United States
Robin Greenfield is a US-based activist, adventurer, and sustainable living advocate who has built his public profile through a series of radical,…
Total Followers +0.8%
906K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
483K followers · 53% of audience
Engagement
9.6%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $5.4K–$13K / IG post
Greenfield posted an Instagram Reel showing himself eating an invasive mustard plant in LA's Griffith Park despite a ban on foraging, arguing his 'Earth Code' supersedes laws he deems unethical. The clip ignited wide discussion about public land use and food sovereignty.
NPR affiliate IJPR featured Greenfield on his ongoing 'Year of Foraging' challenge, highlighting his 'Earth Code' philosophy and his 1 Million Community Fruit Trees Initiative alongside a West Coast speaking tour.
Local coverage of his multi-state West Coast tour stop, noting he carries a portable pantry of over 200 foraged species and is heading next to Oregon and Washington before the East Coast leg.
Charlotte's NPR station reported on Greenfield leading a 30-person foraging walk over 150 days into his grocery-store-free year, covering his low-carbon diet and roadkill harvesting practices.
The film documents a coastal walk from the Canadian border to LA's Griffith Park, culminating in a 90-day experiment in non-ownership where he lived on borrowed items.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +652 +0.2% | +0 +0.0% | +652 |
| Last 30 days | +0 +0.0% | +8K +2.1% | +0 +0.0% | +8K |
| Last 90 days | +6K +1.3% | +12K +3.5% | +0 +0.0% | +19K |
| Last 365 days | +6K +1.3% | +12K +3.5% | +0 +0.0% | +19K |
Daily follower snapshots from CreatorDB's longitudinal index.
Robin Greenfield is a US-based activist, adventurer, and sustainable living advocate who has built his public profile through a series of radical, real-world experiments in self-sufficiency and anti-consumerism. Over the course of his career he has biked across the United States, lived without money, subsisted entirely on food he foraged and grew himself for extended periods, and publicly surrendered most of his possessions — treating each undertaking as both a personal challenge and a broader social statement. These highly documented experiments gave him early momentum online and established the ethos that still defines his channel: that individual liberation from consumer culture is both possible and demonstrable. His YouTube channel, the cornerstone of a multi-platform presence, functions explicitly as an educational resource, walking audiences through foraging techniques, food growing, simple living, and land stewardship rather than simply showcasing a lifestyle for passive consumption.
Greenfield's audience profile is notably distinct within the sustainability and lifestyle space: it skews heavily male and trends older, with a substantial share of viewers aged 35 and above — a demographic that often engages more deliberately with values-driven content than younger trend-chasing audiences. His engagement rate runs well above the category median, reflecting a community that treats his channel as a reference point rather than entertainment, which is consistent with his framing of the channel as a 'resource.' The near-absence of conventional brand sponsorships is itself a positioning signal: Greenfield's credibility rests on visible rejection of corporate consumer culture, making traditional influencer partnerships a difficult fit. His long-term trajectory points toward deeper community-building and education — foraging schools, land stewardship coalitions, and mission-aligned partnerships with regenerative agriculture or land-access organizations — rather than mainstream brand integration.
Robin Greenfield reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a lifestyle creator they map naturally to brands targeting that space. Engagement on YouTube runs around 9.6%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Robin Greenfield's tier (Mid, 906K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Robin Greenfield's Year of Foraging is a self-imposed challenge to source all of his food exclusively through wild foraging rather than buying from stores or supermarkets. By the 200-day mark he was documenting detailed updates on YouTube, tracking what he had found, eaten, and learned entirely from the land.
Yes — Robin Greenfield publicly documented passing 200 days without buying food from a grocery store as part of his ongoing Year of Foraging challenge. He frames the experiment as a direct rejection of consumer food systems and proof that a person can eat by building a relationship with the wild plants around them.
Robin Greenfield posted a video openly titled "Foraging against the law in Griffith Park of Los Angeles," showing himself foraging in an area where it is restricted under city rules. He uses these experiences deliberately to spotlight laws that limit public access to wild food and to challenge what he sees as the criminalization of a basic human practice.
Robin Greenfield's "Mouthwash Tree" is the California Bay Laurel, a native tree whose leaves carry natural antimicrobial compounds he describes as useful for oral hygiene. He presents it as a real-world example of how a foraged plant can replace a conventional consumer product sitting in your bathroom cabinet.
The hashtag #growyourowntp refers to Robin Greenfield's advocacy for identifying and growing plants that can naturally replace commercial toilet paper, part of his wider project of substituting everyday industrial products with what the living world provides. It is one of the more provocative entry points he uses to introduce audiences to radical self-sufficiency.
Robin Greenfield has produced content specifically framed around the Midwest, focusing on plants he considers easy for beginners to identify and safely eat in that region. His teaching style emphasizes starting with species that are abundant and hard to mistake, making foraging feel accessible rather than dangerous or niche.
Thacker Pass is a site in Nevada at the center of a controversy over large-scale lithium mining on land that Indigenous communities consider sacred and ecologically significant. Robin Greenfield has used his platform under the hashtag #protectthackerpass to amplify opposition to the mine as part of his broader activism around native land rights and environmental justice.
Cold dipping — immersing in cold natural bodies of water — is a regular fixture in Robin Greenfield's content, tied to his philosophy of maintaining health and vitality through a direct relationship with the natural world rather than commercial wellness products. He shares these moments frequently under the hashtag #colddip as part of his daily simple-living practice.
For Robin Greenfield, rewilding means deliberately reclaiming a lived, practical relationship with the natural world — through foraging, growing food, and stepping away from industrial systems — rather than treating nature as something to visit on weekends. He uses the hashtag #rewildtogether to invite his audience to do this as a collective rather than an individual project.
Robin Greenfield is most active on YouTube, where he posts long-form foraging updates, sustainable living guides, and activism content to his largest audience. He also posts regularly on Instagram and TikTok, where shorter clips extend his reach to people newer to foraging and simple living.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@robin.greenfield · YouTube
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