Malaysia
Robin Lim is a creator with a presence on YouTube (4,900,000 followers), Instagram (1,595,162 followers), based in Malaysia.
Total Followers +2.8%
6.6M
Across YouTube, Instagram
Primary Platform
YouTube
5M followers · 76% of audience
Engagement
6.1%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $19K–$45K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +40K +0.8% | +3K +0.2% | +0 +0.0% | +43K |
| Last 30 days | +135K +2.7% | +49K +3.0% | +0 +0.0% | +184K |
| Last 90 days | +263K +5.3% | +38K +2.4% | +0 +0.0% | +301K |
| Last 365 days | +263K +5.3% | +38K +2.4% | +0 +0.0% | +301K |
Daily follower snapshots from CreatorDB's longitudinal index.
Robin Lim is a creator with a presence on YouTube (4,900,000 followers), Instagram (1,595,162 followers), based in Malaysia. Their content sits in the comedy space. Their YouTube bio reads: "Butterfly Boy Work: robinlim39work@gmail.com". The full audience and engagement breakdown is below.
Robin Lim reaches an audience concentrated in Malaysia primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a comedy creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 6.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows comedy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Malaysia-focused brands in comedy and related categories, Robin Lim offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Robin Lim's tier (Mega, 6.6M combined followers, Malaysia). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Robin Lim uses Butterfly Boy as his official creative identity, branding his work under that name across his YouTube channel and business contacts. It functions as his artist alias within the Malaysian creator space, though he has not publicly detailed the personal meaning behind the nickname.
It is a sketch comedy format where Robin Lim plays out humorous scenarios suggesting that certain styles or behaviors are only considered attractive when a K-pop idol like Jungkook from BTS does them. The premise taps into a widely relatable feeling among fans and non-fans alike, which is part of why those videos travel well beyond his core Malaysian audience.
Felix refers to Lee Felix, a member of the global K-pop group Stray Kids. Robin Lim uses him alongside BTS's Jungkook as a comedic reference point in sketches about how audiences react differently to the same thing purely based on who is doing it.
Robin Lim has partnered with Walls Malaysia, the well-known Southeast Asian ice cream brand, including a campaign specifically spotlighting their Top Ten Xtra Hazelnut product. The sponsorship is promoted across his social platforms using dedicated campaign hashtags.
Yes, Robin Lim has worked with Skin1004, the Korean skincare brand popular in Malaysia for its sunscreen line. He promoted the product to his audience using campaign-specific hashtags, positioning him as a notable local voice for the brand's Malaysian outreach.
Robin Lim makes sketch comedy videos built around relatable everyday observations — things like fashion preferences, Malaysian food culture, K-pop fan behavior, and animal moments. His format is short and punchy, designed to deliver quick laughs from scenarios that young audiences instantly recognize.
Around two-thirds of Robin Lim's audience identifies as male, a notably high ratio for a lifestyle and pop culture comedy creator. His delivery style and the framing of his sketches — often from an everyman observer's perspective — appear to resonate especially strongly with young men, even when the subject matter revolves around fan culture or fashion.
Yes, Robin Lim has made sketch content around cats, including a video centered on how cats always find a way to get their revenge — a premise that lands instantly with anyone who owns one. Animal-based humor fits naturally into his broader style of observational comedy about everyday life.
Yes, Robin Lim has made content referencing beloved Malaysian and Southeast Asian foods including egg tarts, grounding his comedy in local culture his core audience immediately connects with. This blend of hyper-local references and broader pop culture humor is a key reason his engagement runs well above the category average.
Yes, Robin Lim is Malaysian and displays the Malaysian flag prominently in his Instagram bio. The majority of his audience is also based in Malaysia, making him one of the country's most-followed sketch comedy creators on YouTube.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@robinlim3939 · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.