Remezcla is a New York-based digital media brand built around Latinx and Latin American culture, operating at the intersection of music, film, sports, and lifestyle.
Total Followers +18.2%
454K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
33K followers · 7% of audience
Engagement
2.8%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $5.5K–$13K / IG post
The platform launched on Apple TV, Fire TV, and Google Play with 10,000+ hours of programming, including exclusive film premieres and creator-driven content. Adweek noted FIFA 2026 World Cup programming is already in development.
Remezcla Studios transformed a Las Vegas resort into a creative content studio and artist getaway during Latin GRAMMYs Week, featuring live recording sessions and artist collaborations with the historic salsa label.
The renewed deal gives Remezcla continued access to NFL tentpole events like the Super Bowl and Draft. The partnership also previously produced 'Orgullo de Los Mina,' an original documentary that earned an Emmy nomination.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +2K +0.5% | +0 +0.0% | +2K |
| Last 30 days | +0 +0.0% | +82K +22.4% | +103 +0.2% | +83K |
| Last 90 days | +200 +0.6% | +115K +31.2% | +1K +2.2% | +116K |
| Last 365 days | +200 +0.6% | +115K +31.2% | +1K +2.2% | +116K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| vitaminwater Sponsorship | Sponsored content | Aug 2026 | — | |
| Neutrogena Sponsorship | Sponsored content | YouTube | May 2025 | — |
| Adidas Sportswear / Soccer | Sponsored content | 2025–2026 | — |
Remezcla is a New York-based digital media brand built around Latinx and Latin American culture, operating at the intersection of music, film, sports, and lifestyle. The name — Spanish for 'remix' — signals its editorial approach: taking Latin cultural production seriously while filtering it through a bilingual, U.S.-raised lens. The outlet made its name as a go-to editorial source for Latin music coverage, championing emerging and underground artists before they crossed into mainstream visibility, and it has since expanded into video features, studio sessions, and culture commentary delivered natively across social platforms. Recent content spanning a Fuerza Regida street session in New York, a breakdown of Bridgerton as modern telenovela, and DJ and music producer spotlights reflects a brand that moves fluidly between prestige media and community-rooted storytelling.
Remezcla's audience skews young and predominantly female, with the 18–34 cohort forming the core — a demographic particularly valuable in Latin music and entertainment marketing. Its engagement rates across Instagram and TikTok sit notably above category norms, suggesting an audience that actively participates rather than passively scrolls. Sponsored partnerships with vitaminwater and Neutrogena indicate that consumer lifestyle and beauty brands see Remezcla as a credible pipeline to bilingual, culturally engaged U.S. Latinx consumers. As Latin music continues to command outsized global streaming share and as brands intensify their pursuit of authentic multicultural marketing channels, Remezcla's editorial credibility and multi-platform footprint position it as a durable media partner rather than a one-off influencer placement.
Remezcla reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Sportswear / Soccer, a clear signal of fit for brands in those categories. Demonstrated partners include vitaminwater and Neutrogena. Engagement on YouTube runs around 2.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows entertainment content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in Sportswear / Soccer and related categories, Remezcla offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Remezcla's tier (Mid, 454K combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Remezcla is the Spanish word for "remix," a direct reflection of the outlet's identity as a platform that blends and reinterprets Latin culture across music, film, sports, and food. The name captures the cross-cultural mixing that defines the Latine experience in the United States, where Spanish and English, old traditions and new influences, constantly collide.
Remezcla Studios is the production arm of Remezcla that creates original video content spotlighting Latin artists and cultural moments. Projects have included behind-the-scenes captures of artists like Ligas Mayores making music, giving audiences an intimate look at the creative process of emerging Latin acts rather than just polished press coverage.
Yes, Remezcla featured content from actress Melissa Barrera's conversation with Latino USA about her experience being blacklisted in Hollywood after she was dropped from the Scream franchise in late 2023. Remezcla highlighted her story as part of its broader coverage of Latine voices navigating — and pushing back against — the entertainment industry's power structures.
Remezcla has explored how Bridgerton echoes the dramatic romance, intense family dynamics, and emotional storytelling that define telenovelas — a format deeply familiar to Latin audiences. Their coverage, including the fan-favorite Benophie storyline, frames the show through a cultural lens that resonates with viewers raised on Spanish-language soap operas.
Yes, Remezcla has covered Fuerza Regida, including a standout moment where the regional Mexican band brought out 50 Cent and Bobby Shmurda during a New York appearance. That kind of unexpected genre collision — corridos tumbados meeting East Coast hip-hop — is exactly the cross-cultural moment Remezcla exists to document.
Soccer is a consistent part of Remezcla's content mix, covering the intersection of Latin identity, community, and the game itself. They have posted content tied to the Adidas Fútbol Society program, reflecting how Latin soccer culture extends well beyond the pitch into fashion, music, and neighborhood identity.
Yes, alongside covering major acts, Remezcla regularly highlights music producers, DJs, and behind-the-scenes creators shaping Latin sounds. Content tagged under themes like #djjourney and #musicproducer signals a genuine editorial interest in the craftspeople driving the scene, not only the celebrities in the spotlight.
Remezcla has partnered with brands including vitaminwater and Neutrogena for sponsored content across Instagram and YouTube. The vitaminwater collaboration included a series with artist Don RIMX exploring community and his project El Chamán — the kind of story-driven sponsorship that fits naturally within Remezcla's cultural voice.
Remezcla publishes primarily in English but weaves in Spanish words, phrases, and cultural references throughout — mirroring how bilingual Latine audiences actually speak and think. Their own tagline, "música, sports, y cultura," is a perfect example of the Spanglish register they have made their editorial signature.
Remezcla is based in New York City, positioning it at the center of U.S. Latin media, music, and cultural conversation. The outlet was built to amplify Latine voices and stories that often went uncovered by both mainstream English-language outlets and traditional Spanish-language media.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@remezcla · YouTube
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