United Kingdom
Rick Shiels is a PGA-qualified golf professional from England who built one of the most substantial golf YouTube channels in the world by combining genuine…
Total Followers +0.2%
4.5M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
3.1M followers · 69% of audience
Engagement
2.1%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $13K–$30K / IG post
His flagship channel crossed the 1-billion-view mark, a first for any creator-led golf channel. Across the wider Rick Shiels Media network, total views exceed 1.1 billion with over 150 million hours watched.
The YouTube golf tournament, organised by Barstool Sports and Bob Does Sports, aired across October and November 2025 and generated over 25 million views online.
The agreement gives Shiels access to all 14 LIV Golf events to produce content, including his 'Break 75' course-play series. The partnership also includes a $50,000-per-year LIV commitment to TotShots, his new golf programme for children aged 3–5.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +10K +0.3% | +86 +0.0% | +0 +0.0% | +10K |
| Last 90 days | +30K +1.0% | -1027 -0.1% | +0 +0.0% | +29K |
| Last 365 days | +30K +1.0% | -1027 -0.1% | +0 +0.0% | +29K |
Daily follower snapshots from CreatorDB's longitudinal index.
Rick Shiels is a PGA-qualified golf professional from England who built one of the most substantial golf YouTube channels in the world by combining genuine teaching credentials with an accessible, entertainment-first presentation style. His content covers a wide range: equipment reviews (often among the first to put new clubs on camera), instructional breakdowns, course vlogs filmed at destinations ranging from UK links tracks to high-profile American layouts, and recurring challenge formats — most notably his 'Break 75' series, in which he sets a score target and plays it out in full. The channel's tagline, 'entertain and educate', accurately describes the tone: Shiels keeps the technical content grounded enough for mid-handicappers while the challenge and reaction formats give casual viewers a reason to keep watching. The hashtag use around Northern Ireland courses suggests he also draws on regional golf tourism content, broadening the appeal beyond pure instruction.
His audience skews heavily male and spreads across a notably wide age band, from younger golfers in their twenties through to players aged 45 and above — a demographic profile that mirrors golf's own generational breadth. Roughly a third of his viewership comes from the United States, which, combined with his UK base, gives him genuine transatlantic commercial value. His declared clothing partnership with Red Vanly positions him toward the modern, style-conscious golfer rather than the traditional country club market, and his own merchandise line ('RSMerch') points to meaningful community loyalty beyond passive viewership. Engagement running above the category median across YouTube and TikTok suggests an audience that actively participates rather than just scrolls past. As golf continues its post-pandemic growth — particularly among younger male consumers in the US and UK — Shiels sits in a strong position to attract equipment manufacturers, golf travel operators, and lifestyle apparel brands looking for a credible, high-reach entry point into that expanding audience.
Rick Shiels Golf reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a sport creator they map naturally to brands targeting that space. Engagement on YouTube runs around 2.1%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Rick Shiels Golf's tier (Macro, 4.5M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
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Yes, Rick Shiels is a qualified PGA professional, which is why his handle across platforms is @rickshielspga. That coaching pedigree separates him from most golf creators — his equipment reviews and on-course lessons carry technical weight that comes from hands-on professional teaching experience, not just playing the game recreationally.
Break 75 is one of Rick's signature YouTube formats where he attempts to shoot below 75 on a golf course, often under pressure or on a particularly demanding track. It's one of the most consistently used hashtags across his content and has grown into one of the most recognisable recurring series in golf YouTube.
Rick put his beard on the line in a video where he had to break 80 on a notoriously difficult American course or shave it off on camera. The stunt became one of his most-discussed videos, with fans tuning in specifically to find out whether the beard survived the round.
Rick Shiels promotes Red Vanly, a golf lifestyle apparel brand that he references directly in his Instagram bio. He wears the brand throughout his course vlogs and challenge videos, making it one of the most visible ongoing partnerships in his content.
Yes, Rick filmed a dedicated video playing a full round with the McLaren Golf Clubs, a luxury crossover between the motorsport brand and premium golf equipment. Equipment reviews are one of the most popular content pillars on his channel, and the McLaren video attracted extra attention for the unusual brand collaboration.
"Can I beat a tour pro from the same tees?" is a challenge Rick poses in his Instagram bio and has turned into a recurring content format on his YouTube channel. As a PGA professional himself, Rick is a genuinely strong player, which makes the matchups competitive rather than one-sided and gives the series real tension.
The Creator Golf Club is a community concept Rick promotes in his TikTok bio, inviting his followers to become part of his broader golf content world. It reflects his ongoing effort to build an engaged community of golfers across YouTube, TikTok, and Instagram rather than just accumulate passive viewers.
A significant portion of Rick's audience is based in the United States, which makes American course vlogs both a content choice and a strategic one. His US videos often revolve around specific challenges — playing a public course with a scratch or better golfer, or attempting a score target on a famously hard American track — rather than straightforward travel vlogs.
Rick Shiels is based in the United Kingdom, and his content regularly features courses across England and Northern Ireland. Despite his UK base, he travels frequently to the United States and Australia, which are his second and third largest audience markets.
Rick Shiels has grown to over three million subscribers on YouTube, placing him firmly among the largest golf-specific channels in the world. His content mix — equipment reviews, score challenges, course vlogs, and lessons — gives him broad appeal across beginner, intermediate, and serious golfers alike, which is unusually wide for a niche sports channel.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@rickshielspga · YouTube
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