United Kingdom
Rick Shiels is a PGA-qualified golf professional turned full-time content creator based in the north of England, whose YouTube channel has grown into one of the largest golf media properties in the world.
Total Followers -0.0%
4.5M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
3.1M followers · 69% of audience
Engagement
2.2%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $13K–$30K / IG post
His flagship channel crossed the 1-billion-view milestone — a first for any creator-led golf channel. Across the wider Rick Shiels Media network, total views exceed 1.1 billion with over 150 million hours of watch time.
The YouTube golf tournament, organised by Barstool Sports and Bob Does Sports, aired across October and November 2025 and generated over 25 million views online.
LIV Golf's first-ever official partnership with a content creator grants Shiels access to all 14 tour events for his Break 75 and 10 Shot Challenge series. The deal also includes $50,000 per year from LIV toward TotShots, Shiels's new golf programme for children aged 3–5.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | -86 -0.0% | +0 +0.0% | -86 |
| Last 90 days | +20K +0.7% | -2310 -0.3% | +0 +0.0% | +18K |
| Last 365 days | +20K +0.7% | -2310 -0.3% | +0 +0.0% | +18K |
Daily follower snapshots from CreatorDB's longitudinal index.
Rick Shiels is a PGA-qualified golf professional turned full-time content creator based in the north of England, whose YouTube channel has grown into one of the largest golf media properties in the world. Launched as an extension of his coaching career, the channel blends club and equipment reviews, swing lessons, course vlogs, and high-stakes personal challenges — most notably his recurring 'Break 75' series, in which Shiels attempts to shoot under a target score on courses ranging from local parkland tracks to high-profile American layouts. His willingness to put his game on the line publicly, including wagers like shaving his beard if he fails to break 80, gives the content a stakes-driven energy that separates it from purely instructional golf media.
His audience skews heavily male and spans an unusually wide age range, with strong representation from both younger golfers in their twenties and established players over 45 — a cross-generational reach that reflects the channel's mix of entertainment and practical instruction. A clothing partnership with Redvanly signals positioning in the premium golf-lifestyle segment, while the presence of caddie Billy Foster — a figure synonymous with elite tour golf — adds credibility that bridges recreational and professional audiences. With consistent multi-platform posting and an engaged following spread across the UK, US, and Australia, Shiels is well-positioned as a brand partner for equipment, apparel, and travel categories targeting serious amateur golfers globally.
Rick Shiels Golf reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a sport creator they map naturally to brands targeting that space. Engagement on YouTube runs around 2.2%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Rick Shiels Golf's tier (Macro, 4.5M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Rick Shiels is a qualified PGA professional, which is why his handle across platforms is @rickshielspga. That coaching pedigree separates him from most golf creators — his equipment reviews and on-course lessons carry technical weight that comes from hands-on professional teaching experience, not just playing the game recreationally.
Break 75 is one of Rick's signature YouTube formats where he attempts to shoot below 75 on a golf course, often under pressure or on a particularly demanding track. It's one of the most consistently used hashtags across his content and has grown into one of the most recognisable recurring series in golf YouTube.
Rick put his beard on the line in a video where he had to break 80 on a notoriously difficult American course or shave it off on camera. The stunt became one of his most-discussed videos, with fans tuning in specifically to find out whether the beard survived the round.
Rick Shiels promotes Red Vanly, a golf lifestyle apparel brand that he references directly in his Instagram bio. He wears the brand throughout his course vlogs and challenge videos, making it one of the most visible ongoing partnerships in his content.
Yes, Rick filmed a dedicated video playing a full round with the McLaren Golf Clubs, a luxury crossover between the motorsport brand and premium golf equipment. Equipment reviews are one of the most popular content pillars on his channel, and the McLaren video attracted extra attention for the unusual brand collaboration.
"Can I beat a tour pro from the same tees?" is a challenge Rick poses in his Instagram bio and has turned into a recurring content format on his YouTube channel. As a PGA professional himself, Rick is a genuinely strong player, which makes the matchups competitive rather than one-sided and gives the series real tension.
The Creator Golf Club is a community concept Rick promotes in his TikTok bio, inviting his followers to become part of his broader golf content world. It reflects his ongoing effort to build an engaged community of golfers across YouTube, TikTok, and Instagram rather than just accumulate passive viewers.
A significant portion of Rick's audience is based in the United States, which makes American course vlogs both a content choice and a strategic one. His US videos often revolve around specific challenges — playing a public course with a scratch or better golfer, or attempting a score target on a famously hard American track — rather than straightforward travel vlogs.
Rick Shiels is based in the United Kingdom, and his content regularly features courses across England and Northern Ireland. Despite his UK base, he travels frequently to the United States and Australia, which are his second and third largest audience markets.
Rick Shiels has grown to over three million subscribers on YouTube, placing him firmly among the largest golf-specific channels in the world. His content mix — equipment reviews, score challenges, course vlogs, and lessons — gives him broad appeal across beginner, intermediate, and serious golfers alike, which is unusually wide for a niche sports channel.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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