United States
R'Bonney Nola Gabriel is a Filipino-American model, sustainable fashion designer, and television host best known for winning Miss Universe 2022 — becoming…
Total Followers -0.5%
1.7M
Across Instagram, YouTube, TikTok
Primary Platform
1.2M followers · 68% of audience
Engagement
1.9%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $14K–$33K / IG post
She is one of 22 designers competing in what is billed as the largest contestant lineup in the show's history, judged by Heidi Klum, Law Roach, and Nina Garcia with Christian Siriano as mentor.
She served as a commentary host for the November 21 pageant at Impact Challenger Hall in Thailand, drawing viral attention for switching between English, Tagalog, Spanish, and Thai on stage.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | -2005 -0.2% | +0 +0.0% | +0 +0.0% | -2005 |
| Last 30 days | -8138 -0.7% | +305 +0.4% | +0 +0.0% | -7833 |
| Last 90 days | -26418 -2.2% | +503 +0.6% | +0 +0.0% | -25915 |
| Last 365 days | -26418 -2.2% | +503 +0.6% | +0 +0.0% | -25915 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| R'Bonney Nola Design Sustainable Fashion | Founder / owned brand | Long-term | — | |
| Sports Illustrated Swimsuit Media / Publishing | Sponsored content | 2023 | — | |
| Roadway Moving Moving & Relocation | Sponsored content | 2024–2025 | — |
R'Bonney Nola Gabriel is a Filipino-American model, sustainable fashion designer, and television host best known for winning Miss Universe 2022 — becoming the first Filipino-American to claim the title. Based in Los Angeles after years in Houston, she built her public profile well before her pageant win through her eco-conscious clothing label, @rbonneynola_design, which centers upcycled and sustainably sourced materials. That design ethos was a defining part of her Miss Universe narrative, as she famously tailored garments from secondhand finds — including a piece sourced from a Salvation Army — for high-profile appearances. She also has a reality television credit through Project Runway, which reinforced her credibility as a working designer rather than simply a titleholder. Her content spans lifestyle vlogs, fashion styling, AAPI cultural advocacy, and behind-the-scenes glimpses of her hosting work, giving her feed a mix of aspiration and accessibility.
Her audience skews heavily female and falls predominantly in the 18–34 age range, a demographic well-aligned with both sustainable fashion and pageant culture. The strong Filipino-American community presence in her comments — amplified by consistent AAPI Heritage Month content and Filipino-language touchpoints — gives her cross-cultural reach that extends beyond typical model accounts. Brand partnerships have included Levi's, nodding to her denim-and-upcycling aesthetic, and logistics brand Roadway Moving tracked her relocation from Houston to Los Angeles, an unusually personal sponsor integration. Represented by United Talent Agency, she is positioned at the intersection of fashion, cultural identity, and social impact — a combination that makes her a natural fit for sustainability-focused lifestyle brands, AAPI-targeted campaigns, and fashion houses looking for a spokesperson with both editorial credibility and a genuine design practice.
R’Bonney Nola reaches an audience concentrated in United States primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Sustainable Fashion, Media / Publishing, Moving & Relocation, a clear signal of fit for brands in those categories. Demonstrated partners include R'Bonney Nola Design and Sports Illustrated Swimsuit. Engagement on Instagram runs around 1.9%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at R’Bonney Nola's tier (Macro, 1.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Yes — R'Bonney Gabriel Nola is her full name. She competed in Miss USA and Miss Universe under the name R'Bonney Gabriel, which is how most pageant coverage identifies her. Online she goes by 'Nola' in her social handle and clothing brand, so both names refer to the same person.
R'Bonney Nola won the Miss Universe 2022 title representing the United States. She was already an active sustainable fashion designer and sewing instructor before the pageant, making her one of the more distinctively credentialed winners in recent memory.
Her eco-friendly clothing line is called R'Bonney Nola Design, found on Instagram at @rbonneynola_design. The brand is built around recycled and sustainably sourced materials, a commitment that predates her Miss Universe win and remains central to her public identity.
Yes — R'Bonney Nola is Filipino American and openly celebrates that heritage across her platforms. She regularly posts about Filipino culture and language during AAPI Heritage Month and uses hashtags like #FilipinoPride and #AAPI to connect with that community.
Yes — she documented sourcing a dress from Salvation Army and tailoring it herself before wearing it to the Sports Illustrated red carpet. The moment became a signature example of her sustainable fashion ethos: that striking looks don't require new, resource-intensive garments.
R'Bonney Gabriel appeared on Project Runway, which helped establish her as a working fashion designer well before her Miss Universe title brought wider attention. She references the show in her content, and the appearance is a key part of the design career backstory she built before competing on the world stage.
She is widely recognized for wearing her own designs during Miss Universe 2022, which was a notable talking point at the time. As both a trained designer and a Project Runway alum, creating her own competition looks fit naturally with the sustainable, self-made brand she had already built.
Yes — she documented the Houston-to-LA move in a post with her moving sponsor @roadwaymoving. The relocation reflects the expansion of her career as a model, designer, and host into larger West Coast entertainment and fashion markets.
She has tagged Levi's and Levi's Denim in her content, pointing to a brand partnership or collaboration. Pairing a heritage denim label with her thrift-and-tailor aesthetic tracks closely with the sustainable fashion angle she consistently promotes.
R'Bonney Nola has over 1.7 million combined followers across Instagram, TikTok, and YouTube, with Instagram as her dominant channel by a wide margin. Her engagement runs above the category median for models, placing her solidly in the Macro influencer tier.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@rbonneynola · Instagram
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