India
Pureeconomics is the content brand of Keshav Bedi, an India-based economics commentator whose YouTube channel serves as his primary platform, with a sizable and fast-growing Instagram presence built around the same content.
Total Followers +23.2%
322K
Across Instagram
Primary Platform
YouTube
322K followers · 100% of audience
Engagement
4.9%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.8K–$11K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 322,318 | +75K | 4.9% | 4.9 | 3 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +7K +2.2% | +0 +0.0% | +0 +0.0% | +7K |
| Last 30 days | +75K +23.2% | +0 +0.0% | +0 +0.0% | +75K |
| Last 90 days | +127K +39.5% | +0 +0.0% | +0 +0.0% | +127K |
| Last 365 days | +127K +39.5% | +0 +0.0% | +0 +0.0% | +127K |
Daily follower snapshots from CreatorDB's longitudinal index.
Pureeconomics is the content brand of Keshav Bedi, an India-based economics commentator whose YouTube channel serves as his primary platform, with a sizable and fast-growing Instagram presence built around the same content. Bedi's work sits at the intersection of political economy, economic history, and public debate — breaking down topics like taxation, subsidies, wealth inequality, and the economic legacy of British India for a general audience. His format leans heavily into direct engagement with other creators and commentators, responding to arguments made by figures like Nakul Dhull and calling out what he frames as economic misinformation circulating in India's creator ecosystem. This debate-style approach, combined with accessible Hindi-language framing of complex policy questions, gives his content a combative but educational tone.
Bedi's audience skews young — with the 18–34 bracket forming a clear majority — and is anchored in India, with a meaningful secondary audience among the Indian diaspora in the United States, United Kingdom, and Canada. His engagement rate runs well above the category median, a signal that his audience treats the content as genuinely argumentative rather than passive viewing. No major brand partnerships are visible in the current data, which is consistent with the politically charged nature of the content; monetization appears to center on direct audience products, including one-on-one consultations and YouTube channel offerings listed in his bio. As Indian-language economics commentary continues to grow as a distinct creator category, Bedi's positioning as a debunker and counter-voice gives him a defensible niche, though brand partnership potential would likely be constrained to fintech, edtech, or policy-adjacent categories comfortable with opinionated content.
Pureeconomics reaches an audience concentrated in India primarily through YouTube, and is best activated via Instagram Reels and Stories. As an education creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 4.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For India-focused brands in education and related categories, Pureeconomics offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Pureeconomics's tier (Mid, 322K combined followers, India). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The person behind Pureeconomics is Keshav Bedi, an Indian economics educator and commentator. He runs @pureeconomics as his main content brand and also operates a secondary account under @KeshavUvach for content outside his economics niche.
Nakul Dhull is a popular Indian creator whose takes on taxation, Indian history, and governance Keshav Bedi regularly challenges with counter-arguments. Their ongoing back-and-forth — covering topics like what citizens actually get in return for taxes and the real economic history of British India — has become one of Pureeconomics's most recognizable content formats.
@KeshavUvach is Keshav Bedi's secondary Instagram account, described in the Pureeconomics bio as the place for 'other stuff.' The main @pureeconomics account stays focused on economics education, political commentary, and Indian history, while KeshavUvach holds content that falls outside that lane.
Keshav Bedi posted a direct response to @professorofhow, describing their argument against freebies or 'revadi' as a senseless rant. His rebuttal is consistent with his broader content position — that public welfare spending is routinely mischaracterized as waste by commentators who overlook its economic rationale.
Keshav Bedi argues the opposite: that the popular framing of farmers 'living off subsidies' gets the economics backwards. His position is that agricultural subsidies in India primarily flow through to consumers in the form of lower food prices, not to farmers themselves.
Keshav Bedi has produced content walking through what he frames as the accurate economic history of British India, explicitly positioning it as a correction to misinformed takes from creators like Nakul Dhull and Harshit. His approach leans on historical context to argue that colonial-era policies caused structural economic damage that mainstream commentary tends to understate.
In his content, Keshav Bedi argues that wealth concentration among India's richest citizens is a more significant driver of economic inequality than welfare spending aimed at lower-income groups. This directly challenges the narrative that subsidies and social spending are India's primary fiscal problem, flipping the blame toward the top of the income distribution instead.
Yes — Keshav Bedi has posted content specifically addressing the question of what citizens receive in return for taxes, framing it as a rebuttal to claims that public services are poor value. His overall content stance consistently defends the economic case for public spending and welfare, challenging creators who argue the opposite.
Yes, Keshav Bedi offers 1:1 calls, which are listed in the Pureeconomics bio link alongside his YouTube products. This puts him among a small group of Indian economics educators who provide direct paid access in addition to their free commentary content.
Keshav Bedi describes YouTube as his primary platform, and his bio link points to YouTube content and related products. His Instagram presence is nonetheless substantial — with engagement running well above the category average — making it an active second home for debates, commentary clips, and audience interaction.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@pureeconomics · YouTube
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