a new milestone for the partnership.
Her first co-designed clothing line with Falabella sold out more than 80% of falabella.com stock within an hour and a half of the pre-sale launch, establishing her as one of Chile's most commercially potent fashion influencers.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +41 +0.0% | +0 +0.0% | +0 +0.0% | +41 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | -2904 -0.7% | +0 +0.0% | +0 +0.0% | -2904 |
| Last 365 days | -2904 -0.7% | +0 +0.0% | +0 +0.0% | -2904 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| MAC Cosmetics Beauty | Brand ambassador | 2024–2025 | — | |
| Adidas Sportswear / Fashion | Sponsored content | 2024–2025 | — | |
| Greystar (Somma Vista Calán) Real Estate | Sponsored content | 2025 | — | |
| Optime Activewear / Fitness | Sponsored content | 2024–2025 | — |
@roperopaulaf is a creator with a presence on Instagram (408,974 followers), TikTok (258,800 followers), based in Brazil. Their content sits in the fashion & lifestyle space. Their Instagram bio reads: "@paulafolguin Santiago, Chile". The full audience and engagement breakdown is below.
@roperopaulaf is a Chilean fashion and lifestyle creator whose content centers on wardrobe styling, outfit inspiration, and beauty — positioning her naturally for apparel, cosmetics, footwear, and aspirational lifestyle brands targeting Spanish-speaking Latin American women. Her audience is heavily concentrated in Chile, with secondary reach into Argentina and Mexico, making her an efficient buy for brands seeking Southern Cone penetration rather than pan-regional scale. Content is Spanish-language and Instagram-primary, with consistent recent posting cadence; TikTok activity has softened. Engagement on Instagram runs well above category median, signaling an audience that interacts rather than scrolls passively — a meaningful conversion indicator for direct-to-consumer campaigns. The gender skew is strongly female, and the core age cohort falls within peak fashion and beauty spending years. Verified brand history includes MAC Cosmetics, evidenced by a dedicated branded hashtag campaign, and Adidas Training, confirming she can execute for global tier-one beauty and sportswear labels. A residential lifestyle brand (Somma Vista/Greystar) also appears, indicating credible adjacency in home, real estate, and premium consumer categories beyond pure fashion.
Benchmark estimates for a creator at @roperopaulaf's tier (Mid, 668K combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
In Spanish, ropero means wardrobe or closet, which directly reflects Paula's content focus on outfit curation, styling inspiration, and fashion picks. Her handle blends the word with her first name, branding herself as a destination for wardrobe ideas across Instagram and TikTok.
Yes — Paula links her personal Instagram account @paulafolguin directly in her @roperopaulaf bio, connecting her fashion-brand identity with her personal profile. The two accounts belong to the same creator based in Santiago, Chile.
Paula is based in Santiago, Chile, as she states in her Instagram bio. Her audience reflects this strongly, with the overwhelming majority of her followers located in Chile, making her one of the more notable fashion voices in the Chilean creator space.
Yes — Paula conducted an interview with Argentine pop star Tini Stoessel tied to Tini's FUTTTURA tour date in Chile. The post gave her audience an up-close look at one of Latin America's biggest music acts and showed Paula operating beyond pure fashion content into entertainment coverage.
Paula partnered with M·A·C Cosmetics on a campaign tagged #macxropero, which included receiving new product launches ahead of release and attending brand events. The collab signals her crossover appeal between fashion styling and the beauty category, making her attractive to cosmetics brands.
Paula has created sponsored content for Adidas Training, tagging #adidastraining in her posts. This partnership extends her core fashion-and-wardrobe positioning into the activewear and sports lifestyle space, broadening her brand portfolio beyond purely trend-driven fashion.
Paula posts outfit checks, everyday styling inspiration, and party and event looks, leaning into hashtags like #outfitideas, #partyoutfit, #outfitinspo, and her own recurring tag #roperoseason. Her content is aimed primarily at young women in Chile and Latin America looking for wearable, trend-aware fashion references.
Somma Vista Calan is a residential apartment development by Greystar in Chile, and Paula ran a multi-post sponsored campaign highlighting the property's lifestyle amenities and communal spaces. It is an example of her brand work extending beyond fashion into aspirational lifestyle and real estate categories.
Paula is in her mid-twenties, as noted in her TikTok bio. Her age puts her squarely inside her own core audience demographic, which skews heavily toward women aged 18–34, and likely contributes to how naturally her styling content resonates with that group.
Instagram is her primary platform, where she has built a larger following and where her engagement rate runs well above the category median — a strong signal that her audience there is genuinely active. She maintains a solid mid-tier presence on TikTok as well, giving brands reach across both short-form video and feed formats.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@roperopaulaf · Instagram
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