Perolike

"Pero Like" is a Spanglish phrase that captures how bilingual Latinos naturally code-switch mid-sentence — "pero" means "but" in Spanish, and "like" is the English filler word. The channel uses the name to signal that its content lives exactly at that intersection of Latino identity and American pop culture, the same in-between space its audience calls home.

Pero Like originated as BuzzFeed's dedicated Latinx content channel, producing videos about Latino food, identity, and culture under the BuzzFeed umbrella. The channel has since grown into its own brand with a multi-million-follower audience, though its media-company roots still show in its structured production style and use of the #buzzfeed hashtag.

The Spanish test is one of Pero Like's most recognizable celebrity formats — they invite Hollywood stars to pronounce Spanish words, names, or tongue twisters on camera. It's entertaining on the surface but also a quiet cultural commentary, especially when actors who play Latino roles struggle with the language.

"Tio Jack" refers to Jack Black, who earned the affectionate "uncle" nickname from Latino internet culture because of his warm, enthusiastic energy toward Latino fans. Pero Like has had him back multiple times for tongue-twister challenges tied to his new project releases, making him one of their recurring celebrity guests.

Pero Like's TikTok bio explicitly flags Puerto Rico, El Salvador, Mexico, the Dominican Republic, and Guatemala, reflecting the diverse backgrounds across their team and audience. Rather than speaking for one Latino subgroup, the channel is intentionally pan-Latinx, which is core to their "doing it for la cultura" identity.

Yes — cultural commentary on colorism, stereotypes, and Hollywood representation is a regular part of Pero Like's content, not just a one-off topic. Their use of hashtags like #hollywoodrepresentation and #colorism signals that these conversations sit alongside their celebrity interviews and food content as part of a deliberate editorial mission.

Yes — Pero Like caught up with the cast of Spider-Man: Brand New Day and had them attempt to say the superhero's name in Spanish, a classic Pero Like format. It's a good example of how they cover major Hollywood tentpoles through a Latinx cultural lens rather than doing a straight promotional interview.

Pero Like interviewed Grupo Frontera backstage ahead of a Los Angeles show, connecting with the regional Mexican group as they broke through to mainstream U.S. audiences. Spotlighting Latin artists at that crossover moment aligns directly with Pero Like's mission to celebrate Latinx culture while it's happening.

Yes — alongside celebrity interviews and cultural content, Pero Like also reports on significant events affecting Latin American communities, such as coverage of the 7.4-magnitude earthquake that struck western Colombia. This mix of entertainment and community news is part of why they describe themselves as a media company, not just a creator channel.

Pero Like has built a combined audience of well over 2.5 million followers across YouTube, Instagram, and TikTok, with YouTube as their largest platform. Their engagement consistently runs above the category median for media channels, which reflects how tightly connected their U.S.-based Latino audience is to the content.