Brazil
Paula Folguin, known across platforms as @roperopaulaf, is a Chilean lifestyle and fashion creator based in Santiago, Chile.
Total Followers -0.2%
669K
Across Instagram, TikTok
Primary Platform
410K followers · 61% of audience
Engagement
7.7%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $6.1K–$14K / IG post
Chilean media outlet fmdos.cl highlighted how any product she recommends sells out in minutes, and confirmed she was preparing to launch a second clothing collection following her debut collab with Falabella.
Influencer Prima Solar publicly challenged the campaign for lacking diversity, sparking a wide social media debate. A leaked audio of Ropero Paula's response went viral and led to further criticism over alleged misgendering of Prima Solar.
Paula Fernández launched her first women's fashion line with Falabella Retail, officially unveiled at Parque Arauco on November 20. The collection included pants, skirts, bodysuits, and tops, and was made available across Falabella's national store network and e-commerce platforms.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -246 -0.1% | +0 +0.0% | +0 +0.0% | -246 |
| Last 30 days | -1312 -0.3% | +0 +0.0% | +0 +0.0% | -1312 |
| Last 90 days | -3115 -0.8% | +0 +0.0% | +0 +0.0% | -3115 |
| Last 365 days | -3115 -0.8% | +0 +0.0% | +0 +0.0% | -3115 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| MAC Cosmetics Beauty / Cosmetics | Brand ambassador | 2024–Long-term | — | |
| Adidas Fashion / Sportswear | Sponsored content | 2024–Long-term | — | |
| Somma Vista Calán (Greystar) Real Estate | Sponsored content | 2025 | — |
Paula Folguin, known across platforms as @roperopaulaf, is a Chilean lifestyle and fashion creator based in Santiago, Chile. The 'ropero' (wardrobe) embedded in her handle signals her content's core: outfit curation, party-ready styling, and everyday look inspiration aimed at young Spanish-speaking women. Operating across Instagram and TikTok in her mid-twenties, she has grown a mid-tier following while sustaining engagement rates that sit well above category norms — a marker of genuine community investment rather than passive scrolling. Her content extends beyond clothing into brand events and entertainment access, including direct coverage of regional pop figures such as Tini Stoessel, which broadens her appeal beyond pure fashion.
Her audience is predominantly female and concentrates heavily in the 25–34 age bracket, with the large majority located in Chile — reflecting a strong domestic foundation before any meaningful pan-Latin American spillover into Argentina and Mexico. Partnership activity tells a coherent story: MAC Cosmetics and Adidas Training anchor her in beauty and activewear, both categories that complement a fashion-forward persona, while residential lifestyle brands signal that advertisers view her audience as aspirational young urban consumers. With above-average engagement and a tightly themed identity built around the 'ropero' concept, she is well positioned to scale brand collaborations across the broader Spanish-language fashion and beauty market.
roperopaulaf reaches an audience concentrated in Brazil primarily through Instagram, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Beauty / Cosmetics, Fashion / Sportswear, Real Estate, a clear signal of fit for brands in those categories. Demonstrated partners include MAC Cosmetics and Adidas. Engagement on Instagram runs around 7.7%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at @roperopaulaf's tier (Mid, 669K combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
In Spanish, ropero means wardrobe or closet, which directly reflects Paula's content focus on outfit curation, styling inspiration, and fashion picks. Her handle blends the word with her first name, branding herself as a destination for wardrobe ideas across Instagram and TikTok.
Yes — Paula links her personal Instagram account @paulafolguin directly in her @roperopaulaf bio, connecting her fashion-brand identity with her personal profile. The two accounts belong to the same creator based in Santiago, Chile.
Paula is based in Santiago, Chile, as she states in her Instagram bio. Her audience reflects this strongly, with the overwhelming majority of her followers located in Chile, making her one of the more notable fashion voices in the Chilean creator space.
Yes — Paula conducted an interview with Argentine pop star Tini Stoessel tied to Tini's FUTTTURA tour date in Chile. The post gave her audience an up-close look at one of Latin America's biggest music acts and showed Paula operating beyond pure fashion content into entertainment coverage.
Paula partnered with M·A·C Cosmetics on a campaign tagged #macxropero, which included receiving new product launches ahead of release and attending brand events. The collab signals her crossover appeal between fashion styling and the beauty category, making her attractive to cosmetics brands.
Paula has created sponsored content for Adidas Training, tagging #adidastraining in her posts. This partnership extends her core fashion-and-wardrobe positioning into the activewear and sports lifestyle space, broadening her brand portfolio beyond purely trend-driven fashion.
Paula posts outfit checks, everyday styling inspiration, and party and event looks, leaning into hashtags like #outfitideas, #partyoutfit, #outfitinspo, and her own recurring tag #roperoseason. Her content is aimed primarily at young women in Chile and Latin America looking for wearable, trend-aware fashion references.
Somma Vista Calan is a residential apartment development by Greystar in Chile, and Paula ran a multi-post sponsored campaign highlighting the property's lifestyle amenities and communal spaces. It is an example of her brand work extending beyond fashion into aspirational lifestyle and real estate categories.
Paula is in her mid-twenties, as noted in her TikTok bio. Her age puts her squarely inside her own core audience demographic, which skews heavily toward women aged 18–34, and likely contributes to how naturally her styling content resonates with that group.
Instagram is her primary platform, where she has built a larger following and where her engagement rate runs well above the category median — a strong signal that her audience there is genuinely active. She maintains a solid mid-tier presence on TikTok as well, giving brands reach across both short-form video and feed formats.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@roperopaulaf · Instagram
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