United States
Pattie Gonia is the drag persona of Wyn Wiley, a Denver-based photographer and outdoor enthusiast whose channel name riffs on the outdoor apparel brand Patagonia.
Total Followers +0.1%
2.8M
Across Instagram, TikTok
Primary Platform
YouTube
1.9M followers · 68% of audience
Engagement
6.7%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $23K–$53K / IG post
Patagonia filed a federal trademark lawsuit in January 2026, alleging Pattie Gonia's trademark application and apparel sales threatened its brand. Pattie Gonia publicly responded in late May, calling the suit 'a betrayal of Patagonia's core mission' and an attempt to 'erase an activist,' prompting widespread supporter backlash against the outdoor brand.
Pattie Gonia launched the 'Save Her' tour — a climate-focused drag show partnering with local drag performers at each stop across more than 20 cities, blending environmental advocacy with performance.
The talk, titled 'Why joy is a serious way to take action,' was filmed in October 2024 and released in early 2025. Pattie appeared in a pink upcycled dress reading 'Climate Change is a Drag,' arguing that joy is a core strategy in climate resistance.
Pattie Gonia completed a 100-mile trek in full drag — hair, heels, and all — from Point Reyes National Seashore to San Francisco's Golden Gate Bridge, successfully raising $1 million for environmental and social justice nonprofits.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -1909 -0.1% | -183 -0.0% | +0 +0.0% | -2092 |
| Last 30 days | +954 +0.1% | +2K +0.2% | +0 +0.0% | +3K |
| Last 90 days | +232K +12.1% | +141K +15.4% | +0 +0.0% | +373K |
| Last 365 days | +232K +12.1% | +141K +15.4% | +0 +0.0% | +373K |
Daily follower snapshots from CreatorDB's longitudinal index.
Pattie Gonia is the drag persona of Wyn Wiley, a Denver-based photographer and outdoor enthusiast whose channel name riffs on the outdoor apparel brand Patagonia. The character blends high-camp drag aesthetics with wilderness adventure, built on a core premise that the outdoors should be radically inclusive — particularly for LGBTQ+ people who have historically felt excluded from that culture. Wiley began posting images and videos of Pattie hiking, backpacking, and performing in remote landscapes, and the novelty of the visual contrast quickly earned mainstream recognition: TIME100 honoree, a spot on National Geographic's 33 list, and an invitation to speak on the TED On Tour circuit. Those credentials reflect a creator who has moved well beyond social media novelty into recognized public advocacy.
The content mix — outdoor activism, political commentary, community organizing, and podcast-style interviews — draws a predominantly female, millennial and Gen Z audience concentrated in the United States, with meaningful reach into the UK, Canada, and Australia. Engagement rates across Instagram and TikTok run well above category norms, a signal of a genuinely mobilized community rather than passive followers: Pattie Gonia has reportedly helped raise millions of dollars for environmental and LGBTQ+ nonprofits through that audience. Captions routinely toggle between personal outdoor storytelling and direct political challenge, which keeps brand partnership options relatively narrow but highly values-aligned. Sponsors in the sustainable outdoor, wellness, and progressive lifestyle categories are the clearest fit, and as climate and queer visibility remain high on the cultural agenda, Pattie Gonia's position at that intersection gives the channel durable relevance.
Pattie-Gonia reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As an entertainment creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 6.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows entertainment content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in entertainment and related categories, Pattie-Gonia offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Pattie-Gonia's tier (Macro, 2.8M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Pattie-Gonia's real name is Wyn Wiley. Wiley is a photographer and outdoor enthusiast based in Denver, Colorado, who built the Pattie-Gonia drag persona around the idea that queer people belong in wilderness spaces just as much as anywhere else.
The name Pattie-Gonia is a deliberate pun on Patagonia, the outdoor clothing and gear brand. The wordplay telegraphs the whole concept — a drag queen who hikes, camps, and fights for public lands, crashing a culture that has historically centered a very narrow image of who the outdoors is for.
Pattie-Gonia issued the public pull-up challenge to Pete Hegseth as a pointed activist callout, pushing back against his political stances. The move is consistent with Pattie-Gonia's pattern of using humor, confidence, and physical boldness to confront political figures whose policies conflict with LGBTQ+ and climate values.
Pattie-Gonia has raised over $3.7 million for nonprofits through outdoor activism events, community organizing campaigns, and brand partnerships rooted in the climate and LGBTQ+ space. Their highly engaged audience — described by Pattie-Gonia as the engine of the work — makes the fundraising model unusually effective for a solo creator.
Pattie-Gonia has taken a TED talk on tour that centers on the intersection of queer identity, outdoor culture, and environmental justice. The core argument tracks through all of their content: the climate movement becomes stronger when it makes room for joy, drag, and communities that have historically been excluded from wilderness spaces.
TIME named Pattie-Gonia to its annual list of the 100 most influential people in the world in recognition of their work linking LGBTQ+ visibility with environmental activism at scale. Few creators have built a platform that drives both cultural representation and measurable nonprofit fundraising the way Pattie-Gonia has.
National Geographic included Pattie-Gonia in their Nat Geo 33 recognition, highlighting them among a select group making a meaningful impact on how people connect with and protect the natural world. The honor reflects Pattie-Gonia's mission of making outdoor and conservation spaces genuinely inclusive for queer and marginalized communities.
Yes, Pattie-Gonia is based in Denver, Colorado — a natural home base given their identity is built around drag and the Rocky Mountain outdoors. Denver Pride is a fixture on their calendar, and they have headlined the festival as a visible local figure in both LGBTQ+ and climate communities.
Yes, performing in full drag — makeup, costume, and all — in wilderness settings like mountain trails and campsites is a signature creative choice, not just an aesthetic. The point is to make a visible statement that queer people belong in nature, and to challenge the overwhelmingly white, straight image that outdoor and adventure culture has traditionally projected.
Yes, Pattie-Gonia produces podcast content as part of their platform, with recurring segments tied to themes like social justice, climate, and LGBTQ+ advocacy — reflected in content tags like #hottakes and #subwaytakes that appear regularly across their posts. The long-form format gives them room to go deeper on activist topics than their short-form video content allows.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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