Canada
Pinkbike is a Canadian mountain biking media brand and community platform founded in the late 1990s and headquartered in Whistler, British Columbia — a…
Total Followers +0.3%
2.7M
Across YouTube, Instagram
Primary Platform
YouTube
838K followers · 31% of audience
Engagement
3.1%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $23K–$53K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +1K +0.1% | +756 +0.0% | +0 +0.0% | +2K |
| Last 30 days | +3K +0.4% | +5K +0.3% | +0 +0.0% | +8K |
| Last 90 days | +9K +1.1% | -4724 -0.3% | +0 +0.0% | +4K |
| Last 365 days | +9K +1.1% | -4724 -0.3% | +0 +0.0% | +4K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| trekbikes Sponsorship | Sponsored content | Mar 2026 | — | |
| Michelin Sponsorship | Sponsored content | YouTube | May 2025 | — |
Pinkbike is a Canadian mountain biking media brand and community platform founded in the late 1990s and headquartered in Whistler, British Columbia — a location that puts it at the geographic center of North American mountain biking culture. What began as an online forum and news site grew into the dominant English-language MTB media outlet, eventually becoming part of the Outside Inc. portfolio following an acquisition in the early 2020s. Across YouTube and Instagram, Pinkbike publishes a consistent mix of trail and bike tech reviews, professional race coverage from events like the UCI Downhill World Cup and Red Bull Rampage, rider profiles, and recurring community formats such as 'Friday Fails,' a long-running crash-clip series that has become a signature part of the brand's identity. The YouTube bio's framing — 'world's largest mountain bike community' — reflects a genuine editorial breadth that spans beginner tutorials through elite freeride coverage, including high-profile events like Darkfest.
Pinkbike is the dominant editorial brand in mountain biking, positioning it squarely for cycling manufacturers, component and apparel labels, outdoor gear, and tire companies targeting performance-oriented enthusiasts. Its audience is overwhelmingly male, English-speaking, and heavily concentrated in the US, with meaningful secondary reach in Canada and the UK — a high-intent, equipment-literate demographic that influences considered purchase decisions across bikes, gear, and travel. Daily cadence across YouTube and Instagram, with engagement running at roughly double the category median, signals a retained community rather than passive followers. Demonstrated sponsor relationships include Trek Bikes and Michelin, confirming an ability to attract both OEM cycle brands and adjacent performance-product categories at the macro tier.
Benchmark estimates for a creator at Pinkbike's tier (Macro, 2.7M combined followers, Canada). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Pinkbike is one of the world's largest mountain biking websites and online communities, with forums, gear reviews, race results, and rider profiles that have existed for decades. The YouTube channel and Instagram are extensions of that same editorial operation, bringing MTB tech, event coverage, and tutorial content to a broad social audience.
Darkfest is an invite-only freeride mountain bike event where top riders send some of the biggest jumps in the sport, with drops reaching well over 100 feet. Pinkbike is one of the primary media voices for the event and regularly posts raw run footage, including a celebrated 110-foot send captured on a rider's final run of the competition.
The Grim Donut is a punishing endurance mountain bike race that runs under the Pinkbike banner and has become one of the most talked-about events in the MTB calendar. It regularly appears across Pinkbike's social channels as one of their signature events, known for its brutal format and cult following among dedicated riders.
Friday Fails is a recurring Pinkbike series that compiles the week's best crash clips, spectacular wipeouts, and near-misses from mountain bikers around the world. It's one of the most consistently popular formats across their Instagram and YouTube, and the #fridayfails hashtag has become closely associated with the Pinkbike brand.
Yoann Barelli is a professional mountain biker celebrated for his technical trail riding and entertaining on-camera personality, making him a natural recurring presence in Pinkbike's content. He features across bike reviews, riding challenges, and editorial pieces, and his name is even one of the platform's most-used hashtags.
Yes — Pinkbike has covered the emergence of 32-inch mountain bike wheels as a genuine development in MTB technology, going beyond the 29-inch wheels that have dominated modern trail and enduro riding. The coverage generated significant debate in the MTB community about whether the push toward ever-larger wheel sizes has a practical limit.
Yes — Trek Bikes has appeared as a named sponsor in Pinkbike's Instagram content as recently as early 2026, making it one of the platform's active brand partnerships. Given that Trek is one of the largest bicycle manufacturers in the world, the collaboration is a natural fit for the world's largest mountain biking community.
Michelin has been a named sponsor of Pinkbike's YouTube content, with sponsored placements running through 2025. The partnership fits naturally given Michelin's range of MTB tires and Pinkbike's focus on gear reviews and technical trail coverage for a highly gear-conscious audience.
Pinkbike is based in Canada, a country that has long sat at the heart of modern mountain biking culture — home to legendary trail networks in Squamish, Whistler, and the North Shore of Vancouver. That Canadian identity runs deep in the platform and in the riding culture it covers globally.
The Pinkbike Academy is a competition series produced by Pinkbike that follows a group of talented young mountain bikers as they work through challenges and eliminations for a shot at a professional contract. The show has helped introduce rising riders to a worldwide audience and stands as one of the most distinctive original productions in mountain biking media.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@pinkbike · YouTube
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