United States
PrestonPlayz is the online identity of Preston Arsement, a Texas-based gaming creator who built one of YouTube's largest Minecraft-focused audiences over…
Total Followers +0.3%
30.5M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
17.5M followers · 57% of audience
Engagement
4.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $25K–$59K / IG post
Studio71 will package and sell advertising across Preston's six-channel TBNR network, unlocking premium brand deals and activations for a creator operation that claims 90M+ cross-platform followers.
The exclusive deal covers plush toys, roleplay items, and blind-box collectibles slated to hit major retailers in spring 2026, following Bonkers' earlier creator-brand deals with Ryan's World and LankyBox.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -209 -0.0% | +0 +0.0% | -209 |
| Last 30 days | +100K +0.6% | -2932 -0.1% | +0 +0.0% | +97K |
| Last 90 days | +203K +1.2% | -47126 -2.3% | +0 +0.0% | +156K |
| Last 365 days | +203K +1.2% | -47126 -2.3% | +0 +0.0% | +156K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Zenni Optical Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Moose Toys Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| Epic Games Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| G FUEL Energy Drinks / Gaming Nutrition | Brand ambassador | YouTube | Long-term | — |
| OnePlus Consumer Electronics | Sponsored content | YouTube | 2022–2023 | — |
| Google Play Tech / Gaming | Sponsored content | YouTube | 2023–2024 | — |
PrestonPlayz is the online identity of Preston Arsement, a Texas-based gaming creator who built one of YouTube's largest Minecraft-focused audiences over more than a decade of consistent output. Arsement launched his channel in the early 2010s under the TBNR (The Best Never Rest) brand and grew through high-energy challenge videos, comedic skits, and experiment-style content — formats like 'Can I Make Guns From Every Block in Minecraft' that have become signatures of his style. His breakout came through a relentless upload cadence and a genuinely playful on-screen personality that resonated with younger viewers. He is married to fellow creator Brianna Arsement, and the two occasionally appear in each other's content, adding a family-life dimension that reinforces the faith-forward, family-friendly tone he leans into openly across his platform bios.
Arsement's audience skews heavily male and younger, with a strong domestic U.S. concentration and meaningful reach into the UK and Canada — a profile that suits toy, gaming, and lifestyle brands targeting the teen-to-young-adult bracket. His engagement rate sits notably above category norms for a creator of his scale, suggesting that despite a mega following, his community remains genuinely active rather than passive. Sponsor relationships with Epic Games signal credibility within the competitive gaming space, while Moose Toys points to the family-friendly, younger-skewing nature of his viewership. Zenni Optical's placement reflects his growing appeal to lifestyle and direct-to-consumer brands looking for accessible, broadly trusted voices. With TikTok now adding a substantial second pillar to his reach, Arsement is well-positioned to sustain cross-platform relevance as Minecraft's cultural footprint continues to expand through new game releases, merchandise cycles, and the ongoing creator-economy ecosystem built around it.
PrestonPlayz reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Energy Drinks / Gaming Nutrition, Consumer Electronics, Tech / Gaming, a clear signal of fit for brands in those categories. Demonstrated partners include Zenni Optical and Moose Toys. Engagement on YouTube runs around 4.6%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at PrestonPlayz's tier (Mega, 30.5M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
PrestonPlayz's real name is Preston Arsement. He has always gone by his first name across platforms, with the "Playz" suffix becoming part of his signature channel identity over the years.
PrestonPlayz is married to Brianna Arsement, a fellow YouTuber who goes by the handle @brianna_. Preston tags her directly in his Instagram bio, and the two regularly collaborate and appear in each other's content.
TBNR stands for "The Best Never Rest," which is the name behind Preston's creator business and partnership operations — his official sponsorship inquiries route through tbnr.work. It reflects the hustle-oriented work ethic he has woven into his overall brand identity.
Yes, Preston is openly Christian and makes his faith a visible part of his public identity. His Instagram bio includes a cross emoji and the phrase "Jesus is King," and his YouTube channel description talks about being "fueled by fun, family, and faith."
Yes, PrestonPlayz has done sponsored content with Epic Games, the studio behind Fortnite, as recently as late 2025. Fortnite appears regularly in his hashtags alongside his dominant Minecraft content, making Epic Games a natural brand fit.
PrestonPlayz specializes in creative Minecraft challenge and mod videos — think "Can I Make Guns From Every Block in Minecraft" or "Minecraft But You Can Fuse Items." The format leans heavily on funny, high-concept scenarios designed to feel fresh for longtime Minecraft fans.
Yes, Preston operates multiple YouTube channels beyond PrestonPlayz, each targeting different content styles and audience segments. His flagship PrestonPlayz channel is his largest, sitting well above 17 million subscribers.
His TikTok bio reads "unc preston same guy, new haircut" — the "unc" (short for uncle) is a self-aware, community-facing nickname that signals a more casual, relatable persona than his polished main-channel branding. It's a wink to longtime fans who have watched him grow up on YouTube.
Recent confirmed sponsorships include Zenni Optical, Moose Toys, and Epic Games, spanning YouTube integrations across 2025 and into 2026. The mix of eyewear, toys, and gaming reflects his family-friendly, gaming-focused audience.
PrestonPlayz is from the United States and is based in Texas. More than 70 percent of his audience is also in the U.S., making him one of the most domestically concentrated Mega-tier gaming creators on YouTube.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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