Brazil
Alexandre is a Brazil-based creator known online as Restore.Diy, specializing in the restoration and hyper-realistic customization of diecast scale models — miniature replicas of classic American muscle cars, trucks, and vintage vehicles.
Total Followers +0.9%
2.9M
Across Instagram, YouTube, TikTok
Primary Platform
1.1M followers · 37% of audience
Engagement
4.6%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $13K–$30K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +1K +0.1% | +0 +0.0% | +734 +0.1% | +2K |
| Last 30 days | +2K +0.2% | +20K +1.9% | +4K +0.5% | +26K |
| Last 90 days | +4K +0.4% | +31K +2.9% | +7K +0.9% | +41K |
| Last 365 days | +4K +0.4% | +31K +2.9% | +7K +0.9% | +41K |
Daily follower snapshots from CreatorDB's longitudinal index.
Alexandre is a Brazil-based creator known online as Restore.Diy, specializing in the restoration and hyper-realistic customization of diecast scale models — miniature replicas of classic American muscle cars, trucks, and vintage vehicles. Operating across Instagram, YouTube, and TikTok, he has built a multi-million follower presence by documenting the painstaking process of transforming worn or stock miniatures into detailed showpieces: think a 1967 Chevrolet Impala or a 1969 Dodge Super Bee rebuilt down to weathered paint, rust simulation, and period-accurate detailing. His YouTube bio frames his passion clearly — a love for old cars and objects built to last — and his content reflects a craftsmanship-first approach that turns slow, methodical restoration work into highly watchable short and long-form video.
Despite being based in Brazil, Alexandre's audience skews heavily toward English-speaking markets, with the United States representing his largest viewer bloc, followed by Canada and the United Kingdom — a distribution that reflects the global appetite for classic American car culture and scale modeling. His audience is overwhelmingly male and concentrated in the 25–44 age range, a demographic with real disposable income and a collector mindset. Engagement runs well above category norms, signaling a community that is active rather than passive. He has monetized this trust directly through a paid diecast customization course, reducing dependence on brand deals and positioning him as an educator within the hobby space. As the miniature restoration niche continues to grow on short-form platforms, his cross-platform footprint and owned product give him a durable foundation that brand partners in automotive, hobby, and tool categories would find well-aligned.
Restore.Diy reaches an audience concentrated in Brazil primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a diy creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 4.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows diy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in diy and related categories, Restore.Diy offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Restore.Diy's tier (Macro, 2.9M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Restore.Diy's real name is Alexandre, as shared in his YouTube channel bio. He also runs a linked Instagram account under the handle @alex.restorediy, which is where he points followers from his main page.
Restore.Diy works on miniature diecast model cars, not full-size vehicles. His signature process involves taking small-scale models — often of classic American muscle cars and trucks — and transforming them into hyper-realistic replicas using modern painting and detailing techniques.
Alexandre sells a dedicated Diecast Customization Course that teaches his restoration and detailing methods, which he promotes directly in his Instagram bio. It is aimed at hobbyists who want to learn how to turn off-the-shelf miniatures into realistic-looking models using the same techniques he demonstrates in his videos.
Some of his most-watched builds include a 1967 Chevrolet Impala, a 1983 GMC Vandura, a classic Ford F-150, a 1969 Dodge Coronet Super Bee, and a VW T1 Pickup — all done in miniature diecast scale. His content leans heavily into American muscle, Mopar, Ford, and GMC models, with JDM builds also appearing regularly.
In that video, Alexandre takes a heavily weathered and neglected 1969 Dodge Coronet Super Bee diecast and walks through a full restoration, from stripping and sanding to repainting and detailing. The "abandoned" framing is part of his storytelling style — presenting the model as if it were a real neglected barn find before bringing it back to showroom condition.
Beyond diecast cars, Alexandre also restores rusty tools, pressure guns, axes, lighters, and antiques, as described in his YouTube bio. The car content dominates his social channels, but his YouTube library covers a wider range of restoration subjects.
His content is almost entirely visual — satisfying before-and-after transformations with very little spoken dialogue — which means the language barrier essentially disappears. The United States makes up the largest share of his audience, drawn in by a shared passion for classic American cars like Ford, Dodge, Pontiac, and GMC that he frequently features.
Alexandre uses modern painting, weathering, and detailing techniques borrowed from professional scale modelling and automotive finishing — things like panel shading, rust simulation, and clear-coat layering. His YouTube bio specifically notes that he focuses on applying these modern methods to miniatures to achieve a lifelike result.
Yes — Restore.Diy has built an audience of over one million subscribers on YouTube, where he posts longer-form restoration videos. His YouTube channel has been growing faster month-over-month than his Instagram, making it an increasingly important platform for him alongside his Reel-focused Instagram presence.
Restore.Diy is based in Brazil, though the majority of his audience is in the United States, followed by Canada, the United Kingdom, and Kenya. His cross-border appeal comes from the universally satisfying nature of restoration content, which transcends language and geography.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@restore.diy · Instagram
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