United States
Preston Arsement, known across platforms as PrestonPlayz, is a Texas-based gaming creator whose career is built almost entirely around Minecraft — a bet that has paid off at scale.
Total Followers +0.4%
30.7M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
17.7M followers · 58% of audience
Engagement
4.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $25K–$59K / IG post
Variety reported that Preston Arsement partnered with digital agency Studio71 to handle advertising sales across his multi-channel TBNR portfolio, opening up premium brand activations at scale across his 90M+ social following.
Bonkers Toys announced a global exclusive master toy deal with PrestonPlayz, covering plush toys, role-play items, and mystery merch boxes set to hit major retailers in spring 2026 — Preston's first major physical toy line.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +3K +0.2% | +0 +0.0% | +3K |
| Last 30 days | +101K +0.6% | +13K +0.6% | +0 +0.0% | +114K |
| Last 90 days | +304K +1.7% | +12K +0.6% | +0 +0.0% | +316K |
| Last 365 days | +304K +1.7% | +12K +0.6% | +0 +0.0% | +316K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Zenni Optical Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| Cash App Sponsorship | Sponsored content | YouTube | Aug 2026 | — |
| Moose Toys Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| Epic Games Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| OnePlus Consumer Electronics | Sponsored content | YouTube | 2022–2023 | — |
| Microsoft (Windows) Technology / Software | Sponsored content | YouTube | 2022–2024 | — |
| Google Play Technology / Gaming | Sponsored content | YouTube | 2022–2024 | — |
Preston Arsement, known across platforms as PrestonPlayz, is a Texas-based gaming creator whose career is built almost entirely around Minecraft — a bet that has paid off at scale. Operating under the TBNR banner (his own creator business), he built his following through high-energy challenge and stunt-format videos: absurdist scenarios, body-swap concepts, escalating in-game physics experiments. His content is deliberately family-accessible, shaped by an openly Christian identity and a brand ethos centered on faith, fun, and community rather than edge or controversy. His wife Brianna runs her own channel, and the couple's overlapping audiences create a recognizable dual-creator ecosystem.
His audience skews male and concentrates heavily in the 18-to-34 band, with the United States and United Kingdom forming the dominant geographic core — a profile that explains why sponsors like Cash App and Zenni Optical sit alongside gaming-native deals with Epic Games and toy partner Moose Toys. Engagement running well above category median suggests genuine audience investment rather than passive viewership. With TikTok follower counts in the tens of millions and consistent cross-platform activity, PrestonPlayz is positioned as one of the more durable Minecraft-era creators: a brand-safe, faith-forward gaming personality whose upside lies in licensing, merchandise, and family-advertiser categories.
PrestonPlayz reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Consumer Electronics, Technology / Software, Technology / Gaming, a clear signal of fit for brands in those categories. Demonstrated partners include Zenni Optical and Cash App. Engagement on YouTube runs around 4.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows gaming content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Consumer Electronics and related categories, PrestonPlayz offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at PrestonPlayz's tier (Mega, 30.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
PrestonPlayz's real name is Preston Arsement. He has always gone by his first name across platforms, with the "Playz" suffix becoming part of his signature channel identity over the years.
PrestonPlayz is married to Brianna Arsement, a fellow YouTuber who goes by the handle @brianna_. Preston tags her directly in his Instagram bio, and the two regularly collaborate and appear in each other's content.
TBNR stands for "The Best Never Rest," which is the name behind Preston's creator business and partnership operations — his official sponsorship inquiries route through tbnr.work. It reflects the hustle-oriented work ethic he has woven into his overall brand identity.
Yes, Preston is openly Christian and makes his faith a visible part of his public identity. His Instagram bio includes a cross emoji and the phrase "Jesus is King," and his YouTube channel description talks about being "fueled by fun, family, and faith."
Yes, PrestonPlayz has done sponsored content with Epic Games, the studio behind Fortnite, as recently as late 2025. Fortnite appears regularly in his hashtags alongside his dominant Minecraft content, making Epic Games a natural brand fit.
PrestonPlayz specializes in creative Minecraft challenge and mod videos — think "Can I Make Guns From Every Block in Minecraft" or "Minecraft But You Can Fuse Items." The format leans heavily on funny, high-concept scenarios designed to feel fresh for longtime Minecraft fans.
Yes, Preston operates multiple YouTube channels beyond PrestonPlayz, each targeting different content styles and audience segments. His flagship PrestonPlayz channel is his largest, sitting well above 17 million subscribers.
His TikTok bio reads "unc preston same guy, new haircut" — the "unc" (short for uncle) is a self-aware, community-facing nickname that signals a more casual, relatable persona than his polished main-channel branding. It's a wink to longtime fans who have watched him grow up on YouTube.
Recent confirmed sponsorships include Zenni Optical, Moose Toys, and Epic Games, spanning YouTube integrations across 2025 and into 2026. The mix of eyewear, toys, and gaming reflects his family-friendly, gaming-focused audience.
PrestonPlayz is from the United States and is based in Texas. More than 70 percent of his audience is also in the U.S., making him one of the most domestically concentrated Mega-tier gaming creators on YouTube.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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