United States
PrestonPlayz is the primary handle of Preston Arsement, a Texas-based gaming creator who built one of YouTube's largest Minecraft audiences through high-energy challenge videos, mod showcases, and comedy-driven gameplay.
Total Followers +0.0%
30.5M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
17.5M followers · 57% of audience
Engagement
4.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $25K–$59K / IG post
Variety reported that Preston Arsement partnered with LA-based digital agency Studio71 to handle advertising sales across his six-channel TBNR portfolio, unlocking premium brand activations at scale.
The deal covers plush, role-play items, and mystery merch boxes set to hit major global retailers in spring 2026, marking Preston's first major physical toy line.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +3K +0.1% | +0 +0.0% | +3K |
| Last 30 days | +0 +0.0% | +3K +0.1% | +0 +0.0% | +3K |
| Last 90 days | +203K +1.2% | -46564 -2.2% | +0 +0.0% | +156K |
| Last 365 days | +203K +1.2% | -46564 -2.2% | +0 +0.0% | +156K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Zenni Optical Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Cash App Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Moose Toys Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| Epic Games Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
PrestonPlayz is the primary handle of Preston Arsement, a Texas-based gaming creator who built one of YouTube's largest Minecraft audiences through high-energy challenge videos, mod showcases, and comedy-driven gameplay. He launched his channel in the early 2010s under the TBNR (The Best Never Rest) brand umbrella and scaled rapidly by leaning into a family-friendly, faith-forward persona that set him apart from the edgier corners of gaming content. His signature format — absurdist hypotheticals like body swaps, block-based weapon crafting, or Toy Story crossovers — keeps the content accessible to younger viewers while still pulling meaningful engagement from the college-aged demo that now makes up his largest audience segment. Married to fellow creator Brianna Arsement, the two occasionally cross-promote, reinforcing a wholesome, couples-in-content lane that has become a durable brand asset.
Arsement's audience skews heavily male and is geographically concentrated in English-speaking markets, with the United States accounting for the clear majority of viewership — a clean signal for domestic brand partners. His sponsor mix reflects both his gaming roots and a broader lifestyle reach: Epic Games integrations sit alongside Cash App and Zenni Optical deals, suggesting advertisers view his channel as a pipeline to a young, digitally native consumer rather than a narrowly gamer-only one. Engagement rates running well above category median on both YouTube and TikTok indicate an unusually loyal core audience for a creator at this follower scale. As Minecraft continues its long-tail cultural relevance and Fortnite cycling back into his content mix, Arsement is positioned to remain a top-tier option for brands targeting the Gen Z and younger Millennial crossover, particularly those seeking faith-neutral, family-appropriate placements with proven performance.
PrestonPlayz reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a gaming creator they map naturally to brands targeting that space. Demonstrated partners include Zenni Optical and Cash App. Engagement on YouTube runs around 4.6%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at PrestonPlayz's tier (Mega, 30.5M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
PrestonPlayz's real name is Preston Arsement. He has always gone by his first name across platforms, with the "Playz" suffix becoming part of his signature channel identity over the years.
PrestonPlayz is married to Brianna Arsement, a fellow YouTuber who goes by the handle @brianna_. Preston tags her directly in his Instagram bio, and the two regularly collaborate and appear in each other's content.
TBNR stands for "The Best Never Rest," which is the name behind Preston's creator business and partnership operations — his official sponsorship inquiries route through tbnr.work. It reflects the hustle-oriented work ethic he has woven into his overall brand identity.
Yes, Preston is openly Christian and makes his faith a visible part of his public identity. His Instagram bio includes a cross emoji and the phrase "Jesus is King," and his YouTube channel description talks about being "fueled by fun, family, and faith."
Yes, PrestonPlayz has done sponsored content with Epic Games, the studio behind Fortnite, as recently as late 2025. Fortnite appears regularly in his hashtags alongside his dominant Minecraft content, making Epic Games a natural brand fit.
PrestonPlayz specializes in creative Minecraft challenge and mod videos — think "Can I Make Guns From Every Block in Minecraft" or "Minecraft But You Can Fuse Items." The format leans heavily on funny, high-concept scenarios designed to feel fresh for longtime Minecraft fans.
Yes, Preston operates multiple YouTube channels beyond PrestonPlayz, each targeting different content styles and audience segments. His flagship PrestonPlayz channel is his largest, sitting well above 17 million subscribers.
His TikTok bio reads "unc preston same guy, new haircut" — the "unc" (short for uncle) is a self-aware, community-facing nickname that signals a more casual, relatable persona than his polished main-channel branding. It's a wink to longtime fans who have watched him grow up on YouTube.
Recent confirmed sponsorships include Zenni Optical, Moose Toys, and Epic Games, spanning YouTube integrations across 2025 and into 2026. The mix of eyewear, toys, and gaming reflects his family-friendly, gaming-focused audience.
PrestonPlayz is from the United States and is based in Texas. More than 70 percent of his audience is also in the U.S., making him one of the most domestically concentrated Mega-tier gaming creators on YouTube.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@prestonplayz · YouTube
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