United States
Pattiegonia is the drag persona of Wyn Wiley, a US-based environmentalist, community organizer, and content creator whose name is a deliberate play on the…
Total Followers +8.0%
2.7M
Across TikTok, Instagram
Primary Platform
TikTok
789K followers · 29% of audience
Engagement
12.5%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $23K–$53K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +14K +0.8% | +0 +0.0% | +14K |
| Last 30 days | +0 +0.0% | +216K +11.3% | +0 +0.0% | +216K |
| Last 90 days | +0 +0.0% | +305K +16.0% | +0 +0.0% | +305K |
| Last 365 days | +0 +0.0% | +305K +16.0% | +0 +0.0% | +305K |
Daily follower snapshots from CreatorDB's longitudinal index.
Pattiegonia is the drag persona of Wyn Wiley, a US-based environmentalist, community organizer, and content creator whose name is a deliberate play on the outdoor brand Patagonia. The character was built around a simple but disruptive premise: drag queens belong in the wilderness. By appearing in full drag on hiking trails, at climbing walls, and in natural spaces typically coded as straight and rugged, Pattiegonia carved out a distinctive niche at the intersection of queer culture and outdoor environmentalism. That positioning earned recognition well beyond social media — a TIME100 listing, a spot on National Geographic's emerging voices list, and a TED Talk, alongside over $3.7 million raised for nonprofits through community fundraising campaigns. Recent content has pushed further into civic territory, including public challenges to political figures and direct, on-record commentary about climate disasters, signaling a creator comfortable operating at the edge of advocacy and entertainment.
The audience skews heavily young adult and female — a demographic profile consistent with both LGBTQ+ community content and climate-conscious lifestyle spaces — and engagement rates run significantly above category norms on both TikTok and Instagram, with Instagram showing particularly strong recent growth. That combination of outsized engagement and a clearly defined values-driven identity makes Pattiegonia an attractive partner for brands in the outdoor, sustainability, and progressive lifestyle sectors. The ongoing, publicly negotiated relationship with Patagonia itself — played out through direct-address posts — illustrates how the channel functions as a platform for genuine advocacy as much as sponsored content. As climate storytelling and queer visibility continue to converge in mainstream media, Pattiegonia is positioned as one of the more credible crossover voices bridging outdoor culture, environmental activism, and LGBTQ+ community organizing.
Pattiegonia reaches an audience concentrated in United States primarily through TikTok, and is best activated via Instagram Reels and Stories, TikTok branded content. As an activism creator they map naturally to brands targeting that space. Engagement on TikTok runs around 12.5%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Pattiegonia's tier (Macro, 2.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Pattiegonia's real name is Wyn Wiley. The drag persona "Pattiegonia" blends their chosen first name with a nod to Patagonia, the outdoor brand, reflecting their identity as a drag artist who brings queerness into wilderness and climate spaces.
The name is an intentional wordplay — "Pattie" is their drag first name and "gonia" riffs directly on the Patagonia outdoor company. It telegraphs their core mission: proving that drag queens and queer people belong in outdoor and environmental spaces that have historically excluded them.
Pattiegonia has raised over $3.7 million for nonprofits, a figure they feature prominently in both their TikTok and Instagram bios. The fundraising spans climate and environmental organizations as well as LGBTQ+ community groups.
Yes — Pattiegonia posted a direct, by-name challenge to Pete Hegseth calling him out to a pull-up contest. The stunt is consistent with their broader style of using physical humor and drag bravado to make pointed political commentary about masculinity and queer identity.
Pattiegonia posted a multi-part series on social media addressed directly to Patagonia the company, framing it as an open offer and implying that how the brand responded would signal what it truly stands for. The back-and-forth drew wide attention from both outdoor and queer communities who follow both names closely.
Yes, Pattiegonia has been named to TIME's TIME100, the magazine's annual list of the 100 most influential people in the world. The recognition reflects their profile as a crossover figure working at the intersection of drag artistry, climate activism, and community organizing.
Yes, Pattiegonia is recognized as a TED speaker, a credential they list in their Instagram bio alongside TIME100 and National Geographic. Their TED presence fits their broader work using queer identity and drag as tools to reframe climate and environmental advocacy for new audiences.
Pattiegonia was featured on National Geographic's "Nat Geo 33" list, a curated selection of people making a significant impact in exploration, science, and storytelling. It aligns with the science and outdoor content they regularly post, including visits to institutions like the American Museum of Natural History.
Yes — hiking, camping, and engaging with wilderness spaces fully in drag is Pattiegonia's signature, and the central argument behind their activism: that outdoor culture must be a welcoming space for queer people. This combination of sequins and trail boots is what made them one of the most distinctive climate voices to break through on social media.
Pattiegonia is based in New York City, which features regularly in their content and hashtags, including posts tied to the American Museum of Natural History and NYC Pride events. They also travel widely for outdoor and environmental activism content across the United States.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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