United States
Rachel-Parcell is a creator with a presence on Instagram (183,424 followers), based in United States.
Total Followers -0.2%
183K
Across Instagram
Primary Platform
YouTube
183K followers · 100% of audience
Engagement
0.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3.7K–$9.2K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 183,424 | -330 | 0.1% | — | 1 years ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -330 -0.2% | +0 +0.0% | +0 +0.0% | -330 |
| Last 90 days | -2293 -1.3% | +0 +0.0% | +0 +0.0% | -2293 |
| Last 365 days | -2293 -1.3% | +0 +0.0% | +0 +0.0% | -2293 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Rachel Parcell (clothing label) Fashion / Apparel | Founder / owned brand | 2018–Long-term | — | |
| Nordstrom Retail / Fashion | Long-term partnership | 2018–Long-term | — | |
| 260 Sample Sale Retail / Fashion | Sponsored content | 2025–2026 | — |
Rachel-Parcell is a creator with a presence on Instagram (183,424 followers), based in United States. Their content sits in the fashion & lifestyle space. Their YouTube bio reads: "Founded by @rachparcell". The full audience and engagement breakdown is below.
Rachel Parcell operates as a founder-creator hybrid in the women's fashion and lifestyle space, with her Instagram presence functioning primarily as a brand channel for her eponymous clothing label rather than a traditional influencer feed. This positioning makes her a natural fit for DTC fashion brands, boutique retail partners, and lifestyle-adjacent categories such as beauty and home décor targeting style-conscious women. The audience is US-concentrated, which supports domestic fashion and e-commerce activations. However, the engagement rate sits well below the category median and the account has been dormant for approximately a year as of mid-2026, signaling reduced organic reach and a likely decline in active community interaction—both meaningful risk factors for prospective sponsors. Content cadence is sporadic and brand-centric, with recent posts centered on sample sales and styled looks for the Rachel Parcell label. The documented RPx260 collaboration—a fashion sample-sale partnership—illustrates the type of retail and co-branded deal she has pursued. Brands should weigh her founder credibility and niche fashion authority against the suppressed engagement metrics and posting inactivity before committing budget to an activation.
Benchmark estimates for a creator at Rachel-Parcell's tier (Mid, 183K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Pink Peonies is the fashion and lifestyle blog Rachel Parcell created, which established her as a prominent voice in feminine style long before she launched her clothing brand. The blog built a devoted audience around her romantic aesthetic and personal storytelling, and it laid the foundation for everything the Rachel Parcell label became.
The RPx260 Sample Sale is a periodic sale event run by the Rachel Parcell brand, giving shoppers access to past-season pieces and samples at discounted prices. It has become one of the most anticipated events among brand followers, with fan-favorite styles like the V-neck Shift Dress moving quickly while supplies last.
Yes, Rachel Parcell is openly a member of The Church of Jesus Christ of Latter-day Saints, and her faith has been a consistent, well-known part of her public identity throughout her blogging and brand-building career. Her family-centered lifestyle and modest-leaning aesthetic are widely seen as a reflection of those values.
Rachel Parcell is married to Drew Parcell, and the couple is based in Utah. Their family life has been a visible thread through Rachel's personal social media presence, which she keeps separate from the brand's official account.
@rachelparcell is the official Instagram account for the Rachel Parcell clothing brand, centered on new arrivals, styling content, and sale announcements. @rachparcell is Rachel's personal account, where she shares her own lifestyle and individual voice separate from the label.
The Rachel Parcell brand is known for feminine, polished everyday pieces — think shift dresses, monochrome sets, and clean silhouettes with a romantic sensibility. The aesthetic is designed to feel elevated without being overdressed, fitting everything from a casual Monday to a more intentional occasion.
The V-neck Shift Dress is a signature style in the Rachel Parcell collection and one of the pieces most frequently highlighted in the brand's styling content. It captures the label's core look — clean lines, feminine fit, and versatility — and has appeared as a featured item in sample sale promotions.
Rachel Parcell is based in Utah, which has been home to both her blogging career and her clothing brand. Utah's close-knit LDS influencer and blogger community was an important part of her early rise as a fashion content creator.
Yes, Rachel Parcell built her name and audience through the Pink Peonies blog before ever launching a label. That blogging career gave her a clear aesthetic identity and a loyal following that carried over when she eventually founded the Rachel Parcell clothing brand.
Yes, YouTube is listed as Rachel Parcell's primary platform, where she has shared lifestyle and fashion-focused content over the years. Her YouTube presence complements the brand's Instagram activity, offering a longer-form look at her style and personal life.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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